In this episode of Get Keen, Dan Lee sits down with one of Brisbane’s top-performing agents, Alexandra Porter, to uncover what it truly takes to build and sustain a million-dollar real estate career. From her early days cold calling and door knocking seven days a week to now leading a powerhouse team and selling over 80 properties a year, Alexandra shares the discipline, systems, and mindset that helped her rise to the top. She opens up about overcoming burnout, learning to delegate, balancing family life, and finding her rhythm as both a high performer and a mum. Expect honest insights, real stories from the trenches, and practical advice for agents who want to go from good to unstoppable.

Are you a high-performing agent ready to build your own agency? Submit your application and our team will be in touch to see if we're the right fit: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Alexandra:

https://www.instagram.com/alexandraporterproperty/

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:02:10] Alexandra’s early days in real estate

[00:05:45] Building momentum through discipline and consistency

[00:09:18] Overcoming burnout and finding balance

[00:12:56] The power of delegation and teamwork

[00:16:40] Navigating motherhood and a high-performance career

[00:20:12] Alexandra’s daily habits and mindset for success

[00:24:05] Lessons learned from years at the top

In this episode of the Get Keen Podcast, host Dan Lee, founder of Plum Property, discusses the importance of standing for something in your real estate career. He emphasizes that agents should start hiring support before they feel it's necessary, treating every team member like a rock star. Dan highlights the value of respect, courtesy, and high-level service in building a successful business model. Tune in as he shares insights from high-performing agents and agency owners to equip you with the tools and strategies to elevate your real estate career and enhance your personal life.

Are you a high-performing agent ready to build your own agency? Submit your application and our team will be in touch to see if we're the right fit: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:03:02] Accidental real estate agent.

[00:04:30] Year from hell in real estate.

[00:10:48] Scaling up real estate teams.

[00:11:34] Admin support for salespeople.

[00:16:45] Rockstar principles of customer service.

[00:20:27] Brand and auction success.

[00:24:14] Brand identity in real estate.

[00:27:10] Community involvement in real estate.

[00:30:14] Ongoing marketing strategies in real estate.

[00:33:08] Starting your own real estate business.

In this episode of the Get Keen Podcast, host Dan Lee, founder of Plum Property, shares valuable insights on personal branding in the real estate industry. With over 15 years of experience as an agent, Dan discusses the importance of developing a strong personal brand to attract more listings and grow your business. He emphasizes the need for creativity in video marketing, highlighting the key elements to focus on when creating property videos. Tune in to learn effective tips and strategies that can help agents enhance their personal brand and achieve greater success in their real estate careers.

Are you a high-performing agent ready to build your own agency? Submit your application and our team will be in touch to see if we're the right fit: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:01:16] Personal branding in real estate.

[00:03:46] Property videos for real estate.

[00:07:47] Advertising strategies for real estate.

[00:11:12] One-to-one ad spending ratio.

[00:15:52] Community-based content strategies.

[00:19:15] Community involvement in marketing.

[00:22:57] Video engagement strategies.

[00:25:50] Creative property video ideas.

[00:30:45] Batch your content for consistency.

In this episode of the Get Keen Podcast, host Dan Lee dives into the various lead generation methods available to real estate agents, rating each on a scale of 1 to 10 based on effectiveness. He discusses the common aversions to cold calling and the challenges faced by agents in utilizing platforms like Local Agent Finder and Open Agent. Dan emphasizes the importance of personal connections over impersonal methods like SMS, arguing that true relationship-building is essential for success in real estate. Tune in for insights and strategies that can help you grow your real estate business and achieve a balanced life.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:01:25] Cold calling effectiveness in real estate.

[00:05:51] Building relationships through cold calling.

[00:09:44] Outsourcing cold calling effectiveness.

[00:13:43] Letterbox drops effectiveness.

[00:16:55] Letterbox drops for prospecting.

[00:19:32] Past client nurturing strategies.

[00:25:05] SMS marketing effectiveness.

[00:28:31] Third-party lead sources.

[00:32:04] Referrals in business success.

In this episode of the Get Keen Podcast, host Dan Lee, founder of Plum Property, shares invaluable insights for aspiring real estate agency owners. He emphasizes the importance of careful time management and the commitment required to be competitive in the industry, noting that high performers often work 50 to 60 hours a week. Dan discusses the common pitfalls of new agents who rush into starting their own business after only a short time in the field, suggesting that this approach can be detrimental. He provides a detailed overview of the costs associated with launching a real estate agency and offers practical advice for agents who are considering this significant step in their careers. Tune in for expert strategies and tools to help you grow your business and achieve a fulfilling work-life balance.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:01:35] Starting your own agency.

[00:05:07] High-performing agent requirements.

[00:09:44] Trust account auditing costs.

[00:11:41] Setting up real estate portals.

[00:15:16] Building a support team.

[00:20:09] Business startup costs overview.

[00:23:43] The struggles of entrepreneurship.

[00:27:57] Launching your own business.

[00:02:15] The power of social media.

In this episode of the Get Keen Podcast, host Dan Lee welcomes a distinguished guest, a business owner of a Ray White franchise at Mount Gravatt, who brings 20 years of experience in the real estate industry. With his agency selling over 250 properties annually and personally closing around 60 deals at an average price of $1.1 million, he ranks in the top 3% of agencies nationwide. The discussion delves into the importance of auctions in real estate, emphasizing that success lies in the process rather than price. The guest shares valuable insights on why transparent competition through auctions can yield better outcomes than private trading, challenging common misconceptions in the industry. Tune in to gain practical strategies and wisdom to elevate your real estate career!

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Grant:

https://www.instagram.com/raywhitegroup

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:00:10] Auction process versus private trading.

[00:06:31] Business leadership transition.

[00:10:42-00:11:15] Business growth and team rebuilding.

[00:12:11] Recruitment strategies for growth.

[00:17:06] Handling competition among agents.

[00:20:31] Auctioning properties benefits.

[00:24:16] Auction strategies and buyer engagement.

[00:27:03] Auction dynamics and buyer perceptions.

[00:29:44] Detachment in auction processes.

[00:34:52] Best auction sale prices.

[00:35:46] Building your own real estate brand.

In this episode of the Get Keen Podcast, host Dan Lee discusses the challenges and opportunities that come with making a change in the real estate industry. He addresses common misconceptions, such as taking an extended holiday before starting a new business and waiting for the "right time" to make a move. Dan emphasizes that the brand under which one operates is secondary to the individual agent's personal brand and relationships. Drawing from his experience as the founder of Plum Property and Plum Partners, he shares insights for agents considering a transition, highlighting the importance of integrity and authenticity in their approach. Tune in to gain valuable strategies and motivation to navigate change in your real estate career.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:01:15] Change in real estate.

[00:06:34] Imposter syndrome and personal growth.

[00:08:56] Imposter syndrome in business ownership.

[00:12:39] Support from clients after change.

[00:15:39] The importance of client relationships.

[00:19:24] Client relationships and agency transitions.

[00:23:29] Leaving for better business opportunities.

[00:28:49] Leadership in real estate business.

[00:30:43] Business growth challenges in real estate.

[00:35:38] Launching a Real Estate Business.

[00:15:30] Mindfulness in daily routines.

In this episode of the Get Keen Podcast, host Dan Lee welcomes high-performing agent Alex Jordan to break down the scripts and dialogues that lead to real estate success. Together, they delve into how the right words can make or break a deal, from listing presentations to overcoming objections. Alex shares his proven dialogue strategies for engaging clients, handling competitive situations, and ultimately securing the listing.

If you’re looking to refine your approach and master the language of real estate, this episode is packed with invaluable insights and practical scripts that you can apply immediately.

Want the scripts and dialogues from the man himself? Get Your Free Copy here: https://quiver-cadet-796.notion.site/Win-the-Listing-With-Honesty-Alex-Jordan-s-Objection-Playbook-26150d793f318011ae7fc27ba3a7a756?pvs=73

Follow Alex:

https://www.instagram.com/alexjordan.mcgrath/?hl=en

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:01:37] Real estate agent success tips.

[00:05:19] Listing presentations and agent competition.

[00:10:03] Overquoting in real estate.

[00:12:48] Price strategy in real estate.

[00:15:28] Off-market sales compromise price.

[00:17:09] Marketing investment impact on sales.

[00:20:54] Neighbors knowing about the sale.

[00:23:12] Importance of agent selection.

[00:27:02] Balancing relationships and business decisions.

[00:30:35] Buyer pricing strategies in real estate.

[00:32:15] Visualization in real estate.

[00:35:47] Seller's counteroffer strategy.

[00:39:51] Price-focused vs. time-focused decisions.

[00:42:49] Price reductions in a slowing market.

[00:46:35] Adjusting price strategy in real estate.