エピソード

  • HALO Academy 2 Minute Financial Drill: Asset Purchase Agreement
    2025/07/10

    Every Wednesday we release our all new “HALO Academy: 2 Minute Financial Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale.

    If you missed our email about this, you can re-read it here: https://mailchi.mp/9567da51c0ce/2025programschedule
    ======================================================
    RESOURCES

    • https://www.integritysq.com
    • https://www.halotalks.com
    • https://www.thehaloacademy.com
    • Watch the video here: https://www.youtube.com/@halotalks

    ===================================================

    ABOUT YOUR INSTRUCTOR

    Pete is the Founder, Managing Partner and Chief Dream Architect at Integrity Square ("ISQ"), a leading boutique financial advisory firm focused on the $4.7T Health, Active Lifestyle, Outdoor ("HALO") sector. Since founding ISQ in 2010, the firm has played an active advisory role in 100+ mergers & acquisitions, private placements and advisory assignments across North America.

    Pete Moore and his team have also invested in passionate entrepreneurs at HigherDOSE, XTEND, and Promotion Vault. ISQ's media and "live education" properties include HALO Talks, the leading B2B podcast in the sector, Time To Win Again, and the HALO Academy, an Executive Education Bootcamp Series.

    Prior to ISQ, Pete was Head of the Active Lifestyle & Wellness Group at Sagent Advisors (2003-2010.) Prior to 2003, Pete was co-founder of FitnessInsite, a SasS sales management platform with 1500+ clients (based in AZ.) At FitnessInsite, Pete invested his personal capital, leveraged his credit cards and learned what it takes to manage a startup.

    Pete built his business and financial acumen on top of the foundation laid at three critical positions early in his career: Senior Associate at Brockway Moran & Partners, the private equity owner of Gold’s Gym International, Inc; worked as an Associate at Donaldson, Lufkin & Jenrette; and an Analyst at Chase Securities. (Now JP Morgan.)

    ISQ saw a need for a deeper & more useful level of education in the HALO sector. In response, we launched the HALO Talks podcast, with 500+ completed interviews and over 120,000 downloads. HALO Talks has become a “must listen” for anyone working or investing in the sector.

    Pete graduated from Emory University (BBA, 1994) and received his MBA from Harvard Business School (1999.) While at HBS, he co-founded IRON PLANET, the leading B2B auction site for used heavy equipment, which was sold to Ritchie Bros for $758 million. His hobbies include: Football, basketball, tennis, podcasting, amateur ventriloquism, pro bono DJ and fitness enthusiast.

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    2 分
  • Episode #557: From Taekwondo to Tech-Marco Benitez on Building Rook and Connecting Fitness Data
    2025/07/08

    In today's episode, host Pete Moore sits down with Marco Benitez—a guest who brings together the worlds of Taekwondo and biomedical engineering! Marco is the founder of Rook, a "middleman" company specializing in connecting data from hundreds of wearables and medical devices. Drawing on his extensive background in sports and years in big pharma, Benitez discusses the challenges and opportunities in bridging data silos in the fitness, health, and insurance spaces.

    He also dives into the origins of Rook, the significance of B2B SaaS (Software as a Service) models, and the importance of building predictable, scalable solutions that empower organizations to actually use their data—not just collect it. Whether you're a fitness pro, entrepreneur, or just interested in the quickly evolving landscape of fit tech, this episode is packed with insights into how smart data integration is reshaping the way we approach the HALO space. (Health, Active Lifestyle, Outdoors)

    On working in the enterprise space Marco mentions, "Working with enterprise clients . . . takes a lot of time to close deals but once they are closed, you will receive a lot of feedback, and you will be in the heart of their company. Because we are an API solution, we live 'inside' the platform . . . inside the app."

    Key themes discussed

    • Importance and value of data integration.
    • Rook’s middleware solution for wearables.
    • Challenges of connecting multiple wearable devices’ data.
    • Building and scaling a B2B SaaS company.
    • Lessons from sports and long-term business growth.
    • The evolving role of data in healthcare and insurance.
    • Differentiating real, actionable intelligence from the AI hype.

    A few key takeaways:

    1. Rook Connects Wearable Data Seamlessly: Rook acts as a middleware platform that allows companies to easily integrate and extract data from over 300 different wearables and medical devices. This solves a huge pain point for fitness apps, gyms, digital health, and insurance companies that need unified, standardized, and actionable user health data without having to build separate integrations for each device.

    2. B2B SaaS with Active User Pricing: Rook is a B2B SaaS company, charging clients (gyms, fitness apps, insurers, etc) based on the number of active users accessing data through the platform. This recurring revenue model is 'sticky' and predictable, making it attractive for both business growth and investors, since switching out such a middleware solution tends to be costly and pretty disruptive for clients.

    3. Wearables Becoming Medical Devices: The wearables ecosystem is quickly evolving, with many devices attaining FDA clearance. This means the data they provide is now medically credible and increasingly important for areas like digital health, fitness, and prevention-oriented insurance models—creating new demand for integration platforms.

    4. Long-Term Perspective: Building to Become a Data Science Company: Benitez emphasizes the value of the long game—he compares entrepreneurship to earning a taekwondo black belt. Rook’s long-term vision is to move beyond just delivering clean, structured data to offering actionable intelligence, insights, and predictive analytics to their clients.

    5. Flexibility Driven by Customer Need: A key lesson? Rook’s roadmap for integrating new wearables is customer-focused. Rather than chasing each new device that comes out, the team prioritizes devices with the most client demand and market share. This way, they deliver real value where it matters most, instead of losing focus.

    Resources:

    • Marco Benitez: https://www.linkedin.com/in/marcobzg
    • Rook: https://www.tryrook.io
    • HALO Talks 2 Minute Financial Drills (Videos): https://bit.ly/2minutedrills
    • Prospect Wizard: https://www.theprospectwizard.com
    • Promotion Vault: http://www.promotionvault.com
    • HigherDose: http://www.higherdose.com
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    26 分
  • HALO Academy 2 Minute Financial Drill: Exclusivity Period
    2025/07/02

    Every Wednesday we release our all new “HALO Academy: 2 Minute Financial Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale. If you missed our email about this, you can re-read it here:

    ====================================================== RESOURCES

    • https://www.integritysq.com
    • https://www.halotalks.com
    • https://www.thehaloacademy.com
    • Watch the video here: https://www.youtube.com/@halotalks

    ======================================================

    ABOUT YOUR INSTRUCTOR

    Pete is the Founder, Managing Partner and Chief Dream Architect at Integrity Square ("ISQ"), a leading boutique financial advisory firm focused on the $4.7T Health, Active Lifestyle, Outdoor ("HALO") sector. Since founding ISQ in 2010, the firm has played an active advisory role in 100+ mergers & acquisitions, private placements and advisory assignments across North America.

    Pete Moore and his team have also invested in passionate entrepreneurs at HigherDOSE, XTEND, and Promotion Vault. ISQ's media and "live education" properties include HALO Talks, the leading B2B podcast in the sector, Time To Win Again, and the HALO Academy, an Executive Education Bootcamp Series.

    Prior to ISQ, Pete was Head of the Active Lifestyle & Wellness Group at Sagent Advisors (2003-2010.) Prior to 2003, Pete was co-founder of FitnessInsite, a SasS sales management platform with 1500+ clients (based in AZ.) At FitnessInsite, Pete invested his personal capital, leveraged his credit cards and learned what it takes to manage a startup.

    Pete built his business and financial acumen on top of the foundation laid at three critical positions early in his career: Senior Associate at Brockway Moran & Partners, the private equity owner of Gold’s Gym International, Inc; worked as an Associate at Donaldson, Lufkin & Jenrette; and an Analyst at Chase Securities. (Now JP Morgan.)

    ISQ saw a need for a deeper & more useful level of education in the HALO sector. In response, we launched the HALO Talks podcast, with 500+ completed interviews and over 120,000 downloads. HALO Talks has become a “must listen” for anyone working or investing in the sector.

    Pete graduated from Emory University (BBA, 1994) and received his MBA from Harvard Business School (1999.) While at HBS, he co-founded IRON PLANET, the leading B2B auction site for used heavy equipment, which was sold to Ritchie Bros for $758 million. His hobbies include: Football, basketball, tennis, podcasting, amateur ventriloquism, pro bono DJ and fitness enthusiast.

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    2 分
  • Episode #556: Mastering Fitness Studio Growth-KPIs, Cashflow, and Expansion With Lauren Schoenfeld
    2025/07/01
    In today’s episode, host Pete Moore talks with Lauren Schoenfeld, founder of Active Core Consulting and a powerhouse fractional Chief Financial Officer (CFO) specializing in the boutique fitness space. With an impressive finance background spanning PwC, WeWork, and Equinox, Lauren has a unique blend of skills in the HALO sector (Health, Active Lifestyle, Outdoors) to help studios and gyms not only survive but thrive. She relays her journey from athlete to finance entrepreneur, the creation of her consulting agency during the pandemic, and how her team supports fitness businesses with everything from streamlined financial and business planning, to holistic sales and operations coaching. Schoenfeld dives into common financial pitfalls fitness operators face, why understanding your KPIs on a weekly and monthly basis is critical, and her hands-on approach to guiding owners toward sustainable growth and profitability. Whether you're struggling to get your cash flow under control, looking to scale to multiple locations, or simply want to run a tighter ship, this episode is packed with practical advice, real-world studio benchmarks, and Lauren’s “just ship it” mantra. Tune in for an insightful conversation that’s critical listening for anyone in the HALO space aiming to manage, measure, and ultimately maximize the value of their business. On the power of personal connection in the digital space, she states, "I also think that because our world has become so digital, even having the front desk team learn how to have conversations with people that are coming into the studio is a huge area of opportunity that we help our clients with." Key themes discussed Importance of financial clarity for fitness studios.Role and value of a fractional CFO.Building and tracking key business KPIs.Strategies for boutique studio revenue growth.Managing cash flow and operational adjustments.Software tools and systems for studio management.Community engagement and sales through conversation. A few key takeaways: 1. Strong Financial Foundations Are Essential, Not Optional: Lauren highlights many fitness studio owners lack a true understanding of their finances. She says it's not just bookkeeping that's missing but a real, hands-on understanding of cash flow, profitability, and Key Performance Indicators (KPI's.) Solid financial processes and regular P&L reviews help owners avoid surprises, make better decisions, and ultimately set themselves up for growth or a potential exit. 2. Fractional CFOs Offer Comprehensive Benefits: Lauren’s firm, Active Core Consulting, provides not only CFO-level guidance but holistic support—combining bookkeeping, financial modeling, three-year business plans, and ongoing operational consulting. This all-in-one approach is especially valuable for boutique fitness studios needing more than just a traditional bookkeeper or an accountant. 3. Regular KPI Tracking Drives Better Outcomes: She stresses the importance of tracking KPIs weekly (and monthly)—not just revenue, but also leads, intro offers, membership sales, and class packs. By setting benchmarks and monitoring progress, studios can make fast changes and improve their results over time. 4. Sales and Operations Training is Often the Missing Link: Lauren found that many studios simply didn’t have a solid sales process, clear guidelines, or strong community marketing strategies. Her agency often helps struggling studios by focusing first on sales and operations coaching—sometimes before touching the financial model—believing operational tweaks can quickly stop the bleeding and boost revenue. 5. Entrepreneurial Flexibility Can Beat Franchise Rigidity: While franchises promise a business-in-a-box, Lauren sees real opportunity for independent owners (and even franchisees) to create more tailored systems that genuinely fit their vision, rather than following (in many cases) overly-rigid franchisor mandates. Her team encourages owners to build scalable, profitable businesses with proven frameworks but without unnecessary constraints. Resources: Lauren Schoenfeld: https://www.linkedin.com/in/laurenschoenfeld1 Active Core Consulting: ttps://www.activecoreconsulting.com/podcastHALO Talks 2 Minute Financial Drills (Videos): https://bit.ly/2minutedrills Prospect Wizard: https://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.comHigherDose: http://www.higherdose.com
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    34 分
  • HALO Academy 2 Minute Financial Drills: Selection Process
    2025/06/25

    Every Wednesday we release our all new “HALO Academy: 2 Minute Financial Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale.

    If you missed our email about this, you can re-read it here: https://mailchi.mp/9567da51c0ce/2025programschedule
    ======================================================
    RESOURCES

    • https://www.integritysq.com
    • https://www.halotalks.com
    • https://www.thehaloacademy.com
    • Watch the video here: https://www.youtube.com/@halotalks

    ===================================================

    ABOUT YOUR INSTRUCTOR

    Pete is the Founder, Managing Partner and Chief Dream Architect at Integrity Square ("ISQ"), a leading boutique financial advisory firm focused on the $4.7T Health, Active Lifestyle, Outdoor ("HALO") sector. Since founding ISQ in 2010, the firm has played an active advisory role in 100+ mergers & acquisitions, private placements and advisory assignments across North America.

    Pete Moore and his team have also invested in passionate entrepreneurs at HigherDOSE, XTEND, and Promotion Vault. ISQ's media and "live education" properties include HALO Talks, the leading B2B podcast in the sector, Time To Win Again, and the HALO Academy, an Executive Education Bootcamp Series.

    Prior to ISQ, Pete was Head of the Active Lifestyle & Wellness Group at Sagent Advisors (2003-2010.) Prior to 2003, Pete was co-founder of FitnessInsite, a SasS sales management platform with 1500+ clients (based in AZ.) At FitnessInsite, Pete invested his personal capital, leveraged his credit cards and learned what it takes to manage a startup.

    Pete built his business and financial acumen on top of the foundation laid at three critical positions early in his career: Senior Associate at Brockway Moran & Partners, the private equity owner of Gold’s Gym International, Inc; worked as an Associate at Donaldson, Lufkin & Jenrette; and an Analyst at Chase Securities. (Now JP Morgan.)

    ISQ saw a need for a deeper & more useful level of education in the HALO sector. In response, we launched the HALO Talks podcast, with 500+ completed interviews and over 120,000 downloads. HALO Talks has become a “must listen” for anyone working or investing in the sector.

    Pete graduated from Emory University (BBA, 1994) and received his MBA from Harvard Business School (1999.) While at HBS, he co-founded IRON PLANET, the leading B2B auction site for used heavy equipment, which was sold to Ritchie Bros for $758 million. His hobbies include: Football, basketball, tennis, podcasting, amateur ventriloquism, pro bono DJ and fitness enthusiast.

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    2 分
  • Episode #555: Building Community for Endurance Athletes-Marcus Gordon's Vision for Endurance Ohana
    2025/06/24

    In this episode, host Pete Moore reconnects with longtime friend and fellow Emory University alum, Marcus Gordon. They dive into the significant evolution of endurance sports over the years, and the business opportunities surrounding the endurance athlete community. Marcus shares his journey from collegiate athlete and marketing professional to passionate triathlete and entrepreneur—highlighting the explosive growth in triathlons, marathons, and ultra events across the globe.

    Pete and Marcus chat about the gaps in the market for facilities catering specifically to endurance athletes, the concept behind Marcus’s upcoming venture Endurance Ohana, and how advances in tech are transforming training and competition prep. They also touch on the importance of community, the power of simulation-based training, and what makes a truly next-level fitness experience for serious endurance enthusiasts. Marcus pulls back the curtain on his exciting plans for a destination-style facility focused on not just performance, but recovery, community, and the full spectrum of an athlete’s needs.

    On 'viral' indoor cycling tech, Gordon mentions, "You'll be able to ride the entire Ironman Hawaii course on your trainer. And except for the wind on your face and the sun glaring down your back, you get every element of that course in terms of being able to see who's in front of you, who's behind you, the elements of going up a hill, coasting down a hill, and so on. We can bring that environment indoors and people love doing that!"

    Key themes discussed

    • Endurance sports culture and personal journey
    • Growth and popularity of triathlons/ultras
    • Gaps in facilities for endurance athletes
    • Concept and mission
    • Tech integration in training and recovery
    • Community and togetherness as core values
    • Premium experience: Performance, recovery, and social aspects

    A few key takeaways:

    1. A New Kind of Performance Center: Marcus is launching “Endurance Ohana,” a boutique gym and performance center specifically catering to endurance athletes—everyone from 5K runners to Ironman competitors. While traditional gyms have amenities endurance athletes use, none are truly targeted at this community’s unique needs.

    2. Community and Experience at the Core: The concept centers on the Hawaiian term “ohana,” meaning family and community, emphasizing a supportive, communal environment. It’s not just about physical training, but also bringing together passionate individuals with similar goals in a space specifically designed for collective motivation and support.

    3. High-Tech, Multi-Disciplinary Training: The facility will also feature cutting-edge options for swimming, arena-style cycling (with advanced indoor trainers, including options to bring your own bike), running, strength, mobility, and top-tier recovery options like cold plunges and saunas. There’s a major focus on integrating tech for tracking and simulating real-world race conditions.

    4. Training, Recovery & Content Creation: Beyond just equipment, Ohana will offer full support: Nutrition, recovery, strength, mobility, and even social media and content creation resources. The facility looks to be a true “third place” for athletes, complete with recovery lounges and podcast/video studios.

    5. A Premium Membership for a Passionate Community: Expect a high-end experience, with membership hovering in the $300+ per month range. This reflects both the deeply invested target audience (endurance athletes already spending heavily on gear and races) and the all-inclusive nature—training, recovery, storage, and community all under one roof.

    Resources:

    • Marcus Gordon: https://www.linkedin.com/in/marcusgordon
    • Endurance Ohana: https://enduranceohana.com
    • Prospect Wizard: https://www.theprospectwizard.com
    • Promotion Vault: http://www.promotionvault.com
    • HigherDose: http://www.higherdose.com
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    32 分
  • Episode #554: Entrepreneurial Drive and Innovation-The Story Behind the Stallworthy's Your Reformer
    2025/06/17

    On today’s episode, host Pete Moore sits down with Emma and Ben Stallworthy, the husband and wife team behind the Melbourne-based, Your Reformer. With a foundation built on serial entrepreneurship and a huge passion for Pilates, Emma and Ben share their story from reviving a rundown health club to scaling a successful chain of gyms, and ultimately selling their business to a major player.

    They dive into the challenges of pivoting from brick-and-mortar to launching their own Pilates equipment and digital content venture, all while (trying!) to balance family life, married life, and staying true to their values. Listen now for some candid conversations about risk-taking, jumping on opportunities, and why they believe the future of wellness lies in making Pilates accessible anytime, anywhere, and for anyone.

    On knowing your bottom line during negotiations, Emma states, "Make sure you're equipped with the right advisors around what is a realistic valuation that you can have some wiggle room in negotiation to move with. You should know, what's my bottom line, what would I walk away from, and what am I comfortable with? This way, you can then go in there and be comfortable with either decision and have no regrets."

    Key themes discussed

    • Building and scaling health clubs in Australia.
    • Entrepreneurial journey and personal growth.
    • Introducing reformer Pilates into gyms.
    • Navigating acquisitions and business exits.
    • Creating boutique wellness experiences within larger clubs.
    • Transitioning to digital and at-home Pilates solutions.
    • Balancing family life with business partnerships.

    A few key takeaways:

    1. Entrepreneurial Spirit and Diverse Ventures: The couple's journey highlights their strong entrepreneurial drive. From purchasing a rundown club at 22, to experimenting with other unusual businesses, they’ve shown a knack for identifying and chasing new opportunities. Their evolution to focusing on one “core thing” (Pilates, with Your Reformer) demonstrates the power of learning, adaptation, and focus.

    2. Building, Growing, and Exiting a Fitness Chain: They took a failing gym, revamped it, and eventually scaled to six clubs (Pinnacle Health Clubs) by innovating early—like introducing 24/7 access before it became common. This alone doubled their membership! Their ability to consistently listen to member needs and adapt offerings was essential for sustained growth, culminating in a successful exit to Viva Leisure.

    3. Pilates and Boutique Wellness as a Growth Engine: The pair recognized Pilates—specifically Reformer Pilates—as a critical differentiator and a driver of future growth. By integrating boutique wellness elements into their clubs, they expanded the appeal and unlocked additional revenue, with up to 30% of members opting in for premium wellness options.

    4. Navigating the Acquisition Process: Emma and Ben shared valuable advice on selling a business: When a strategic buyer comes with an offer, don’t let personal attachment cloud your judgment! They stressed the importance of getting solid advice, knowing your worth, negotiating from a position of strength, and recognizing that the first offer is often the best. Detaching emotionally and staying commercially minded is crucial.

    5. Transitioning to Product and Digital Solutions: After their exit, they transitioned from brick-and-mortar gyms to manufacturing reformer Pilates machines and digital solutions, supplying both commercial facilities and the home market. Your Reformer meets the needs of major gym chains to home users, making Pilates more accessible without breaching any non-compete. They’ve combined design, content, and hardware into user-focused solutions, leveraging insights from hands-on, member-facing experience.

    Resources:

    • Emma Stallworthy: https://www.linkedin.com/in/emma-stallworthy
    • Ben Stallworthy: https://www.linkedin.com/in/ben-stallworthy-912625a1/
    • Your Reformer: https://yourreformer.com/
    • Prospect Wizard: https://www.theprospectwizard.com
    • Promotion Vault: http://www.promotionvault.com
    • HigherDose: http://www.higherdose.com
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    30 分
  • HALO Academy 2 Minute Financial Drill: Letter of Intent ("LOI")
    2025/06/17

    Every Wednesday we release our all new “HALO Academy: 2 Minute Financial Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale.

    If you missed our email about this, you can re-read it here: https://mailchi.mp/9567da51c0ce/2025programschedule
    ======================================================
    RESOURCES

    • https://www.integritysq.com
    • https://www.halotalks.com
    • https://www.thehaloacademy.com
    • Watch the video here: https://www.youtube.com/@halotalks

    ===================================================

    ABOUT YOUR INSTRUCTOR

    Pete is the Founder, Managing Partner and Chief Dream Architect at Integrity Square ("ISQ"), a leading boutique financial advisory firm focused on the $4.7T Health, Active Lifestyle, Outdoor ("HALO") sector. Since founding ISQ in 2010, the firm has played an active advisory role in 100+ mergers & acquisitions, private placements and advisory assignments across North America.

    Pete Moore and his team have also invested in passionate entrepreneurs at HigherDOSE, XTEND, and Promotion Vault. ISQ's media and "live education" properties include HALO Talks, the leading B2B podcast in the sector, Time To Win Again, and the HALO Academy, an Executive Education Bootcamp Series.

    Prior to ISQ, Pete was Head of the Active Lifestyle & Wellness Group at Sagent Advisors (2003-2010.) Prior to 2003, Pete was co-founder of FitnessInsite, a SasS sales management platform with 1500+ clients (based in AZ.) At FitnessInsite, Pete invested his personal capital, leveraged his credit cards and learned what it takes to manage a startup.

    Pete built his business and financial acumen on top of the foundation laid at three critical positions early in his career: Senior Associate at Brockway Moran & Partners, the private equity owner of Gold’s Gym International, Inc; worked as an Associate at Donaldson, Lufkin & Jenrette; and an Analyst at Chase Securities. (Now JP Morgan.)

    ISQ saw a need for a deeper & more useful level of education in the HALO sector. In response, we launched the HALO Talks podcast, with 500+ completed interviews and over 120,000 downloads. HALO Talks has become a “must listen” for anyone working or investing in the sector.

    Pete graduated from Emory University (BBA, 1994) and received his MBA from Harvard Business School (1999.) While at HBS, he co-founded IRON PLANET, the leading B2B auction site for used heavy equipment, which was sold to Ritchie Bros for $758 million. His hobbies include: Football, basketball, tennis, podcasting, amateur ventriloquism, pro bono DJ and fitness enthusiast.

    続きを読む 一部表示
    2 分