『Health Impressions: Authority, Acquisition, Retention』のカバーアート

Health Impressions: Authority, Acquisition, Retention

Health Impressions: Authority, Acquisition, Retention

著者： Bryan Cush
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このコンテンツについて

 Welcome to Health Impressions: the show about Authority, Acquisition, and Retention. Hosted by Bryan Cush, Co-Founder of Tidal Health Group, a digital marketing agency specializing in healthcare. The show focuses on the cross sections of marketing, patient experience and product development. They explore strategies for providing high-quality care, enhancing patient experience and retention through cutting-edge technologies. They will be speaking with like-minded industry leaders who will be sharing their learnings and spilling some secrets too.Copyright 2025 All rights reserved. マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • From Search to Trust: How AI Is Changing the Patient Journey

    From Search to Trust: How AI Is Changing the Patient Journey
    2025/10/06
    Show notes: On this episode, Bryan Cush sits down with Rob Klein, who brings decades of experience analyzing the ever-evolving healthcare sector, to explore the transformative role of AI in healthcare marketing. They discuss how emerging technologies are reshaping consumer interactions with hospital websites and influencing decision-making. Rob shares his perspective on building authentic brand messaging in an AI-driven world, outlining the shift from traditional keyword-focused strategies to more meaningful, content-led engagement. He emphasizes the balance between brand building and performance marketing, and the importance of connecting with consumers beyond transactional exchanges. Key topics include the challenges of creating transparent patient experiences, the power of consumer reviews in shaping brand perception, and tactical strategies for engaging Gen Z in healthcare storytelling. About the Guest: Rob Klein, Founder & CEO of Klein & Partners, is a nationally recognized leader in health care brand management and measurement; communications evaluation and measurement; and service line development, working with hospitals and health systems for 40 years. His focus on staying abreast with developments inside and outside of health care ensures strategic and tactical counsel well-beyond the numbers. Rob has a bachelor’s degree in marketing and a master’s degree in advertising from Michigan State University. He developed and teaches the SHSMD U online research class and has served on the SHSMD national board. Linkedin: https://www.linkedin.com/in/kleinbrandmanWebsite: www.kleinandpartners.com
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    42 分
  • HIPAA and the Health Tech Hustle: Lessons from Eliyah Finkelstein

    HIPAA and the Health Tech Hustle: Lessons from Eliyah Finkelstein
    2025/09/22
    Show notes: In this episode, host Bryan Cush speaks with Eliyah Finkelstein, co-founder of Vitalsphere Digital, about his journey from general app development to building impactful healthcare technology. Eliyah shares how Vitalsphere simplifies outdated systems to create user-friendly, HIPAA-compliant tools that improve patient care and streamline operations. They discuss the challenges of health tech, the importance of design for patients and caregivers, and standout projects—including a $300 million acquisition and collaborations with nonprofits like Pathways.org and Serum.org. Eliyah also offers insight into his development philosophy: in-house teams, senior engineers, and high-quality execution. About the Guest: Eliyah Finkelstein is the co-founder and CEO of Vitalsphere Digital, a software development agency focusing on healthcare technology. With over 15 years of experience in web and mobile app development, technical project management, and digital strategy, Eliyah has been committed to helping healthcare companies navigate the digital landscape. Linkedin: https://www.linkedin.com/in/eliyah-finkelstein-5a19b055/Website: https://vitalsphere.digital
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    47 分
  • How Precina Health Built a Brand on Outcomes, Not Just Appointments

    How Precina Health Built a Brand on Outcomes, Not Just Appointments
    2025/09/08
    Show notes: In this episode, Bryan Cush sits down with Dr. John Oberg, founder of Precina Health, to discuss how his team is transforming chronic disease care—especially for type 2 diabetes—through a highly personalized, tech-driven model. Dr. Oberg shares how his background and vision led to a 98% success rate in improving patient outcomes by focusing on the human side of medicine while integrating AI to reduce inefficiencies. The conversation covers how meeting patients where they are—both emotionally and practically—can drive real change, and how even techniques from FBI negotiations are being used to improve patient engagement. About the Guest: John Oberg is a founder, CEO, board director, advisor, professor, and investor known for guiding organizations through growth, conflict, and change. He co-founded Precina Health with Dr. Dustyn Williams, where they developed a breakthrough approach to treating Type 2 Diabetes. Previously, John founded Sedera, an Austin-based medical cost-sharing company that ranked #193 on the Inc. 500. He currently serves on the boards of OnlineMedEd and Health Admins, and advises major institutions through his firm, John Oberg Advisory. He holds a doctorate in Social Work from USC and an MBA in Policy & Planning and Technology Management from the University of New Mexico. He is also an adjunct professor at USC. With over 30 years of experience, John has led teams of 1,000+, authored patents, and launched multiple companies. Born and raised in Los Angeles, he now lives in Austin with his family. He enjoys outdoor activities, SCUBA diving, golf, and holds a second-degree black belt in orthodox karate.
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    40 分
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