Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

In this episode of the Get Keen Podcast, Dan sits down with AJ Milner, founder of AJ Milner Real Estate, to unpack how he built a business generating approximately $2 million in GCI in just five years. From starting real estate with no sales background to launching his own brand after only three years, AJ shares the strategies, habits, and mindset that helped him fast-track his success.

◼️ How AJ transitioned from tradie life into real estate and achieved rapid success

◼️ The prospecting strategy that helped him win listings in his first year

◼️ The three lead sources driving his business growth today

◼️ How social media and consistency helped him build a strong local presence

◼️ What he learned from launching his own agency and leading a high-performing team

Timestamps:

00:00:00 - Introduction

00:01:26 - From tradie to real estate agent during COVID

00:04:35 - Winning listings in year one with absentee owners

00:08:18 - Why the strategy still works in today’s market

00:11:37 - The ‘5 Gives, 1 Ask’ prospecting framework

00:12:35 - Lead generation strategies for growing a team

00:13:58 - Building market presence through social media

00:16:14 - The importance of consistency and visibility

00:17:50 - Advice for agents entering competitive markets

00:19:49 - Three qualities behind AJ’s success

00:20:07 - Sponsor message

00:20:36 - Early mornings, simplicity and work ethic

00:22:48 - Being relatable and adding value to clients

00:23:50 - Launching AJ Milner Real Estate

00:25:19 - Overcoming the fear of starting your own agency

00:27:26 - The rewards and challenges of business ownership

00:28:53 - Staying mentally strong in changing markets

00:30:22 - Finding opportunity during tougher conditions

00:33:01 - Leadership lessons from building a team

00:34:34 - Accountability, growth and managing overheads

00:35:31 - Reinvesting in marketing and staying relevant

Follow Daniel Lee:

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Follow AJ Milner:

https://www.instagram.com/ajmilnerrealestate/

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

In this new episode, Dan breaks down the five decisions that cost him over $1M in real estate, sharing the lived lessons that shaped his growth after 19 years in the industry and three businesses generating nearly $20M a year.

◼️ How reactive mornings quietly limited clarity and performance

◼️ The real cost of comfort, broken promises and stalled growth

◼️ Why doing everything yourself caps output and creates bottlenecks

◼️ How spending too little on visibility shrinks your pipeline

◼️The hidden price of staying where you’ve outgrown the mission

Timestamps:

00:00:00 - Introduction

00:01:02 - Decision 1: Not Waking Up Early

00:08:04 - Decision 2: Staying at the Wrong Agency

00:14:04 - Decision 3: Not Building a Real Team

00:27:54 - Decision 4: Underinvesting in Marketing

00:34:21 - Decision 5: Drinking and Partying Too Much

00:39:16 - Summary: Lessons Learned

00:41:01 - Conclusion: Avoiding Discomfort for Long-Term Freedom

Follow Daniel Lee:

https://www.instagram.com/dan_lee_plum

https://www.linkedin.com/in/daniel-lee-plum/

https://www.facebook.com/danleeproperty

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https://x.com/Dan_lee_plum

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

In this new episode, Dan explains why 2027 could be the best window to launch your own agency, and the 10 key steps agents should start preparing now. He breaks down the differences between franchise, independent, and Plum Partners models, showing the real costs, benefits, and control each path offers.

You’ll hear:

◼️ Licensing requirements and compliance setup

◼️ Start‑up costs for franchise vs independent vs Plum Partners

◼️ Company structure and trust accounts

◼️ Branding, premises, and staffing decisions that set you up for success

Timestamps:

00:00:00 - Introduction

00:00:21 - Starting during the shift

00:00:27 - 10 things agents must prepare

00:01:01 - Licensing requirements

00:02:06 - Franchise vs independent start-up costs

00:03:00 - Company structure with accountant

00:04:04 - Bank accounts and trust accounts

00:04:32 - Branding and creation phase

00:05:42 - Finding premises

00:07:30 - Plum Partners support

00:07:59 - Deciding who to hire

00:09:09 - Subscriptions and suppliers

00:10:17 - Marketing plan for first 90 days

00:10:51 - Securing listings before launch

00:11:30 - Summary of 10 steps

00:11:41 - No right or wrong path

Follow Daniel Lee:

https://www.instagram.com/dan_lee_plum

https://www.linkedin.com/in/daniel-lee-plum/

https://www.facebook.com/danleeproperty

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https://x.com/Dan_lee_plum

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

In this episode, Dan breaks down exactly where the money goes, why so many high‑GCI agents stay cash‑poor, and how lifestyle creep, ego spending, tax, team costs, and “looking successful” quietly drain your profit.

You’ll hear:

◼️ The real math behind a $30K commission

◼️ Why a $2M GCI agent may only keep 14–25 cents per dollar

◼️ How luxury spending becomes a silent business expense

◼️ The danger of ego, comparison, and “status purchases”

◼️ Why 40% of agents still don’t own property

◼️ The capital allocation habits that actually build wealth

Timestamps:

00:00:00 - Introduction

00:01:30 - GCI isn't wealth

00:06:36 - GCI vs actual income breakdown

00:08:21 - Spending to maintain status

00:12:09 - Ego’s impact on financial decisions

00:18:48 - Party culture and success perception

00:19:19 - Cocaine’s impact on real estate

00:25:50 - Capital allocation for agents

00:26:56 - Financial structure for wealth

00:30:59 - Teaching agents financial responsibility

00:34:55 - Private finances vs public performance

Follow Daniel Lee:

https://www.instagram.com/dan_lee_plum

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https://www.facebook.com/danleeproperty

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https://x.com/Dan_lee_plum

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

In this episode, Dan breaks down the eight mistakes that quietly derail most real estate businesses, based on helping more than 60 agencies launch and grow.

◼️ The partnership traps that destroy businesses

◼️ Why stepping off the tools too early kills momentum

◼️ The spending habits that quietly drain cash flow

Timestamps:

00:00:00 - Introduction

00:01:04 - Mistake 1

00:05:07 - Mistake 2

00:07:49 - Mistake 3

00:09:42 - Mistake 4

00:14:00 - Mistake 5

00:19:34 - Mistake 6

00:21:55 - Mistake 7

00:24:08 - Mistake 8

00:26:24 - Full Summary of All 8 Mistakes

Follow Daniel Lee:

https://www.instagram.com/dan_lee_plum

https://www.linkedin.com/in/daniel-lee-plum/

https://www.facebook.com/danleeproperty

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https://x.com/Dan_lee_plum

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

In this new episode, Dan sits down with Tristan Rowland to unpack what’s really happening in today’s market. Buyers are still there, vendors still need guidance, and the agents struggling right now are the ones who lost their match fitness during six straight years of a hot market.

You’ll hear:

◼️ Why the market isn’t as bad as agents claim

◼️ How buyers are quietly paying back rude agents

◼️ The danger of carrying blame into vendor meetings

◼️ How to handle overpriced vendors with clarity

◼️ The strategy behind tripling your stock in a slow market

Timestamps:

00:00:00 - Introduction

00:01:44 - Lost Agents and Vendor Guidance

00:02:26 - Biggest Mistakes by Experienced Agents

00:02:57 - Lessons from the GFC

00:04:09 - Importance of Volume and Exposure

00:05:01 - Correcting Agent Behavior

00:06:04 - Handling Vendor Meetings

00:07:16 - Match Fitness and Basics

00:08:51 - Strategies for Increasing Stock

00:10:21 - Setting Standards with Vendors

00:12:01 - Building a 3x Pipeline

00:13:43 - Positivity and Hard Work

00:15:04 - Working Harder Than Others

00:17:02 - Owning Your Real Estate Business

00:17:23 - Handling Overpriced Listings

00:20:50 - Importance of Competition

00:22:58 - Walking Away from Listings

00:24:46 - Distressed Vendors

00:26:08 - Off-Market Listings

00:27:51 - Qualifying Buyers

00:30:45 - Handling Buyer Hesitation

Follow Daniel Lee:

https://www.instagram.com/dan_lee_plum

https://www.linkedin.com/in/daniel-lee-plum/

https://www.facebook.com/danleeproperty

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https://x.com/Dan_lee_plum

Follow

https://www.instagram.com/tristanrowland_teamrowland/

https://www.facebook.com/BNEAgent/

Get in touch: https://teamrowland.au/contact-us-1

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

In this new episode, Dan breaks down how Labor’s tax changes are reshaping Australian property and what agents need to act on now.

You’ll hear:

◼️ Negative gearing restrictions

◼️ Flat 30% CGT and shrinking after‑tax returns

◼️ SMSF borrowing ban and its impact on everyday investors

◼️ The investor sell‑down window

◼️ How to win in a quieter, more skilled market

Timestamps:

00:00:00 - Introduction

00:04:02 - New 30% CGT rules

00:06:59 - SMSF borrowing ban explained

00:11:29 - Investor sell‑down window

00:13:45 - Buyer opportunities in a quieter market

00:17:28 - Order‑taker agents fading out

00:19:30 - 12‑week prospecting strategy

00:26:38 - Handling rejection and owner psychology

00:28:01 - Shifting from complaining to action

00:29:32 - Decision points and market opportunities

Follow Daniel Lee:

https://www.instagram.com/dan_lee_plum

https://www.linkedin.com/in/daniel-lee-plum/

https://www.facebook.com/danleeproperty

https://www.tiktok.com/@dan_lee_plum

https://x.com/Dan_lee_plum

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

In this episode, Dan breaks down the 10 biggest lessons he took away from AREC 2026, after sitting in a room with some of the best agents and speakers in the industry.

From mindset to work ethic, health, consistency, scaling, patience and genuine care, this episode dives into the patterns that separate good agents from truly great ones.

Timestamps:

00:00:00 - Introduction

00:01:00 Lesson 1

00:02:00 Gratitude, Mindset and Opportunity

00:03:00 Lesson 2

00:04:00 Energy, Confidence and Routine

00:05:00 Lesson 3

00:06:00 Hard Years Foundation

00:07:00 Lesson 4

00:08:00 Prospecting Discipline

00:09:00 Protecting Prospecting Time

00:10:00 Lesson 5

00:11:00 Backing Care with Action

00:12:00 Long‑Term Reputation

00:13:00 Caring for Sellers and Team

00:14:00 Actions Over Words

00:15:00 Lesson 6

00:16:00 Delegation and Evolution

00:17:00 Quarterly Role Review

00:18:00 Lesson 7

00:19:00 Marketing and Team Investment

00:20:00 Lesson 8

00:21:00 Long‑Term Payoff

00:22:00 Patience in Team Building

00:23:00 Lesson 9

00:24:00 Resetting Quickly

00:25:00 Avoiding Work Ethic Slumps

00:26:00 Lesson 10

00:27:00 Episode Wrap‑Up

Follow Daniel Lee:

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https://www.facebook.com/danleeproperty

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