In this episode of Get Keen, Dan Lee sits down with one of Brisbane’s top-performing agents, Alexandra Porter, to uncover what it truly takes to build and sustain a million-dollar real estate career. From her early days cold calling and door knocking seven days a week to now leading a powerhouse team and selling over 80 properties a year, Alexandra shares the discipline, systems, and mindset that helped her rise to the top. She opens up about overcoming burnout, learning to delegate, balancing family life, and finding her rhythm as both a high performer and a mum. Expect honest insights, real stories from the trenches, and practical advice for agents who want to go from good to unstoppable.

Are you a high-performing agent ready to build your own agency? Submit your application and our team will be in touch to see if we're the right fit: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Alexandra:

https://www.instagram.com/alexandraporterproperty/

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:02:10] Alexandra’s early days in real estate

[00:05:45] Building momentum through discipline and consistency

[00:09:18] Overcoming burnout and finding balance

[00:12:56] The power of delegation and teamwork

[00:16:40] Navigating motherhood and a high-performance career

[00:20:12] Alexandra’s daily habits and mindset for success

[00:24:05] Lessons learned from years at the top

In this episode of the Get Keen Podcast, host Dan Lee, founder of Plum Property, discusses the importance of standing for something in your real estate career. He emphasizes that agents should start hiring support before they feel it's necessary, treating every team member like a rock star. Dan highlights the value of respect, courtesy, and high-level service in building a successful business model. Tune in as he shares insights from high-performing agents and agency owners to equip you with the tools and strategies to elevate your real estate career and enhance your personal life.

Are you a high-performing agent ready to build your own agency? Submit your application and our team will be in touch to see if we're the right fit: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:03:02] Accidental real estate agent.

[00:04:30] Year from hell in real estate.

[00:10:48] Scaling up real estate teams.

[00:11:34] Admin support for salespeople.

[00:16:45] Rockstar principles of customer service.

[00:20:27] Brand and auction success.

[00:24:14] Brand identity in real estate.

[00:27:10] Community involvement in real estate.

[00:30:14] Ongoing marketing strategies in real estate.

[00:33:08] Starting your own real estate business.

In this episode of the Get Keen Podcast, host Dan Lee, founder of Plum Property, shares valuable insights on personal branding in the real estate industry. With over 15 years of experience as an agent, Dan discusses the importance of developing a strong personal brand to attract more listings and grow your business. He emphasizes the need for creativity in video marketing, highlighting the key elements to focus on when creating property videos. Tune in to learn effective tips and strategies that can help agents enhance their personal brand and achieve greater success in their real estate careers.

Are you a high-performing agent ready to build your own agency? Submit your application and our team will be in touch to see if we're the right fit: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:01:16] Personal branding in real estate.

[00:03:46] Property videos for real estate.

[00:07:47] Advertising strategies for real estate.

[00:11:12] One-to-one ad spending ratio.

[00:15:52] Community-based content strategies.

[00:19:15] Community involvement in marketing.

[00:22:57] Video engagement strategies.

[00:25:50] Creative property video ideas.

[00:30:45] Batch your content for consistency.