Do you ever feel like the market is leaving you behind? How do the most successful founders and consultants keep their offers fresh and relevant? Are you holding onto parts of your business that aren't serving you well too long?

In this episode, learn more about:

-- When "same furniture, different lighting" is the best path for your offer.
-- How a marketing consultant hit 50k months by making this change.
-- The surprising result of a major offer rebuild for Ken's own offers.
-- Why Ken retired his famous "SSO" offers framework that put him on the map.
-- The Mr. Wonderful approach to this kind of offer.

GO DEEPER
-- Follow Ken on LinkedIn
-- Read Ken's weekly briefing

Is Ken a business therapist or is something else causing founders to go off camera suddenly? What if your record-breaking month is just masking a fragile foundation? Can you really scale adrenaline and hustle into the next stage of your career?

In this episode, learn more about:

-- When a founder came back 18 months later with great numbers but without this.
-- The surprising truth about why your superpower might be what's holding you back.
-- How a burnt-out mother got her life back (and her kids noticed).
-- What Ken asks that makes founders question if they should even be in that business.
-- Why this shift is more important than a big month.

GO DEEPER
-- Follow Ken on LinkedIn
-- Read Ken's weekly briefing

Why did Ken's beautiful, industry-leading case studies with Fortune 500 logos turn out to be useless? What if you're waiting for the perfect testimonial while competitors are "proof dropping" their way into your client's DMs? Are you really lacking testimonials or just not seeing the proof you already have?

In this episode, learn more about:

-- The truth about why case studies today are "expensive wallpaper."
-- What Ken did to sell 20k/month retainers with zero testimonials in that role.
-- How to build a flywheel where clients beg to give you their testimonial.
-- The "proof drop" that opened up a direct conversation for Ken's AI consultant.
-- Why one win with Matt Barker turned into a chain reaction with a dozen well-known clients.

GO DEEPER
-- Ken's Testimonials for Days page
-- Follow Ken on LinkedIn
-- Read Ken's weekly briefing

What has no prospect ever said in the history of sales? Are your potential clients going off camera during your sales calls? Could you ditch your deck and pitch someone with confidence right now?

In this episode, learn more about:

-- What starts playing in prospects' heads when you click through slides.
-- Caution: most founders are one of two types of sales people (hint: be neither).
-- How Ken flipped a polite "no" to "you're absolutely right, I'm in."
-- The truth about why prospects won't let you talk to their boss.
-- Why you should be Luke, not Anakin, in your sales process.

GO DEEPER
-- Follow Ken on LinkedIn
-- Read Ken's weekly briefing

Why are you allowing competitors to lap your business? Are you stuck in the "sales friend zone" after nursing deals for months? Does "salesy" mean slimy and sleezy or something else altogether?

In this episode, learn more about:

-- The one shift that made Ken more money than any viral lead magnet.
-- What Ken's wife told him one morning that changed his perspective.
-- How "just checking in" emails kill your sales instantly.
-- Why being the "neighborly consultant" means doing this, not playing a character.
-- If you're only focused on volume, you're missing something bigger.

GO DEEPER
-- Follow Ken on LinkedIn
-- Read Ken's weekly briefing

Why does the phrase "high ticket offer" even exist? Is it really something you want for your business or is it just something you were told you needed? How should high-end consultants, founders, and consultants selling five and six-figure deals think about "high ticket?"

In this episode, learn more about:

-- The surprising truth about the origins of "high ticket offers."
-- What you really want when you say you want high ticket deals.
-- How the Henry Ford model of offers does this to your sales.
-- When your "whale" client sinks you to the bottom of the ocean.
-- Why AI's approach to offers looks like content from 2-3 years ago.

GO DEEPER
-- Follow Ken on LinkedIn
-- Read Ken's weekly briefing

What if you're planning your future around a number invented in 1889? Is it really retirement you're after or is it something else? How can you extend your earning potential for years, especially in an age where life expectancy is at an all-time high?

In this episode, learn more about:

-- Why most entrepreneurs are planning for the wrong future.
-- What Ken's barber said after hearing the backstory of retirement.
-- If you could be financially independent, would you really be sitting around doing nothing?
-- The case study that offers you 96% in savings by shifting one number.
-- How Derek replaced his daily wind down routine with something even better.

GO DEEPER
-- Derek's book
-- Ken's favorite brain training tool
-- How to get your best night of sleep

-- Follow Ken on LinkedIn
-- Read Ken's weekly briefing

If you put a LinkedIn post under your pillow, will it get you leads from the Magical Leads Fairy? Why are you trying to be in 27 different places to find more clients vs. taking the time to identify the one place they really hang out? Do you say you want to grow but have no way to consistently start sales conversations?

In this episode, learn more about:

-- What to do when inbound and referrals completely stops.
-- The surprising truth about how consultants and founders think about leads.
-- How algorithm shifts crushed Ken's agency and the system that prevents it.
-- The 20+ percent acceptance rate secret for Ken's client who never did outreach previously.
-- If you're jumping straight to "The Growth Trident" before your "sales spear," here's why you're stuck.

GO DEEPER

-- Follow Ken on LinkedIn
-- Read Ken's weekly briefing