In this episode, our host sits down with Abdullah, the founder and CEO of Tater Boost, to uncover the story behind one of the most unexpected food start-up success stories. What started as a small experiment in a home kitchen turned into a fast-growing brand shaking up the snack industry. Abdullah shares the inspiration that sparked the idea for Tater Boost, the challenges of scaling production, and the creative marketing that helped turn mashed potatoes into a viral hit.

* The “aha” moment that inspired the creation of Tater Boost

* Early struggles with product development and funding

* How to turn customer feedback into product gold

* Building a brand identity that connects with modern consumers

* Lessons learned from failures, pivots, and near-misses

Listen Now On: Spotify | Apple Podcasts | Google Podcasts | YouTube Abdullah — Founder & CEO of Tater Boost

🌐 Website: https://taterboost.com/

📸 Instagram: https://www.instagram.com/taterboost/

In this episode of Golden Hour Adventures, the hosts discuss the latest world record in ultra running, the drama surrounding it, and introduce guest Chris Cedar, an experienced ultra runner. They explore training challenges, mental hurdles faced during races, and the importance of family and outdoor adventures. The conversation also touches on the significance of exploring new races, nutrition strategies, and gear choices, culminating in a personal story about Cedar's nickname, Captain Miles. Takeaways Sarah Webster set a new 24-hour world record with 278.6 kilometers. The drama surrounding Camille's withdrawal from the race raises questions about athlete responsibilities. Chris Cedar shares insights on training while working in the construction field. Mental challenges during races can be overcome by focusing on personal motivations. Family involvement in outdoor activities can inspire the next generation of runners. Exploring new races can reignite passion for running and challenge athletes. Nutrition choices are crucial for endurance athletes, with personal preferences varying widely. The cost of participating in ultra races can be significant, making self-supported runs appealing. Chris Cedar's nickname, Captain Miles, reflects his role as a superhero to his children. The importance of community and support in the ultra running world is emphasized. Sound bites "We have a new world record." "I don't want to show them that." "It's a very privileged sport." Chapters 00:00 World Record Drama in Ultra Running 06:45 Introducing Chris Cedar: The Ultra Runner 13:19 Training Challenges and Strategies 17:32 Overcoming Mental Hurdles in Races 19:54 Sharing the Outdoors with Family 21:46 The Quest for New Challenges 25:57 Exploring Different Race Formats 29:43 The Cost of Ultra Running 34:34 Nutrition and Gear Choices 38:55 Personal Stories and Identity

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Keywords

ultramarathon, race directors, Cowboy 200, Pilgrimage race, ultra running, endurance sports, race logistics, volunteer opportunities, running community, race challenges

Summary

In this episode of Golden Hour Adventures, Justin Andreas introduces a new series called 'Beyond the Starting Line,' featuring race directors Chase and Casey Hammond. They discuss the Cowboy 200 race and delve into the unique format of the Pilgrimage race, which includes different divisions and a series of challenging journeys. The conversation covers the logistics of the race, including support for runners, the significance of DNF buckles, and opportunities for volunteers. The episode highlights the innovative aspects of ultra running and the community surrounding it.

Takeaways

The Pilgrimage race features both a crude and uncrewed division. Runners must complete a full journey before moving to the next. The race format includes unique challenges like roulette and isolation. Logistics are crucial for supporting runners during the race. DNF buckles are offered to recognize effort, even in failure. Volunteers play a vital role in the success of races. Participants can earn race credits through multiple sign-ups. The race aims to create a desolate and solitary experience for runners. The Cowboy 200 race is designed to sell out and attract volunteers. The running community is encouraged to support local races.

Sound bites

"We want to sell all these races out." "You can DNF this one." "You earn points towards race credit."

Chapters

00:00 Introduction to Beyond the Starting Line 02:08 Meet the Race Directors: Chase and Casey Hammond 02:53 Exploring the Pilgrimage Race Concept 06:02 Journey Breakdown: Genesis and Roulette 09:10 Isolation and Inversion: The Challenge Intensifies 14:23 Unbound and Augmentation: Freedom in Racing 17:54 Unique Finisher Rewards and DNF Buckles 20:56 Logistics and Support for Runners 25:15 Swag and Registration Details