• HALO Talks: Elevating Wellness

  • 著者： Pete Moore
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HALO Talks: Elevating Wellness

著者： Pete Moore
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  • Learn from top entrepreneurs and seasoned business owners in the HALO (Health, Active Lifestyle, Outdoor) sector how to optimize your business success. With host Pete Moore, Founder and Managing Partner of Integrity Square.
    Integrity Square-2023
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  • Episode #497: Innovative Fit Tech Spotlight-Sara Al Hardan Shares Phantom Edge Launch

    Episode #497: Innovative Fit Tech Spotlight-Sara Al Hardan Shares Phantom Edge Launch
    2024/05/23

    Sara Al Hardan's journey into the fit tech industry began unexpectedly when she joined a small startup that unfortunately didn't succeed. This eventually led her to connect with Jeff Miller who shared with her an innovative lateral motion device called the Phantom Edge, which he and his brother Ken invented. With a strong background and passion for health, wellness, and mobility—fueled by her personal connection to Parkinson's disease through her mother—Sara jumped in.

    She and Pete discuss the market need for postural lateral motion devices and the potential impact on rehab and physical therapy. Sara also delves into the aspects of launching a startup, emphasizing the importance of strategic marketing and fostering key relationships within the industry.

    About the Edge itself, Sara states, "This is a fully instrumented device, which is a little bit different. Because you're moving side to side, what it does is actually takes bilateral measurements for a number of different attributes that's going to help not only the end user on the machine, but also the physical therapist or an athletic trainer who's working with them."

    Key themes discussed

    • Found fitness tech, connected with Co-Founder. Joined company.
    • Integrating tech for improved physical therapy outcomes.
    • New retail launch for wellness and longevity.
    • Positive feedback, progress, and preparation for launch.
    • Focus on marketing ROI for health industry.
    • Work smarter, not harder, build relationships. Passion.

    A few key takeaways:

    1. The Phantom Edge's unique feature is its posterior lateral motion, different from traditional fitness devices like an elliptical or rower. The device specifically targets joint health in the hips and knees, with an emphasis on mobility and motion for overall health benefits.

    2. The product is designed to support joint health by providing friction resistance and a range of motion that targets major and minor muscle groups in the lower body. It can be used for rehabilitation post-surgery, physical therapy, sports performance, and general fitness, offering measurable goals for users.

    3. The company plans to target both professional audiences (healthcare providers, physical therapists, sports medicine) and consumers by offering a professional unit priced at $3,900 and a future consumer version at a lower price point. Their focus includes partnerships with wellness chains, boutique fitness studios, and key industry influencers to establish brand credibility and create awareness.

    Resources:

    • Sara Al-Hardan: https://www.linkedin.com/in/salhardan/
    • The Phantom Edge: https://thephantomedge.com/
    • Prospect Wizard: http://www.theprospectwizard.com
    • Promotion Vault: http://www.promotionvault.com
    • HigherDose: http://www.higherdose.com

    Connect With Us:

    Instagram: https://www.instagram.com/thehaloadvisors/?hl=en
    Facebook: https://www.facebook.com/Integritysquare
    YouTube: https://www.youtube.com/@halotalks
    LinkedIn: https://www.linkedin.com/company/integrity-square/
    Website: https://www.halotalks.com

    Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
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    26 分
  • Episode #496: Integration of Stick Mobility into Health Clubs and Sports with Neal Valera

    Episode #496: Integration of Stick Mobility into Health Clubs and Sports with Neal Valera
    2024/05/21
    Neal Valera's passion for golf began in college, where he competed at the collegiate level. Aspiring to turn pro, he realized he wasn't quite at that level. Unwilling to settle for a "traditional desk job," he began personal training in 2007. His entreprenurial spirit led him to collaborate with his business partner, Dennis Dunphy, in 2015. Together, they attended a course with Dr. Arthur Faygenholtz who specialized in stick stretching. Inspired by their mentor, Neal and Dennis developed an innovative fitness method that combined this with strength training and isometrics. Neal chats about the technology and development behind Stick Mobility, including the unique engineering that makes the sticks both flexible and durable. He also goes on to discuss their certification process to ensure trainers can maximize use of their product. When asked about what really kicked them off, Valera states, "After posting on social media for a while, we got a message from the head strength coach of the Cincinnati Bengals at the time. He thought it looked really interesting and wanted to meet up with us. We met with him for for 2 hours at their hotel to show what we do, and he loved it!" Key themes discussed From golf to personal training.How the stick training evolved away from weekend classes with bamboo sticks.Consider integrating stretch into fitness routines for results.Ways to use Stick Mobility for training.Idea for affiliating with colleges to create products.Unsolicited testimonial praises game-changing product. A few key takeaways: 1. Neal discussed the journey of creating Stick Mobility, starting from a simple idea inspired by stick stretching. He evolved the concept by incorporating strength training and isometric exercises, resulting in a comprehensive fitness tool used by various demographics, including youth and adult athletes. 2. The growth of Stick Mobility was significantly boosted by partnerships, notably with Dr. Arthur Faygenholtz who taught them about stick stretching, and later with clients to create a robust product. Neal highlighted the collaboration with the Cincinnati Bengals that served as major validation and launchpad for the company's certification program. 3. The importance of certifying instructors was emphasized. Neal explained the rigorous two-day process that includes both practical and written exams, ensuring that trainers are thoroughly equipped to teach Stick Mobility techniques. They now have over 500 certified trainers worldwide. 4. Stick Mobility's versatility makes it suitable for various fitness regimes and rehabilitation programs. He pointed out its use in dynamic warm-ups, active recovery, and even specific sports training such as golf and baseball. The sticks offer a unique blend of strength and mobility training. 5. Neal shared valuable advice for entrepreneurs. He emphasized the importance of having a team where each member specializes in different areas, avoiding the trap of trying to do everything by yourself. He also spoke about the practical use of the product with real clients to continuously test and refine it. Neal’s approach also reflected a balance between growing the business and maintaining high-quality, effective products. Click here to download transcript. Resources: Neal Valera: https://www.linkedin.com/in/neal-valera-813002a/ Stick Mobility: https://stickmobility.com/ Prospect Wizard: http://www.theprospectwizard.comPromotion Vault: http://www.promotionvault.comHigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
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    25 分
  • Episode #495: From Athlete to Innovator-Dan Schreiber's Creation of WearBands

    Episode #495: From Athlete to Innovator-Dan Schreiber's Creation of WearBands
    2024/05/13
    Dan Schreiber is a dedicated fitness enthusiast and a former athlete who enjoys the simplicity and effectiveness of outdoor exercises. With a philosophy rooted in maximizing training efficiency, Dan appreciates workouts that integrate both strength and conditioning without the confines of traditional gym settings. Embracing the freedom of outdoor activities, he often engages in HIIT (High-Intensity Interval Training), plyometrics, and hiking to maintain a robust fitness regimen. His athletic background has significantly influenced his views on training methodologies. He often reflects on the traditional approach of separating weight training and field drills in sports training, advocating for a more seamless integration of these components. His experience led him to develop Wearbands--innovative training aids that combine strength training with functional movement, ensuring a comprehensive workout aligning with the natural movements experienced in sports and everyday life. In his pursuit of fitness, Dan is always searching for or creating tools that simulate the demands of athletic performance while simplifying the process, enabling him to stay active, engaged, and perpetually ready for any physical challenge. Regarding pricing and customization, Dan states, "We have different packages, but things start at roughly $100. We have a youth package for $80. We have different resistance levels as well, which when compared to the competition, they try to do the one-size-fits-all and compete on price. If you're going to put resistance bands on a body, it can't be one size fits all. If you do that, it's only going to work for a very narrow range of people. So we create multiple levels." Key themes discussed Resistance bands activate entire kinetic chain effectively.Questioning patent protection and promoting marketing over legal action.Valuing fair prices for athletic product results.Entrepreneurship, NIL, grassroots marketing, industry's future.Patience in business for long-term success. A few key takeaways: 1. Dan's journey developing WearBands highlights how personal challenges can lead to innovative solutions. His transition from college athlete to a busy father seeking efficient workout solutions exemplifies how personal needs often drive innovation. 2. WearBands is aimed at integrating resistance training seamlessly into everyday movements. This product emphasizes enhancing performance without altering natural movement patterns, intending to engage the whole kinetic chain. 3. Dan emphasizes the importance of patience and focus on generating profits. This approach ensures sustainability and longevity, avoiding the pitfalls of chasing unprofitable or premature expansion. 4. Dan also mentioned his strategic shift from broad online advertising to targeted outreach, to specific retail environments and sports associations. This demonstrates a focused approach to growth, doubling down on sectors that show the most promise. 5. Another recurring theme is the challenge of educating the market about an innovative product like WearBands. Dan chats about his experiences of gradual adoption among professionals and the importance of having credible endorsements and scientifically backed data. Click here to download transcript. Resources: Dan Schreiber: https://www.linkedin.com/in/daniel-schreiber-50225826Wearbands: https://wearbands.com/ Prospect Wizard: http://www.theprospectwizard.comPromotion Vault: http://www.promotionvault.comHigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
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    26 分

あらすじ・解説

Learn from top entrepreneurs and seasoned business owners in the HALO (Health, Active Lifestyle, Outdoor) sector how to optimize your business success. With host Pete Moore, Founder and Managing Partner of Integrity Square.
Integrity Square-2023
経済学 衛生・健康的な生活
続きを読む 一部表示

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