You Were Never Meant to Be Your Own Marketing Department | S2 EP 21
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You did not open a restaurant to become a marketer. Marketing is the one job that never rings, so it waits while every louder job gets done first.
In this episode, Pam Monteith explains why handing marketing to a specialist protects the hours that matter most, and shares four ideas for doing it well: decide what stays yours, hand over a number instead of a task, give access and one short weekly rhythm, and judge the work by your books. Then she turns to why the person running your campaigns needs to read your numbers.
Tonight's one task: draw a line down a page. On the left, what only you can do. On the right, what someone else could.
Book your Free 30-minute Toast Marketing Audit: tidycal.com/pam-pormentilla-monteith/restaurant-growth-session
Grab your Free Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist
Website: greatworkonline.com
Blog: greatworkonline.com/blog
Connect with Pam on LinkedIn: linkedin.com/in/pampormentilla/
Follow Pam on Instagram: https://www.instagram.com/pam_monteith/