Build your own agency and break out from the crowd 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

🔗 TAKE ACTION:

Book a call with Plum Partners: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

In this episode, Dan unpacks the real numbers, risks, and blueprint behind starting your own real estate agency, and why most agents get it wrong.

◼️ The 10 reasons agents start their own agency (and which ones actually hold up)

◼️ Why fixed costs and commission splits crush most new owners

◼️ How agency ownership adds 20–30 hours to your week

◼️ The $300K trap every new agency faces in year one

◼️ The Plum Partners model that helps agents earn more, stress less, and grow faster

Timestamps:

00:00:00 Introduction

00:01:36 - Reasons Agents Choose to Start Their Own Agency

00:03:25 - Essential Requirements for Starting Your Own Business

00:10:01 - Challenges of Going Solo in Real Estate

00:12:52 - Administrative Tasks and Responsibilities

00:15:01 - The Importance of Mentorship and Community

00:16:25 - The Financial Reality of Starting Your Own Agency

00:17:10 - Plum Partners

00:21:07 - The Benefits of Partnering with Plum Partners

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

DISCLAIMER

This content is for educational and motivational purposes only. This is not business, financial, or legal advice. Results and success in real estate vary significantly based on individual effort, market conditions, location, and personal circumstances. Past performance and success stories do not guarantee future results. Before making any business decisions or investments, consult with qualified business advisors and professionals in your market. Your success depends on your own effort, dedication, and execution.

Build your own agency and break out from the crowd 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

🔗 TAKE ACTION:

Book a call with Plum Partners: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

In this episode, Dan sits down with Brett Andreasson, twice REIQ Salesperson of the Year and Plum Property’s 2020 winner, to unpack how he scaled his solo operation with just a V.A.

◼️ Why transparency in sales changed the game for Brett

◼️ How the “time sale” method creates fairness for buyers and sellers

◼️ The power of community marketing and building trust locally

◼️ Why working solo can be more profitable than running a big team

◼️ Lifestyle design: Fridays off, 4pm finishes, and still hitting $850K

Timestamps:

00:00:00 Introduction

00:01:24 - Adopting the Time Sale Process

00:02:53 - Understanding the Time Sale Method

00:04:42 - Transparency in Real Estate Offers

00:06:48 - Presenting the Time Sale to Sellers

00:08:48 - The Benefits of Time Sale for Buyers and Sellers

00:10:00 - Marketing Strategies for Community Engagement

00:16:00 - Building Community Connections

00:20:05 - Working Solo vs. Team Structure

00:22:04 - Efficiency in a Solo Business Model

00:24:01 - Setting Boundaries and Work-Life Balance

00:27:54 - Understanding Market Dynamics

00:29:39 - Utilizing E-Marketing for Seller Leads

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

DISCLAIMER

This content is for educational and motivational purposes only. This is not business, financial, or legal advice. Results and success in real estate vary significantly based on individual effort, market conditions, location, and personal circumstances. Past performance and success stories do not guarantee future results. Before making any business decisions or investments, consult with qualified business advisors and professionals in your market. Your success depends on your own effort, dedication, and execution.

Build your own agency and break out from the crowd 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

🔗 TAKE ACTION:

Book a call with Plum Partners: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

87% of agents quit in 5 years. Here's why.

◼️ The 10 silent business killers sabotaging agents from the inside out

◼️ Inconsistency, short-term thinking, and blaming the market

◼️ Skipping the gym, drowning in admin, avoiding social media

◼️ The blueprint to build a million-dollar business that lasts

Timestamps:

00:00:00 Introduction

00:01:00 - Why 87% of Agents Quit in 5 Years

00:01:17 - The 10 Silent Business Killers

00:02:10 - Career Killer #1: Playing the Short Game

00:04:47 - Career Killer #2: Inconsistency

00:06:26 - Career Killer #3: Blaming Everything Else

00:08:00 - Career Killer #4: Taking Calls for Granted

00:09:38 - Career Killer #5: Looking for the Easy Way Out

00:12:05 - Career Killer #6: Going to Bed Late and Skipping the Gym

00:14:28 - Career Killer #7: Worrying About Things You Can't Control

00:20:46 - Career Killer #8: Being Self-Conscious About Posting on Social Media

00:25:00 - Career Killer #9: Drowning in Admin Instead of Prospecting

00:27:36 - Career Killer #10: Thinking Too Small

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

DISCLAIMER

This content is for educational and motivational purposes only. This is not business, financial, or legal advice. Results and success in real estate vary significantly based on individual effort, market conditions, location, and personal circumstances. Past performance and success stories do not guarantee future results. Before making any business decisions or investments, consult with qualified business advisors and professionals in your market. Your success depends on your own effort, dedication, and execution.

In this episode of the Get Keen Podcast, Dan sits down with Jason Song, one of Brisbane’s highest‑performing agents and a top performer across the Ray White network, to reveal the hidden sacrifices and standards behind selling $130M in property. Jason opens up about the near‑collapse of his marriage, the mindset hacks that pulled him out of the victim zone, and the daily awareness practices that keep him growing. He shares how he builds a team culture of loyalty and hard work, the red flags that signal someone isn’t the right fit, and why attitude matters more than hours. From late‑night negotiations and rewarding dedication, to the mental battles agents rarely talk about, this episode is packed with raw lessons on resilience, leadership, and the personal cost of high performance. A must‑listen for agents who want to understand what it really takes to reach the very top of real estate without losing what matters most.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Follow Jason Song:

https://www.facebook.com/jason.song.902604

https://www.linkedin.com/in/jason-song-22a913133/

Timestamps

00:00:00 - Introduction

00:01:15 - Jason's Impressive Sales Achievements

00:03:27 - Sacrifices for Success: Family and Work

00:06:39 - Learning from Real Estate to Improve Relationships

00:08:07 - Tony Robbins' Relationship Advice

00:14:01 - Including Family in the Business

00:16:07 - The Role of Counseling in Real Estate

00:18:01 - Using Physical Actions to Change Mental State

00:22:08 - Choosing Your Hard: Success vs. Failure

00:26:43 - Turning Challenges into Opportunities

00:27:17 - Talent vs. Hard Work

00:30:24 - Rewarding Dedication and Hard Work

00:32:22 - Red Flags in Team Members

00:34:02 - Evaluating Team Members' Fit

00:35:07 - The Importance of Self-Motivation

In this episode of the Get Keen Podcast, Dan breaks down the six conversations that will either make or destroy a real estate career. These are the conversations most agents avoid, the ones that cost them money, listings, confidence, and long‑term growth. From negotiating your commission split, to handling overpriced listings, to firing clients, to leaving the wrong agency, Dan reveals the psychology, scripts, and frameworks behind each one.

This episode is a must‑listen for agents who want to raise their standards, protect their value, and build a long-term career they’re proud of.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

00:00:00 - Introduction

00:01:44 - Conversation 1: Commission Split Negotiation

00:06:01 - Conversation 2: Discussing Overpriced Listings with Sellers

00:12:42 - Conversation 3: Firing a Difficult Client

00:16:02 - Conversation 4: The Decision to Leave Your Agency

00:20:46 - Conversation 5: Delivering Bad News to Buyers

00:25:21 - Conversation 6: Handling Commission Negotiations at Listing Presentations

00:29:30 - Conclusion: Mastering the Six Conversations

In this episode of the Get Keen Podcast, host Dan sits down with Jordan Strudwick, founder of Strud Property, to unpack what it really takes to build a high‑performing real estate business. From selling over 100 homes a year as an agent to leading a team of 70 and generating more than $500 million in sales, Jordan shares the blueprint behind his rapid rise. The conversation dives into the difference between being a great agent and being a great business owner, the importance of clarity and structure, and how leadership, environment, and personal standards drive success. Packed with lessons on scaling, recruiting, and inspiring teams, this episode is a must‑listen for agents who want to grow beyond sales and build an empire.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Follow Jordan Strudwick:

https://www.instagram.com/jordanstrudwick/

https://strudproperty.com.au

https://www.youtube.com/@jordanstrudwickk

Timestamps

00:00:00 - Introduction

00:01:08 – Guest Intro: Jordan Strudwick’s Journey

00:02:12 – Building Strud Property in 4 Years

00:03:51 – The Blueprint: Foundation, Growth, Domination

00:06:40 – Agent vs Business Owner: Key Differences

00:08:08 – Becoming a Master Agent Before Leading Others

00:09:01 – Recruiting Agents Without Cold Calls

00:10:18 – Environment & Standards: $500K GCI Rule

00:12:14 – Young Agents Cracking $1M Early

00:13:33 – Setting Standards for Associates & Teams

00:14:50 – Leadership, Mentorship, and Team Culture

00:15:37 – Motivation Beyond Money: Winning & Clout

00:17:09 – Jordan’s “Why”: Changing the World

00:18:12 – Building an Orphanage in the Philippines

00:20:28 – Mistakes & Lessons: Structure and Leadership

00:22:07 – Leading by Example: Health, Family, Integrity

In this episode of the Get Keen Podcast, host Dan Lee, founder of Plum Property, takes on one of the most controversial topics in real estate, ethics. With public trust in agents at an all‑time low, Dan unpacks why the industry is often viewed as dodgy and highlights the damaging practices of underquoting, dummy bidding, and high‑pressure tactics. He shares practical steps agents can take to protect their license, handle multiple offers fairly, communicate honestly with buyers and sellers, and build a career based on integrity.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

00:00:00 - Introduction

00:02:10 - Ethics in Real Estate

00:03:31 - Ivan Bresic's Perspective

00:05:00 - High-Profile Allegations in the Industry

00:08:53 - The Importance of Integrity

00:09:14 - Following the Rules of Fair Trading

00:11:00 - Managing License Expiry

00:12:57 - Handling Multiple Offers

00:15:39 - Avoiding Underquoting

00:20:00 - Ethical Competition Among Agents

00:23:58 - Avoiding Negative Talk About Competitors

00:25:15 - Maintaining Commission Agreements

00:26:08 - Honesty in Pricing

00:28:38 - Respecting Client Communication Preferences

00:29:21 - Over-Promising vs. Under-Delivering

00:30:37 - Professionalism in Conduct

In this episode of the Get Keen Podcast, host Dan Lee, founder of Plum Property, dives into the world of real estate with a focus on lead generation strategies and the importance of energy in the competitive market. Dan emphasizes that while established agents may dominate in reputation, newcomers can leverage their enthusiasm and innovative approaches to stand out. The episode also discusses the benefits of auction marketing and how to navigate private treaty offers effectively. With insights from high-performing agents and agency owners, this episode is packed with tools and strategies to help listeners grow their real estate careers and achieve success. Tune in to learn how to elevate your business and live your best life!

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Ethan:

https://www.instagram.com/ethan.petrie.raywhite/

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:02:55] Awards at Ray White.

[00:05:28] Sticking to your niche.

[00:10:34] Focus on core market strategy.

[00:11:21] Building trust through human connection.

[00:15:45] Attraction through consistent prospecting.

[00:19:10] Winning and losing in sales.

[00:22:18] Energy in Listing Presentations.

[00:26:01] The unit market resurgence.

[00:30:03] Auction benefits in real estate.

[00:33:49] Auction benefits for selling.