A roofing business can bring in millions and still leave its owner with little to show for it. Lance Bachman built and sold companies by focusing on the leadership, systems, and profit behind the sales. In this conversation with Jay Miller, he challenges the idea that Texas roofers have to depend on storms and explains why staying coachable matters even after the money starts coming in.

JOIN THE MILLER STORM TEAM

Want to build a career in roofing sales? Miller Storm offers sales training, coaching, and mentorship for people ready to learn and grow.

Apply to join the Miller Storm team:
https://millerstorm.com/applynow

CHAPTERS

00:00 Meet Lance Bachman
00:52 Getting Into Buying and Selling Businesses
01:37 Can Retail Roofing Work in Texas?
03:05 Finding Leads Beyond Door Knocking
05:20 What a Business Partnership Brings
07:07 What Lance Looks for in Operators
08:12 Revenue, Profit, and Building to Sell
09:23 Money, Time, and Family
10:19 Staying Out of Industry Drama
12:36 Choosing the Right Growth Partner
13:46 Keeping Cash in the Business
15:07 Why Leadership Matters Across Markets
16:04 Staying Coachable and Setting Standards
17:17 Change One Thing at a Time
19:08 From Hard Work to Better Strategy
20:28 Giving Your Team the Credit
20:59 How Family Keeps Success Grounded
23:01 Handling Money and Personal Growth
23:38 Addiction, Recovery, and Distractions
25:46 Jay’s Growing Faith
27:01 Building a Business That Runs Without You

CONNECT WITH JAY MILLER

📸 Instagram: @roofdoctorjay
📘 Facebook: Jay Miller
🌍 Website: https://millerstorm.com/

Like the video, share one change you’re making in your business, and subscribe for more Hard Knocks conversations. Send this to a roofing owner who’s ready to build beyond the next storm.

More sales won’t fix a roofing business that costs too much to run. Eric Hernandez hit eight figures in roofing and expected another year of growth. Instead, sales slowed, the bills kept coming, and he started selling his watches and gold to keep the office running. Eventually, he had to face what he’d been holding onto and rebuild a business he could afford to run.

JOIN THE MILLER STORM TEAM

Want to build a career in roofing sales? Miller Storm offers sales training, coaching, and mentorship for people ready to learn and grow.

Apply to join the Miller Storm team:
https://millerstorm.com/applynow

CHAPTERS

00:00 Eric Hernandez Returns
02:05 Eight Figures and Hiring Mistakes
03:07 Building Support With Overseas Talent
07:10 Delegating Tasks and Protecting Time
10:59 AI for Roofing Operations
12:03 Dashboards and AI Sales Training
14:50 Why Eric Rejected a Partnership
17:17 Commercial Roofing and Payment Delays
20:32 Cutting Overhead and Rebuilding
23:05 When Growth Outruns Your Systems
25:28 Financial Clarity and Repeatable Training
29:03 How Jay Found His Partner
34:42 Bringing Two Teams Together
36:24 Turning Salespeople Into Leaders
43:10 Leaving the Office, Staying in Business
44:34 Content and Roofing Suppliers
46:30 Rebuilding Around Standards
50:45 Keeping People Too Long
51:21 Selling Assets to Start Over
53:10 The Cost of Pride and Ego
55:00 Cash Reserves and Profit Margins
56:37 Why Selling More Isn’t Enough
57:46 Door Knocking Takes Consistency
1:00:18 Choosing the Right Roofing Mentor
1:02:37 Connecting With Eric and Jay

CONNECT WITH JAY MILLER

📸 Instagram: @roofdoctorjay
📘 Facebook: Jay Miller
🌍 Website: https://millerstorm.com/


Like the video, comment with a business expense you’d rethink, and subscribe for more Hard Knocks conversations. Share this with an owner who keeps saying, “I’ll just sell more.”

In this video, Jay Miller and Brandon Dawson get into what has to change when you can’t keep doing everything yourself. If growing your roofing business keeps costing you more hours, this conversation is worth your time.


JOIN THE MILLER STORM TEAM
Want to build a career in roofing sales? Miller Storm offers sales training, coaching, and mentorship for people ready to learn and grow.


Apply to join the Miller Storm team:
https://millerstorm.com/applynow


CHAPTERS
00:00 Meet Brandon Dawson
01:04 From Las Vegas to the Oilfield
04:49 Starting His Own Roofing Business
09:18 Lessons From His First Year
11:28 Investing in Leads and Growth
13:13 Becoming the Leader Growth Requires
14:45 Changing His Circle and Mindset
17:41 Keeping Your Word Matters
20:59 Leading From the Front
23:05 Building Culture Through Standards
26:11 Sales Income and Insurance Delays
28:13 Should Top Sellers Become Managers?
29:56 Costly Mistakes and Customer Communication
31:38 Betrayed by Someone He Helped
38:16 Faith, Giving, and Finding Purpose
41:46 Divorce, Therapy, and Starting Over
44:51 Routine, Mentorship, and Leading by Example
49:45 Learning From Coaches and Masterminds
51:15 Adapting to Insurance Industry Changes
52:19 The Class 4 Shingle Debate
54:16 Growing From $2M to $20M
56:19 Learning to Trust After Betrayal
1:00:33 Connecting With Brandon and Jay


CONNECT WITH JAY MILLER
📸 Instagram: @roofdoctorjay
📘 Facebook: Jay Miller
🌍 Website: https://millerstorm.com/