In the latest episode of the Grow Business Podcast, Cory Mosley and Lon Graham break down how Google’s latest AI innovations are reshaping search, content, and customer engagement for small businesses.

Learn what conversational search means for your content strategy, why optimizing your Google Business Profile is critical, and how tools like schema markup and E-E-A-T signals can boost your visibility.

Get practical, future-ready advice to help your business grow in an AI-first world.

Takeaways:

• Shift to conversational, value-driven content

• Boost local SEO with accurate profiles and schema markup

• Use video, FAQs, and customer reviews to build trust

• Optimize for Google’s evolving AI search landscape

Perfect for entrepreneurs and marketers navigating the digital future.

Credits:

• Hosted by: Cory Mosley, Business Growth Strategist
• Co-Hosted by: Lon Graham, Sales Expert
• Produced by: Willie H.

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In this episode of the Grow Business Podcast, hosts Cory Mosley and Lon Graham explore what it really takes to hire sales professionals who fuel business growth. They challenge the idea that raw talent is enough, instead emphasizing the critical role of interpersonal skills and team compatibility.

From common hiring mistakes—like choosing charisma over capability—to strategies like mock sales pitches and personality assessments, Cory and Lon outline a smarter, more structured hiring process. They also introduce the idea of a "try before you buy" model to see candidates in action before making long-term commitments.

To wrap up, they encourage listeners to check out the Position for Growth course, a practical resource designed to tackle common sales hiring pitfalls and help businesses build stronger sales teams.

Main Takeaways:

• Talent isn't enough: Look beyond resumes—strong interpersonal and collaboration skills are just as important.
• Avoid common hiring traps: Charisma doesn’t always equal competence.
• Implement structure: Use tools like personality assessments and mock pitches to evaluate real potential.
• Try-before-you-buy approach: Let candidates prove themselves in real-world scenarios before making final hiring decisions.

• Invest in growth tools: Courses like Position for Growth can provide strategic support in building a high-performing sales team.

Credits:

• Hosted by: Cory Mosley, Business Growth Strategist

• Co-Hosted by: Lon Graham, Sales Expert

• Produced by: Willie H.

Tune in for practical strategies, sharp insights, and a few laughs along the way—all to help you grow smarter, not just bigger.

Disclaimers

In this engaging and insightful episode, hosts Cory Mosley and Lon Graham explore the common trap of over-investing in technology without a clear strategy.

With humor and relatable personal stories—including a memorable mix-up involving hash browns and complicated scheduling systems—they illustrate how technology, when misaligned with business goals, can create more problems than it solves.

The hosts challenge business owners to think critically about every tech decision, encouraging a focus on efficiency, customer experience, and return on investment. They introduce a practical decision-making filter to help entrepreneurs avoid shiny object syndrome and make smarter, more impactful technology choices.

Main Takeaways:

• Tech Isn’t Always the Answer: Not every problem requires a high-tech solution—sometimes simpler is better.

• Avoid “Shiny Object Syndrome”: Just because a tool is new or popular doesn’t mean it’s right for your business.

• Use a 3-Point Filter: Before investing in new tech, ask:
• 1. Does it fix a broken process?
• 2. Does it enhance the customer experience?
• 3. Is it easy to adopt and implement?
• Focus on ROI and Efficiency: Choose tools that improve workflow and positively impact the bottom line.

• Intentional Implementation Matters: Growth-driving tech should align with business goals and be thoughtfully integrated.

Credits:

• Hosted by: Cory Mosley, Business Growth Strategist
• Co-Hosted by: Lon Graham, Sales Expert
• Produced by: Willie H.

Tune in for practical strategies, sharp insights, and a few laughs along the way—all to help you grow smarter, not just bigger.

Disclaimers

Join us on this episode of The Grow Business Podcast as hosts Cory Mosley and Lon Graham explore the powerful role mindset plays in driving business growth. Discover how your own habits might be holding you back—and learn actionable strategies to break through these barriers.

From overcomplicated approval processes to the fear of delegation, we unpack common leadership pitfalls and share insights to help you build a mindset focused on growth and productivity. Tune in and transform the way you tackle business challenges!

Main Takeaways:

• Understand how being the bottleneck can stall your business growth.
• Learn five key ways you might be holding your team back.
• Discover strategies for effective delegation, including setting clear approval guidelines and creating decision-making zones.
• Leverage technology for training and documentation to empower your team.
• Shift your mindset from perfection to standards—reducing micromanagement and improving results.

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• Credits:

  • Hosted by: Cory Mosley, Business Growth Strategist
  • Co-Hosted by: Lon Graham, Voice of Reason
  • Produced by: Willie H.

  
  

  Disclaimers

On this episode of The Business Growth Podcast, hosts Cory Mosley and Lon Graham unpack the mindset behind getting what you want—simply by asking.

From negotiating perks to leading teams with respect and clarity, they share personal stories and practical insights on creating a results-driven culture.

With humor and real-life examples, they explore the power of proactive communication, scheduled check-ins, creative incentives, and treating team members—employees or freelancers—as true partners.

This conversation is a masterclass in leadership, team empowerment, and driving business outcomes through trust and transparency.

Main Takeaways:

• Ask for what you want — the worst you’ll hear is “no,” and the upside can be surprising.
• Focus on outcomes, not hours — a results-driven culture respects performance over clock-watching.
• Respect and empower your team — treat employees and freelancers like partners, not subordinates.
• Scheduled check-ins over micromanagement — create space for autonomy and accountability.
• Celebrate milestones creatively — rewards don’t always have to be financial.
• Clear communication matters — from expectations to task details, clarity avoids confusion and empowers action.

Credits:

• Hosted by: Cory Mosley, Business Growth Strategist
• Co-Hosted by: Lon Graham, Sales Expert
• Produced by: Willie H.

Tune in for practical strategies, sharp insights, and a few laughs along the way—all to help you grow smarter, not just bigger.

Disclaimers

In this episode of The Grow Business Podcast, Cory Mosley and Lon Graham dive into the art and strategy of launching new products or services. With a balance of humor, real-life stories, and expert insights, they explore how businesses can introduce offerings that truly connect with customers.

The hosts emphasize starting with the customer's problem, involving the team without losing decisive leadership, and creating buzz that converts curiosity into sales. From internal excitement to external impact, this episode is a must-listen for business owners looking to launch smarter and grow stronger.

Main Takeaways:

• • Start with the Problem, Not the Product: Ensure your offering solves a real pain point for your audience.
  • Test Before You Leap: Use surveys, soft launches, and customer feedback to validate your concept.
  • Lead with Vision: Seek team input, but remember leadership means making the final call.
  • Create Internal and External Momentum: Align your team and use teaser campaigns and social media to build anticipation.
  • Reward Loyalty: Leverage email lists to offer early access or bonuses to existing customers.
  • Use Social Proof: Testimonials and case studies build credibility and trust during a launch.
  • Focus on Benefits Over Price: Lead with the transformation your product offers.
• • Follow Through: A clear call to action and post-launch nurturing are key to long-term customer relationships.

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  Credits:

  • Hosted by: Cory Mosley, Business Growth Strategist
  • Co-Hosted by: Lon Graham, Sales Expert
  • Produced by: Willie H.

  
  

  🎧 Tune in for practical strategies, sharp insights, and a few laughs along the way—all to help you grow smarter, not just bigger.

  
  

  Disclaimers

In this dynamic episode of The Grow Business Podcast, hosts Cory Mosley and Lon Graham blend lively conversation with powerful business insights to help service-based entrepreneurs build more predictable revenue.

After kicking things off with light-hearted commentary on golf at The Masters and Tiger Woods’ return, the duo dives into real-world strategies to navigate seasonality, improve cash flow, and enhance client engagement.

They explore how packaging services using pre-sales and subscription models can create urgency, increase perceived value, and stabilize income.

Drawing from examples like Starbucks’ pre-loaded cards and virtual training platforms, they show how even small businesses can adopt big-brand tactics.

The hosts also introduce the concept of “done with you” service models, discuss how to archive client data for long-term value, and float ideas for platforms that connect clients with trusted service providers.

Whether you're a solo entrepreneur or managing a growing team, this episode is packed with actionable advice to elevate your business operations.

Main Takeaways:

• Predictable Revenue: Use pre-sales, subscriptions, and scarcity tactics (e.g., limited availability, VIP offers) to drive consistent income.
• Smart Packaging: Position offers to create urgency and higher perceived value with bonuses and tiered service models.
• Cash Flow Strategies: Learn from big brands—like Starbucks’ card system—to manage upfront payments and client loyalty.
• Client Engagement: Consider “done with you” models for hands-on clients and use systems to archive helpful data like home maintenance history.
• Platform Thinking: Explore ideas like an “Angie’s List” for your industry to connect clients with trusted, vetted providers.

Credits:

• Hosted by: Cory Mosley, Business Growth Strategist
• Co-Hosted by: Lon Graham, Sales Expert

• Produced by: Willie H.

Disclaimers

In this dynamic episode of the Grow Business Podcast, Cory Mosley and Lon Graham tackle the challenges of navigating a volatile economy with both strategy and humor—kicking off with a lighthearted story from a wrestling tournament before diving into the serious business of growth in uncertain times.

The episode centers on helping business leaders thrive amidst economic turbulence, tariffs, and shifting consumer behavior. Cory emphasizes the importance of staying informed without becoming overwhelmed, urging listeners to adopt a mindset of preparation over panic.

The conversation explores Cory’s five principles of business growth—mindset, sales, marketing, operations, and people—and how each one must adapt in a price-sensitive and rapidly changing market.

Main Takeaways:

• Value Over Price: Shift from discount-driven selling to value-based conversations that focus on outcomes and ROI.
• Know Your Clients: Engage top customers to understand their pain points and uncover new opportunities.
• Strengthen Cash Flow: Offer prepayment incentives to bolster working capital.
• Resilient Marketing: Communicate stability, test recession-proof offers, and speak directly to customer concerns.
• Flexible Operations: Build buffers into supply chains, cut inefficiencies, and monitor pricing closely.
• Invest in People: Use non-cash incentives to retain talent and maintain morale during uncertainty.

The hosts introduce the idea of a Resilience Scorecard, encouraging businesses to assess their pricing flexibility, revenue sources, team adaptability, and contingency planning. It’s a proactive approach that isn’t just for crisis mode—but a blueprint for long-term growth and stability.

Above all, Cory and Lon remind listeners to filter the noise, stay curious, and lead with clarity—because in uncertain times, clear communication and strong leadership are more powerful than ever.

Credits:

• Hosted by: Cory Mosley, Business Growth Strategist
• Co-Hosted by: Lon Graham, Sales Expert
• Produced by: Willie H.

🎧 Tune in for practical strategies, sharp insights, and a few laughs along the way—all to help you grow smarter, not just bigger.

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