What is Toast's Guestbook, and why isn't it set up on your account? Every Toast restaurant has a guest profile for every diner, whether they know it or not, and most operators have never opened it.

In this episode, Pam breaks down Toast's Guestbook: the guest profile that gets created automatically the moment anyone orders or dines in, loyalty member or not. She covers what's actually inside it, why it's different from your loyalty program, and why 86% of email-driven orders and 83% of SMS-driven orders come from guests who've already dined with you before.

In this episode:

• What's actually inside a Toast Guestbook profile
• The 48% stat that explains why being "remembered" matters most to guests
• How Guestbook is different from your loyalty program
• Why this is a retention tool, not an acquisition tool
• What to check in your own account this week

One practical idea per episode. No fluff.

🔗 Free 30-minute Toast Marketing Audit: tidycal.com/pam-pormentilla-monteith/restaurant-growth-session
🔗 Free Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist
🔗 Blog: greatworkonline.com/blog

Apple Podcasts: podcasts.apple.com/ph/podcast/great-work-for-restaurants/id1468034522
Spotify: open.spotify.com/show/60dgL5Kt6vyzYy0NffWcf8

If you're on Toast POS, the best email marketing tool for your restaurant is probably one you already have. Toast's own data shows one email campaign brings in an average of $2,800 in revenue within 14 days, yet most accounts have never sent a single one.

In this episode, Pam Monteith walks through what's already built into your Toast account (your guest list, your segments, your templates), the one real gap standing in the way, and which guest segment to email first.

Free 30-minute Toast Marketing Audit: tidycal.com/pam-pormentilla-monteith/restaurant-growth-session
Free Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist
Great Work Online: greatworkonline.com
In partnership with Accountific: accountific.co

What does the guest experience actually look like inside a Toast loyalty program?

Most restaurant owners set it up once and never see it from the guest's side again. This week, Pam walks through exactly what your guests experience, from sign-up to redemption, and the one five-minute exercise every operator should try before their next campaign.

Topics Covered

• Why even marketing professionals struggle to find clear answers about the guest-side loyalty experience

• The gap between setting up a loyalty program and actually experiencing it as a guest

• The different ways guests can enroll: checkout, kiosk, online ordering, guest-facing display, digital receipt

• How point earning and full-reward redemption actually work for the guest

• Why enrollment numbers alone don't tell you whether a loyalty program is working

• The five-minute exercise: signing up for your own program as a guest

Links Mentioned

• Free 30-Minute Toast Marketing Audit: tidycal.com/pam-pormentilla-monteith/restaurant-growth-session

• Free Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist