• Heading Toward Marketing Recession (472)

  • 2025/03/21
  • 再生時間: 1 時間 11 分
  • ポッドキャスト

Heading Toward Marketing Recession (472)

  • サマリー

  • New data suggests that advertising growth is slowing. Overall marketing is soon to follow. Will the current political environment drive us into a marketing recession?

    Anthropic CEO Dario Amodei proclaims that AI will take over all coding in the next year. Robert takes offense and the boys talk about the reasons these types of proclamations are made.

    And is AI slop a brute force attack on the major platforms? The point? AI content is taking over YouTube, TikTok and Facebook and the platforms simply don't care.

    Marketing losers are Unilever and the NFL.

    Rants are the AI-ification of press and the killing of Voice of America.

    This week's links:

    Ad Growth Slows

    Anthropic CEO Predicts AI Coding Takeover

    AI Slop Is Non-Stop

    Unilever's Big Mistake

    Adobe and AI Agents

    The Death of Voice of America

    -----

    This week's sponsor:

    Whether you are swimming in content requests, struggling to reach Gen Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now.

    Go to http://clickhubspot.com/marketing to download it for free.

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Seventh Bear.

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あらすじ・解説

New data suggests that advertising growth is slowing. Overall marketing is soon to follow. Will the current political environment drive us into a marketing recession?

Anthropic CEO Dario Amodei proclaims that AI will take over all coding in the next year. Robert takes offense and the boys talk about the reasons these types of proclamations are made.

And is AI slop a brute force attack on the major platforms? The point? AI content is taking over YouTube, TikTok and Facebook and the platforms simply don't care.

Marketing losers are Unilever and the NFL.

Rants are the AI-ification of press and the killing of Voice of America.

This week's links:

Ad Growth Slows

Anthropic CEO Predicts AI Coding Takeover

AI Slop Is Non-Stop

Unilever's Big Mistake

Adobe and AI Agents

The Death of Voice of America

-----

This week's sponsor:

Whether you are swimming in content requests, struggling to reach Gen Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now.

Go to http://clickhubspot.com/marketing to download it for free.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

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