• From Search to Trust: How AI Is Changing the Patient Journey
    2025/10/06
    Show notes: On this episode, Bryan Cush sits down with Rob Klein, who brings decades of experience analyzing the ever-evolving healthcare sector, to explore the transformative role of AI in healthcare marketing. They discuss how emerging technologies are reshaping consumer interactions with hospital websites and influencing decision-making. Rob shares his perspective on building authentic brand messaging in an AI-driven world, outlining the shift from traditional keyword-focused strategies to more meaningful, content-led engagement. He emphasizes the balance between brand building and performance marketing, and the importance of connecting with consumers beyond transactional exchanges. Key topics include the challenges of creating transparent patient experiences, the power of consumer reviews in shaping brand perception, and tactical strategies for engaging Gen Z in healthcare storytelling. About the Guest: Rob Klein, Founder & CEO of Klein & Partners, is a nationally recognized leader in health care brand management and measurement; communications evaluation and measurement; and service line development, working with hospitals and health systems for 40 years. His focus on staying abreast with developments inside and outside of health care ensures strategic and tactical counsel well-beyond the numbers. Rob has a bachelor’s degree in marketing and a master’s degree in advertising from Michigan State University. He developed and teaches the SHSMD U online research class and has served on the SHSMD national board. Linkedin: https://www.linkedin.com/in/kleinbrandmanWebsite: www.kleinandpartners.com
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    42 分
  • HIPAA and the Health Tech Hustle: Lessons from Eliyah Finkelstein
    2025/09/22
    Show notes: In this episode, host Bryan Cush speaks with Eliyah Finkelstein, co-founder of Vitalsphere Digital, about his journey from general app development to building impactful healthcare technology. Eliyah shares how Vitalsphere simplifies outdated systems to create user-friendly, HIPAA-compliant tools that improve patient care and streamline operations. They discuss the challenges of health tech, the importance of design for patients and caregivers, and standout projects—including a $300 million acquisition and collaborations with nonprofits like Pathways.org and Serum.org. Eliyah also offers insight into his development philosophy: in-house teams, senior engineers, and high-quality execution. About the Guest: Eliyah Finkelstein is the co-founder and CEO of Vitalsphere Digital, a software development agency focusing on healthcare technology. With over 15 years of experience in web and mobile app development, technical project management, and digital strategy, Eliyah has been committed to helping healthcare companies navigate the digital landscape. Linkedin: https://www.linkedin.com/in/eliyah-finkelstein-5a19b055/Website: https://vitalsphere.digital
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    47 分
  • How Precina Health Built a Brand on Outcomes, Not Just Appointments
    2025/09/08
    Show notes: In this episode, Bryan Cush sits down with Dr. John Oberg, founder of Precina Health, to discuss how his team is transforming chronic disease care—especially for type 2 diabetes—through a highly personalized, tech-driven model. Dr. Oberg shares how his background and vision led to a 98% success rate in improving patient outcomes by focusing on the human side of medicine while integrating AI to reduce inefficiencies. The conversation covers how meeting patients where they are—both emotionally and practically—can drive real change, and how even techniques from FBI negotiations are being used to improve patient engagement. About the Guest: John Oberg is a founder, CEO, board director, advisor, professor, and investor known for guiding organizations through growth, conflict, and change. He co-founded Precina Health with Dr. Dustyn Williams, where they developed a breakthrough approach to treating Type 2 Diabetes. Previously, John founded Sedera, an Austin-based medical cost-sharing company that ranked #193 on the Inc. 500. He currently serves on the boards of OnlineMedEd and Health Admins, and advises major institutions through his firm, John Oberg Advisory. He holds a doctorate in Social Work from USC and an MBA in Policy & Planning and Technology Management from the University of New Mexico. He is also an adjunct professor at USC. With over 30 years of experience, John has led teams of 1,000+, authored patents, and launched multiple companies. Born and raised in Los Angeles, he now lives in Austin with his family. He enjoys outdoor activities, SCUBA diving, golf, and holds a second-degree black belt in orthodox karate.
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    40 分
  • How to Grow Your Medical Practice Without Growing Your Payroll
    2025/08/25
    In this episode, host Bryan Cush sits down with Bob Lachance to explore how Virtual Assistants (VAs) are revolutionizing the way medical practices run and grow. Known for helping businesses boost efficiency, Bob shares how VAs are solving one of healthcare’s biggest pain points: hiring and retaining talent. The conversation covers how VAs can handle everything from front desk coordination and billing to SEO and social media—allowing in-house staff to focus on high-value work. Bob explains how VAs can drive patient acquisition through smarter marketing, while also helping practices stay competitive with a stronger digital presence. He also breaks down how VAs are seamlessly integrated into medical teams, including how AI tools help them match a doctor’s voice and communication style. Bob and Bryan discuss the cost savings and operational benefits of outsourcing, and why more healthcare organizations are turning to VAs as a scalable, long-term solution. Packed with actionable insights, this episode offers a fresh look at how virtual staffing is changing the game for modern medical practices
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    23 分
  • Empathy in Healthcare: Keeping It Human
    2025/08/11
    In this episode, host Bryan Cush sits down with Kirsten Lecky, Executive Vice President of Insights and Growth at WG Content, to explore the power of empathy in healthcare marketing. As AI, data, and technology continue to reshape the industry, they discuss why keeping the human element at the forefront is more important than ever. Kirsten shares her expertise on balancing technical efficiency with authentic, empathetic communication, emphasizing how storytelling and relationship-building lead to better outcomes and stronger trust—both within organizations and with patients. She also offers a fresh perspective on how AI can be leveraged as a tool for empathy, rather than a replacement for it, ensuring that technology enhances rather than diminishes human connection. Together, Bryan and Kirsten break down practical strategies for fostering an empathetic culture, from internal communication to patient engagement. They also tackle the fine balance between being found versus being chosen, revealing how healthcare marketers can create SEO-driven content that still feels personal, genuine, and patient-focused.
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    31 分
  • The Future of Healthcare SEO: Riding the AI Wave
    2025/07/28
    In this episode, Bryan Cush interviews Dale Bertrand, CEO of Fire and Spark, to discuss purpose-driven SEO and how healthcare organizations can leverage authority and engagement to meet Google’s high standards. They explore strategies to future-proof SEO in the age of AI and evolving consumer search behavior. Bertrand highlights the importance of showcasing authority signals and fostering engagement to improve rankings, while Cush emphasizes brand amplification as a key to digital marketing success. The conversation also delves into Google's rigorous standards for medical content, the rise of zero-click searches, and the transformative impact of AI on SEO. Packed with actionable insights, this episode is a must-listen for healthcare marketers navigating the fast-changing SEO landscape.
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    43 分
  • The Last Mile: Why 81% of Healthcare Leads Never Convert
    2025/07/14
    In this episode, Bryan Cush discusses transformative approaches in healthcare marketing and patient engagement with Jessica Walker, CEO of CareSherpa. Walker shares her insights on bridging the gap between patient interest and appointment booking, emphasizing the critical "last mile" of healthcare as a consumer journey. This conversation explores the challenges faced by healthcare providers in converting leads to appointments, revealing how much potential revenue is lost due to inefficiencies in this process. The episode delves into strategies to rectify these gaps, such as mystery shopping and understanding patient inquiries through the lens of consumer behavior. Walker stresses the importance of treating patients like consumers, emphasizing the need for effective communication and understanding of the patient's journey. They discuss how traditional healthcare approaches must adapt to ensure a seamless consumer experience, using strategic touchpoints and technology to prevent potential revenue leaks and improve patient satisfaction.
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    38 分
  • From Authority to Growth: Turning Online Presence into Patients
    2025/06/30
    In this episode, host Bryan Cush is joined by Evan Steele, Founder and CEO of Rater8, as they delve into the nuances of online reputation and authority in the health sector. The discussion opens with Evan introducing Rater8 and his extensive background in healthcare IT. As a leader in reputation management, Evan emphasizes the importance of maintaining an excellent online presence to enhance patient trust and engagement. The central theme of the episode lies in differentiating between web authority and reputation authority in healthcare. Evan explains that while they may overlap, each requires distinct strategies to optimize them. He delves into the mechanics of how Google's algorithm evaluates online reputation, stressing the significance of frequent patient reviews, high star ratings, and active engagement through responding to reviews. This ecosystem not only impacts the SEO of healthcare providers' websites but can also heavily influence patient acquisition. The episode touches on how tools like Google Maps are integral in establishing a practice’s online presence and how careful management of listings can lead to increased patient trust and engagement.
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    41 分