In this episode of the Get Keen Podcast, host Dan Lee, founder of Plum Property, dives into the secrets of success in the competitive real estate market. Recorded live from the Gold Coast at AREC 2025, Dan highlights the importance of hard work and market share for agents aiming to sell high-end properties. He emphasizes that starting with lower-priced homes can build credibility and transaction volume, ultimately attracting vendors of luxury listings. Dan also interviews a leading office owner from Ray White, who shares insights on managing a successful agency while consistently selling over 50 properties annually, with an impressive average sale price of $3.65 million. Tune in for valuable strategies, tools, and inspiration to elevate your real estate career!

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/plum-partners-system-vsl-opt-in

Follow David:

https://www.instagram.com/raywhitegroup

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https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:00:43] Success in real estate career.

[00:05:44] Life-changing moment in New York.

[00:09:47] Responsibility in real estate.

[00:12:21] Successful agents' strengths and weaknesses.

[00:17:10] Career progression in real estate.

[00:19:16] Great selling principle attributes.

[00:25:07] Business ownership mistakes.

[00:28:24] Work-life balance and experiences.

[00:30:55] Increasing average sale price strategies.

[00:33:35] Community of forward thinkers.

In this episode of Get Keen, host dives into the world of real estate with special guest Jordan Bulmer, who represents one of Australia's top performers. Jordan shares valuable insights for newer agents, emphasizing the importance of long-term vision and consistency in building a successful career. He discusses the significance of maintaining humility and keeping ego in check within the competitive real estate industry. Listeners will gain practical advice on how to prioritize simple, effective tasks that drive business growth, along with a glimpse into the mindset of high-achieving real estate professionals. Tune in for inspiration and strategies to elevate your real estate career!

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Jordan:

https://www.instagram.com/jordanbulmer/

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:00:10] Long-term vision in real estate.

[00:05:54] Working with an intense mentor.

[00:12:25] Key differences in real estate.

[00:14:16] Community involvement for new agents.

[00:19:45] Purple Cow marketing strategies.

[00:22:09] Marketing consistency and execution.

[00:25:06] Team collaboration in real estate.

[00:28:28] Ego and financial mistakes.

In this episode of Get Keen, host Dan Lee welcomes David Gray, a prominent figure in the real estate industry and founder of the Lifestyle Group. With an impressive portfolio of 22 offices across Australia, David shares his journey from being part of the Elders Network to establishing his own brand. This episode is packed with valuable insights for business owners and aspiring agents, as David discusses the importance of structure, discipline, and loyalty within a team. He candidly addresses the financial challenges of rapid growth, including the sacrifices he has made along the way. Tune in to learn essential strategies for building a successful real estate agency and how to navigate the complexities of managing multiple offices. Whether you're an agent looking to grow your career or a principal aiming for expansion, this conversation will provide you with the tools and inspiration to thrive in the real estate market.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/plum-partners-system-vsl-opt-in

Follow David:

https://www.instagram.com/davidcgray.com.au/

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:00:33] Growth of real estate offices.

[00:06:34] Leadership team and culture.

[00:07:30] Transparency in leadership communication.

[00:10:29] Humble leaders without titles.

[00:14:10] Extending employee runway and growth.

[00:16:56] Leadership and relationship dynamics.

[00:21:03] Growth challenges and emotional toll.

[00:23:40] Understanding your why in business.

[00:26:55] Unique characteristics of success.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/plum-partners-system-vsl-opt-in

In this episode of the Get Keen Podcast, host Dan Lee welcomes listeners to AREC 2025, highlighting the importance of leveraging opportunities in the real estate industry. He discusses the challenges agents face in a competitive market, emphasizing that success often hinges on having a strong support system, including associates. Dan also explores the potential impact of AI on real estate over the next three years, noting its complexities and challenges. Tune in as he chats with high-performing agents, principals, and agency owners to provide valuable tools, strategies, and insights for growing your real estate career and achieving a fulfilling life for yourself and your family. Don't miss this opportunity to learn from the best in the business!

Follow Tony:

https://www.instagram.com/tony_odoherty/

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:00:38] Importance of leveraging opportunity.

[00:05:39] Influence of mentorship in real estate.

[00:10:28] Team performance and dynamics.

[00:13:32] Sacrifices for success.

[00:14:58] Inner peace versus material success.

[00:19:05] Team growth and sales strategy.

[00:24:28] Pipeline strategy for real estate.

[00:25:36] Meaningful daily calls in sales.

[00:31:14] The future of AI in real estate.

[00:33:32] Relationships are key to success.

In this episode of the Get Keen Podcast, host Dan Lee shares seven game-changing career moves that transformed his journey in real estate over the past 18 years. As the founder of Plum Property and Plum Partners, Dan emphasizes the unique opportunity in real estate where agents can leverage their clients to fund marketing efforts. He aims to provide listeners with practical tools, strategies, and insights to enhance their careers and achieve a fulfilling life. Whether you're just starting or are a seasoned professional, Dan’s experiences and advice are designed to inspire and equip you for success in the real estate industry. Tune in to discover how to implement these life-changing strategies in your own career!

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/plum-partners-system-vsl-opt-in

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:01:14] Game-changing career moves.

[00:06:11] Sales associate impact on income.

[00:08:17] Building an effective business unit.

[00:10:45] Team dynamics in real estate.

[00:14:56] Creating consistency in business.

[00:19:12] Using overseas help for business.

[00:22:57] Starting a real estate business.

[00:26:00] Building a successful real estate business.

[00:30:34] Social media marketing for agents.

[00:33:45] Multiple income streams in business.

In this episode of the Get Keen Podcast, host Dan Lee dives deep into the essential differences between negotiating and compromising in real estate. He emphasizes the importance of prioritizing reputation and integrity over simply closing a deal for the sake of it. Dan shares insights on how providing clients with honest guidance can lead to stronger relationships and more referrals. He highlights the significance of being transparent with vendors about offers, particularly when it comes to maximizing their profits. Tune in for valuable strategies and tips from high-performing agents, principals, and agency owners that can help you elevate your real estate career and achieve a fulfilling work-life balance.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/plum-partners-system-vsl-opt-in

Follow Tristan:

https://www.instagram.com/tristanrowland_teamrowland/

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:02:27] Vendor connection in real estate.

[00:04:22] Client-agent relationship importance.

[00:07:30] Premium agent fee justification.

[00:10:51] Buyer service challenges.

[00:11:42] Buyer-agent relationship dynamics.

[00:15:37] Commission structure in real estate.

[00:19:12] Agent transparency and client trust.

[00:20:46] Agent fee negotiation strategies.

[00:24:17] Negotiating vs. Compromising in Sales.

[00:30:37] Buyer negotiation strategies.

[00:35:08] Successful agent advice.

[00:35:49] Great negotiators in real estate.

In this episode of the Get Keen Podcast, host Dan Lee, founder of Plum Property, dives into a solo segment where he reviews TikTok and Instagram reels related to real estate. The episode kicks off with a discussion on the importance of preparation and practice in the industry, emphasizing the need for a natural flow in communication. Dan shares key insights on achieving success in real estate, highlighting the significance of hard work and competitiveness. He also provides valuable advice on property buying, stressing the necessity of conducting inspections before making any purchases. Tune in as Dan reacts to audience-submitted videos, offering strategies and tips for real estate agents looking to excel in their careers.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/plum-partners-system-vsl-opt-in

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:01:48] Making a million in real estate.

[00:07:08] Due diligence in real estate.

[00:08:27] Social media tips for realtors.

[00:11:30] Ryan Serhan's work ethic.

In this episode of the Get Keen Podcast, Dan Lee sits down with Nyree Ewings—an industry heavyweight with over $120 million in annual sales and more than 20 years in the game. They dive into what it really takes to become a multimillion-dollar agent, why simply living in a house doesn’t make you an expert, and how treating buyers right can open unexpected doors. Nyree shares how she built her career from the ground up, why follow-through and genuine service matter more than quick wins, and how real estate will test your resilience—but also reward consistency. It’s honest, insightful, and full of gold for anyone serious about a long, successful real estate career.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/plum-partners-system-vsl-opt-in

Follow Nyree:

https://www.instagram.com/nyreeewingsproperties/

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:01:58] Meet Nyree Ewings

[00:04:20] Early career competition

[00:07:45] What it really takes

[00:09:55] Foundational habits in your 20s

[00:12:30] Turning buyers into listings

[00:15:10] Helping with no expectation

[00:18:42] Filtering buyers without wasting time

[00:21:00] Respecting the grind