In this episode of the Get Keen Podcast, host Dan Lee, founder of Plum Property, takes on one of the most controversial topics in real estate, ethics. With public trust in agents at an all‑time low, Dan unpacks why the industry is often viewed as dodgy and highlights the damaging practices of underquoting, dummy bidding, and high‑pressure tactics. He shares practical steps agents can take to protect their license, handle multiple offers fairly, communicate honestly with buyers and sellers, and build a career based on integrity.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

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https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

00:00:00 - Introduction

00:02:10 - Ethics in Real Estate

00:03:31 - Ivan Bresic's Perspective

00:05:00 - High-Profile Allegations in the Industry

00:08:53 - The Importance of Integrity

00:09:14 - Following the Rules of Fair Trading

00:11:00 - Managing License Expiry

00:12:57 - Handling Multiple Offers

00:15:39 - Avoiding Underquoting

00:20:00 - Ethical Competition Among Agents

00:23:58 - Avoiding Negative Talk About Competitors

00:25:15 - Maintaining Commission Agreements

00:26:08 - Honesty in Pricing

00:28:38 - Respecting Client Communication Preferences

00:29:21 - Over-Promising vs. Under-Delivering

00:30:37 - Professionalism in Conduct

In this episode of the Get Keen Podcast, host Dan Lee, founder of Plum Property, dives into the world of real estate with a focus on lead generation strategies and the importance of energy in the competitive market. Dan emphasizes that while established agents may dominate in reputation, newcomers can leverage their enthusiasm and innovative approaches to stand out. The episode also discusses the benefits of auction marketing and how to navigate private treaty offers effectively. With insights from high-performing agents and agency owners, this episode is packed with tools and strategies to help listeners grow their real estate careers and achieve success. Tune in to learn how to elevate your business and live your best life!

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Ethan:

https://www.instagram.com/ethan.petrie.raywhite/

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:02:55] Awards at Ray White.

[00:05:28] Sticking to your niche.

[00:10:34] Focus on core market strategy.

[00:11:21] Building trust through human connection.

[00:15:45] Attraction through consistent prospecting.

[00:19:10] Winning and losing in sales.

[00:22:18] Energy in Listing Presentations.

[00:26:01] The unit market resurgence.

[00:30:03] Auction benefits in real estate.

[00:33:49] Auction benefits for selling.

In this episode of the Get Keen Podcast, host Dan Lee dives into the critical topic of property pricing and its impact on successful real estate sales. He emphasizes that every property can attract offers and sell if priced correctly, regardless of its condition or location. Dan shares his expert strategies for helping sellers adjust their expectations and understand the true market value of their homes. Drawing on his extensive experience in the industry, he highlights the importance of educating clients and the nuanced salesmanship required to guide them through the pricing process. Tune in to gain valuable insights that will help you maximize your real estate career and achieve better outcomes for your clients.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:01:14] Pricing properties correctly.

[00:04:36] Sellers overvalue their homes.

[00:09:44] Educating sellers on home pricing.

[00:12:54] Importance of excitement in sales.

[00:15:34] Open home strategy communication.

[00:20:56] Open home results and strategy.

[00:24:50] Pricing strategy for real estate.

[00:27:08] Pricing strategy for real estate.

[00:30:38] Compliment before harsh news.

[00:34:28] Starting a real estate business.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

In this episode, Dan jumps straight into the toughest real estate objections agents hear every day — from commission cuts to DIY sellers to “we’ll wait for the market to improve.” Instead of sourcing questions from socials, he lets ChatGPT generate the top objections and answers each one completely off the cuff. If you’ve ever been stuck in a listing presentation, battling unrealistic expectations, or trying to articulate your value, this episode gives you simple, clear, high-impact ways to respond on the spot.

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:00:37] Why tiny savings won’t win big results

[00:01:19] Using ChatGPT to generate real agent objections

[00:02:21] Objection: “We want to wait for the market to improve.”

[00:03:41] Objection: “We paid less last time.”

[00:05:24] Objection: “We just want to test the market first.”

[00:07:35] Objection: “We want to try selling it ourselves.”

In this episode of the Get Keen Podcast, host Dan Lee welcomes back the esteemed real estate coach Tom Panos for an insightful discussion on maintaining momentum in real estate sales as the year comes to a close. They emphasize the importance of not becoming a "nine-month agent" by taking your foot off the gas during November and December. Instead, agents should focus on setting up business opportunities to ensure a strong start in January and February. Dan and Tom share strategies and insights that can help real estate professionals thrive in their careers, even during the holiday season. Tune in for valuable tips on how to prepare for the upcoming year and keep your business growing.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Tom:

https://www.instagram.com/tom_panos/?hl=en

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:00:47] Real estate training evolution.

[00:05:01] Importance of November for agents.

[00:10:28] Momentum in real estate listings.

[00:13:33] List in 25, launch in 26.

[00:15:34] Buyers' desperation in hot market.

[00:21:24] Personal touch in real estate.

[00:24:28] The impact of alcohol consumption.

[00:27:46] Drinking habits and performance.

[00:33:18] Early vendor sign-up strategies.

[00:35:27] Building your own brand.

In this episode of the Get Keen Podcast, host Dan Lee welcomes back Pat Ivey, a prominent real estate agent from north Brisbane. They discuss the importance of building long-term relationships in the real estate industry and the value of investing in connections today to reap benefits in the future. Pat shares his experiences, including how acts of kindness, like offering unlimited coffee tabs at a local restaurant, can foster community relationships and enhance networking opportunities. The conversation emphasizes the significance of never underestimating anyone’s potential connections and how establishing a strong reputation can lead to referrals and growth in one’s real estate career. Tune in for valuable insights and strategies to elevate your business and personal life.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Pat:

https://www.instagram.com/pativey_/?hl=en

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:03:22] High-hanging fruit in real estate.

[00:05:20] Relationship building in real estate.

[00:08:17] Long-term relationship building strategy.

[00:14:05] Importance of community connections.

[00:16:08] Importance of treating inquiries well.

[00:19:31] Team structure and dynamics.

[00:24:06] Team prospecting and performance metrics.

[00:27:16] Prospecting strategies for associates.

[00:30:11] Hiring criteria for prospectors.

[00:34:29] Hustle and team commitment.

Tired of splitting half your commission and still feeling stuck? This episode of Get Keen dives into the real reasons agents walk away from their agencies, from unfair commission splits and limited growth paths to lack of ownership over their data and creativity. Dan Lee breaks down the turning point when top agents realize their value has outgrown their office, and why building your own business could be the best move you’ll ever make. If you’ve ever wondered whether it’s time to take control of your career, your income, and your brand, this episode is your sign to tune in.

Are you a high-performing agent ready to build your own agency? Submit your application and our team will be in touch to see if we're the right fit: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:01:25] The reality behind unfair commission splits

[00:04:10] When loyalty stops making financial sense

[00:06:35] Recognizing your true value as an agent

[00:09:00] The moment top agents decide to go independent

[00:11:20] Owning your data, brand, and creative freedom

[00:13:45] Building long-term growth vs. chasing short-term comfort

In this episode of Get Keen, Dan Lee sits down with one of Brisbane’s top-performing agents, Alexandra Porter, to uncover what it truly takes to build and sustain a million-dollar real estate career. From her early days cold calling and door knocking seven days a week to now leading a powerhouse team and selling over 80 properties a year, Alexandra shares the discipline, systems, and mindset that helped her rise to the top. She opens up about overcoming burnout, learning to delegate, balancing family life, and finding her rhythm as both a high performer and a mum. Expect honest insights, real stories from the trenches, and practical advice for agents who want to go from good to unstoppable.

Are you a high-performing agent ready to build your own agency? Submit your application and our team will be in touch to see if we're the right fit: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Alexandra:

https://www.instagram.com/alexandraporterproperty/

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:02:10] Alexandra’s early days in real estate

[00:05:45] Building momentum through discipline and consistency

[00:09:18] Overcoming burnout and finding balance

[00:12:56] The power of delegation and teamwork

[00:16:40] Navigating motherhood and a high-performance career

[00:20:12] Alexandra’s daily habits and mindset for success

[00:24:05] Lessons learned from years at the top