『HALO Talks: Elevating Wellness』のカバーアート

HALO Talks: Elevating Wellness

HALO Talks: Elevating Wellness

著者： Pete Moore
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 Learn from top entrepreneurs and seasoned business owners in the HALO (Health, Active Lifestyle, Outdoor) sector how to optimize your business success. With host Pete Moore, Founder and Managing Partner of Integrity Square.Integrity Square-2025 経済学 衛生・健康的な生活
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  • Episode #569: Essence Over Analytics: Duff McDonald Explores Purpose, Presence, and People in Entrepreneurship

    Episode #569: Essence Over Analytics: Duff McDonald Explores Purpose, Presence, and People in Entrepreneurship
    2025/10/14
    Welcome to another episode of HALO Talks! Today, host Pete Moore sits down with Duff McDonald, former investment banker and well known business journalist, for a fantastic chat. Duff, whose career has spanned investment banking, business journalism, and bestselling books like “The Golden Passport” and “Tickled,” shares insights on how numbers and data have come to dominate our understanding of business and life—but why they often fail to capture what really matters. In this episode, you’ll hear Duff break down the difference between “experts” and “specialists,” challenge conventional thinking on metrics, and advocate for living—and doing business—in the present. Pete and Duff explore why true connection, presence, and awareness can lead to better decisions, stronger relationships, and more meaningful work, especially in the world of health clubs and other verticals in the HALO sector. Whether you’re an entrepreneur, leader, or simply curious about finding more joy and meaning in your day-to-day, this conversation will invite you to rethink how you measure success and what it means to build something that truly “tickles” you. When we talk about coming "full circle," Duff definitely can relate. He says, "I worked at Goldman Sachs for two years. I was an investment banker in their analyst program, left that and went into business journalism and spent 20 years as a magazine writer, left that and sort of stopped doing so much magazine writing when the Internet kind of destroyed the economics of print, and weirdly, ironically, ended up writing books after that!" Key themes discussed Numbers vs. Essence: Counting doesn't capture true meaning or human experience.Specialists vs. Experts: Doing is valued over analyzing and predicting.Relationships Over Metrics: Human connection outweighs numerical data in business.Entrepreneurship Mindset: Focus on purpose, not just growth or financial results.COVID Reflections: The pandemic brought unexpected personal growth and realizations.Recruiting and Team Building: Seek people driven by passion and engagement. A Few Key Takeaways: 1. Numbers Don’t Capture the Whole Story: McDonald challenges the idea that, “if you have the numbers, you have the story.” Having spent years in business banking and journalism, he realized that while numbers can track growth or comparison, they can’t really grasp the true essence of a business. Counting and data analysis are certainly valuable, but they’re just one dimension—true meaning often lies elsewhere. 2. The Power of Presence Over Metrics: The most impactful moments in life and business happen when you’re fully present in the moment—not distracted by the past or anxiously projecting into the future. Duff relates how, during the pandemic, his own mindset shifted to appreciating the “now,” leading to more genuine experiences and better decision-making. This is a reminder that being present—not just monitoring KPIs or quarterly numbers—can actually produce the strongest connections and best results. 3. The Difference Between Experts and Specialists: Duff makes a subtle but powerful distinction: Experts count, analyze, and predict; specialists do, master, and experience. (Read that again!) Real business insight (and life satisfaction) often comes from those with hands-on expertise—the “specialists”—rather than just those who look at or talk about the data. For example, if you’re sick, you want the infectious disease specialist, not just the epidemiologist with numbers. 4. Human Connection and Authenticity Trump Data for Retention: Specifically for health clubs and service businesses, Duff and Pete agree that relationships are everything. Customer retention and loyalty aren’t driven by clever data models, but by staff who are present, ask questions, and genuinely care. Looking people in the eye, building trust, and creating a real bond is more effective (and fulfilling) than merely simply tracking attrition rates or conversion numbers. 5. Find What “Tickles” You—and Others: Duff’s philosophy, as explored in “Tickled,” is about seeking out what genuinely excites and engages you. When people are truly passionate (“tickled” by what they’re doing), their energy is palpable and contagious—whether in recruiting, management, or customer interactions. Asking “What are you passionate about?” or “What tickles you?” leads to deeper, more meaningful relationships, both personally and professionally. Resources: Duff McDonald: https://theduffproject.com/ Duff McDonald LinkedIn: https://www.linkedin.com/in/duff-mcdonald-076a8664 Duff's Books: https://www.amazon.com/stores/Duff-McDonald/author/B001K8NXAU Integrity Square: https://www.integritysq.comProspect Wizard: https://www.theprospectwizard.comPromotion Vault: http://www.promotionvault.comHigherDose: http://www.higherdose.com
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    42 分
  • Episode #568: Scaling Physician's Choice From Startup to $250M-Logan Chierotti on Smart Growth and Supplements

    Episode #568: Scaling Physician's Choice From Startup to $250M-Logan Chierotti on Smart Growth and Supplements
    2025/10/07

    On this episode of HALO Talks, host Pete Moore sits down with Logan Chierotti, founder of Physician’s Choice supplements, to dig into the in's and out's of building a high-growth company in the HALO space. Logan discusses his journey from working in digital marketing to launching what is now the top probiotic brand on Amazon, with annual revenues approaching $250 million. He opens up about the importance of focusing on value and science-backed products, the challenges of navigating both e-com and retail distribution, and the lessons learned in building a top-tier executive team.

    Whether you’re a health club operator considering selling supplements or an entrepreneur looking for growth tips, you’ll want to hear Logan’s takeaways on company culture, self-awareness, and long-term success in a rapidly evolving, highly-competitive space.

    When it comes to educating customers beyond just price, Logan states, "We wanted to give consumers value. And what's nice is with the Internet or e-commerce or even . . . med spas or health clubs, is you can educate the consumer more, right? They come into your store or they come online and you have all the marketing there so you can really educate them as opposed to just dropping your product in Walmart, which is a pure brand or commodity game. People are buying there based on price or based on packaging, versus when you control the distribution channels, you can educate them a lot more."

    Key themes discussed

    • Transition from e-commerce to retail distribution strategies.
    • Building a high-quality executive and leadership team.
    • Navigating retailer partnerships and managing risk.
    • Importance of a singular brand focus: Probiotics and gut health.
    • Educating versus marketing to the consumer.
    • Value and growth of subscription business models.
    • Founder self-awareness and letting go of ego.

    A Few Key Takeaways:

    1. Hyper-Growth Through Strategic Focus: Logan shared how Physician's Choice grew quickly by narrowing their initial focus to just probiotics and gut health. Rather than trying to be everything to everyone, they became the top probiotic brand by focusing on a science-backed, in-demand supplement.

    2. Controlling Distribution—Don’t Chase Every Retailer: Logan emphasized the importance of controlling your own distribution channels, especially in the early stages. He cautioned against being seduced by “sexy” big box retail deals, which often shift risk onto the product provider and can become a logistical and financial nightmare. Physician's Choice only says yes to retailers who agree to their terms.

    3. Value-Driven Brand Built on Education: The brand positioned itself as a value brand—affordable, yet backed by science and trust in the name. They focused on educating consumers through controlled channels like e-commerce and social media rather than relying on traditional retail, where purchasing decisions are much more driven by price and packaging.

    4. Building a Strong Executive Team: Chierotti’s biggest learning was recognizing his own strengths and weaknesses early. He surrounded himself with a high-level executive team, brought in a CEO when the company reached a certain size, and freely gave equity to key hires. He stressed that hiring smart people and getting out of their way was crucial to scaling up.

    5. The Power and Patience of the Subscription Model: About 40-50% of Physician’s Choice revenue comes from subscriptions—compounded over years. Logan pointed out how businesses (health clubs, supplement companies, etc.) often underestimate how long and compounding subscription revenue can take to build, but if you stick with it and focus on customer retention, the growth will come.

    Resources:

    • Logan Chierotti: https://www.linkedin.com/in/loganchierotti
    • Physician's Choice: https://www.physicianschoice.com
    • Integrity Square: https://www.integritysq.com
    • Prospect Wizard: https://www.theprospectwizard.com
    • Promotion Vault: http://www.promotionvault.com
    • HigherDose: http://www.higherdose.com
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    25 分
  • Episode #567: The Shift to Turnkey Fitness Tech: Spren’s Evolution in a Demanding Market with Jason Moore

    Episode #567: The Shift to Turnkey Fitness Tech: Spren’s Evolution in a Demanding Market with Jason Moore
    2025/09/16
    In today’s episode, host Pete Moore sits down with returning guest Jason Moore, CEO and founder of Spren (formerly Elite HRV.) Jason shares the journey of his company’s cutting-edge technology, which transforms any smartphone into an advanced biomarker and body composition analysis tool. With over a million users and thousands of coaches trained, Spren’s platform is accelerating how gyms, coaches, and fitness enthusiasts track results and stay motivated. Pete and Jason dive into the evolution of Spren’s technology, lessons learned from the pandemic, and how partnerships with industry leaders like Fitness On Demand are reshaping the member experience across more than a thousand gyms. Jason also pulls back the curtain on the powerful data trends Spren has uncovered, including what truly drives lasting health changes among gym members—and why focusing on muscle may be the key to long-term success. Whether you’re a club operator, coach, or just passionate about fitness technology, this episode is a candid look at where health and wellness measurement is headed, how to engage members both inside and outside the gym, and the grit it takes to keep innovating in the HALO sector. In discussions surrounding tech, there's always the question of data. On that Jason states, "Ultimately the member owns their data . . . that's how we think of it. Like you Pete, or whoever's listening, you own your own data, you can delete it all or take it with you. There's a big trend towards data portability." Key themes discussed Evolution of Spren’s body composition technology.Integration with Fitness on Demand and gyms.Seamless, phone-based body measurement solutions.Learnings from SDK/API versus turnkey offerings.Role of data and biomarkers in fitness journeys.Member engagement and personalized coaching tools.Trends in gym programming and equipment preferences. 1. Spren's Technological Evolution: Spren has transitioned from a prototype-focused company to delivering a full-fledged, scalable product. Their tech uses just a phone camera to provide accurate body composition analysis comparable to a DEXA scan. Over the last two years, they've moved towards offering turnkey solutions that require no IT or development resources, making implementation easier for fitness operators of all sizes. 2. Strategic Partnerships & Expansion: Spren has formed partnerships with major fitness platforms like Fitness on Demand, enabling rollouts across over a thousand gyms. These collaborations let gyms effortlessly integrate body composition tracking and personalized coaching for members, meeting the growing demand for accountability and measurable wellness outcomes. 3. Market Learnings & Business Model Shift: Jason shared that initially, Spren focused on offering their technology as an SDK/API for other tech teams to integrate. However, long implementation timelines and the complexity of custom integrations led them to shift toward simple, self-contained solutions that appeal directly to operators and members—and the market has responded positively to this shift. 4. Holistic Data & User Experience: Spren not only tracks body fat and muscle composition but also integrates data from blood labs and wearables to provide a more comprehensive view of a member's health. The company emphasizes user privacy and data ownership, and keeps the member in control of their own data, with growing features for research and cross-platform health data portability. 5. Industry Trends and Actionable Insights: One of the biggest insights from Spren’s dataset is that consistent gym-goers and those who work with qualified coaches show significantly better health outcomes. Also, members who focus on muscle building and preservation, not just fat loss, enjoy better long-term outcomes. Jason also noted a shift in club operators showing a greater willingness to pay for high-impact technology that enhances retention and member results, acknowledging that wellness tech can be an investment rather than just an expense. Resources: Jason Moore: https://www.linkedin.com/in/thehumanjason Spren: https://www.spren.com Jason's First HALO Talks Episode: https://www.halotalks.com/episode-384-unlocking-biometric-sensing-technology-w-jason-moore-of-spren-elite-hrv Integrity Square: https://www.integritysq.comProspect Wizard: https://www.theprospectwizard.comPromotion Vault: http://www.promotionvault.comHigherDose: http://www.higherdose.com
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    27 分
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