In this episode of the Get Keen Podcast, host Dan Lee, founder of Plum Property, dives into the secrets of success in the competitive real estate market. Recorded live from the Gold Coast at AREC 2025, Dan highlights the importance of hard work and market share for agents aiming to sell high-end properties. He emphasizes that starting with lower-priced homes can build credibility and transaction volume, ultimately attracting vendors of luxury listings. Dan also interviews a leading office owner from Ray White, who shares insights on managing a successful agency while consistently selling over 50 properties annually, with an impressive average sale price of $3.65 million. Tune in for valuable strategies, tools, and inspiration to elevate your real estate career!

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/plum-partners-system-vsl-opt-in

Follow David:

https://www.instagram.com/raywhitegroup

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:00:43] Success in real estate career.

[00:05:44] Life-changing moment in New York.

[00:09:47] Responsibility in real estate.

[00:12:21] Successful agents' strengths and weaknesses.

[00:17:10] Career progression in real estate.

[00:19:16] Great selling principle attributes.

[00:25:07] Business ownership mistakes.

[00:28:24] Work-life balance and experiences.

[00:30:55] Increasing average sale price strategies.

[00:33:35] Community of forward thinkers.

In this episode of Get Keen, host dives into the world of real estate with special guest Jordan Bulmer, who represents one of Australia's top performers. Jordan shares valuable insights for newer agents, emphasizing the importance of long-term vision and consistency in building a successful career. He discusses the significance of maintaining humility and keeping ego in check within the competitive real estate industry. Listeners will gain practical advice on how to prioritize simple, effective tasks that drive business growth, along with a glimpse into the mindset of high-achieving real estate professionals. Tune in for inspiration and strategies to elevate your real estate career!

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Jordan:

https://www.instagram.com/jordanbulmer/

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:00:10] Long-term vision in real estate.

[00:05:54] Working with an intense mentor.

[00:12:25] Key differences in real estate.

[00:14:16] Community involvement for new agents.

[00:19:45] Purple Cow marketing strategies.

[00:22:09] Marketing consistency and execution.

[00:25:06] Team collaboration in real estate.

[00:28:28] Ego and financial mistakes.

In this episode of Get Keen, host Dan Lee welcomes David Gray, a prominent figure in the real estate industry and founder of the Lifestyle Group. With an impressive portfolio of 22 offices across Australia, David shares his journey from being part of the Elders Network to establishing his own brand. This episode is packed with valuable insights for business owners and aspiring agents, as David discusses the importance of structure, discipline, and loyalty within a team. He candidly addresses the financial challenges of rapid growth, including the sacrifices he has made along the way. Tune in to learn essential strategies for building a successful real estate agency and how to navigate the complexities of managing multiple offices. Whether you're an agent looking to grow your career or a principal aiming for expansion, this conversation will provide you with the tools and inspiration to thrive in the real estate market.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/plum-partners-system-vsl-opt-in

Follow David:

https://www.instagram.com/davidcgray.com.au/

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:00:33] Growth of real estate offices.

[00:06:34] Leadership team and culture.

[00:07:30] Transparency in leadership communication.

[00:10:29] Humble leaders without titles.

[00:14:10] Extending employee runway and growth.

[00:16:56] Leadership and relationship dynamics.

[00:21:03] Growth challenges and emotional toll.

[00:23:40] Understanding your why in business.

[00:26:55] Unique characteristics of success.