In this episode of the Get Keen Podcast, host Dan Lee, founder of Plum Property, takes on one of the most controversial topics in real estate, ethics. With public trust in agents at an all‑time low, Dan unpacks why the industry is often viewed as dodgy and highlights the damaging practices of underquoting, dummy bidding, and high‑pressure tactics. He shares practical steps agents can take to protect their license, handle multiple offers fairly, communicate honestly with buyers and sellers, and build a career based on integrity.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

00:00:00 - Introduction

00:02:10 - Ethics in Real Estate

00:03:31 - Ivan Bresic's Perspective

00:05:00 - High-Profile Allegations in the Industry

00:08:53 - The Importance of Integrity

00:09:14 - Following the Rules of Fair Trading

00:11:00 - Managing License Expiry

00:12:57 - Handling Multiple Offers

00:15:39 - Avoiding Underquoting

00:20:00 - Ethical Competition Among Agents

00:23:58 - Avoiding Negative Talk About Competitors

00:25:15 - Maintaining Commission Agreements

00:26:08 - Honesty in Pricing

00:28:38 - Respecting Client Communication Preferences

00:29:21 - Over-Promising vs. Under-Delivering

00:30:37 - Professionalism in Conduct

In this episode of the Get Keen Podcast, host Dan Lee, founder of Plum Property, dives into the world of real estate with a focus on lead generation strategies and the importance of energy in the competitive market. Dan emphasizes that while established agents may dominate in reputation, newcomers can leverage their enthusiasm and innovative approaches to stand out. The episode also discusses the benefits of auction marketing and how to navigate private treaty offers effectively. With insights from high-performing agents and agency owners, this episode is packed with tools and strategies to help listeners grow their real estate careers and achieve success. Tune in to learn how to elevate your business and live your best life!

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Ethan:

https://www.instagram.com/ethan.petrie.raywhite/

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:02:55] Awards at Ray White.

[00:05:28] Sticking to your niche.

[00:10:34] Focus on core market strategy.

[00:11:21] Building trust through human connection.

[00:15:45] Attraction through consistent prospecting.

[00:19:10] Winning and losing in sales.

[00:22:18] Energy in Listing Presentations.

[00:26:01] The unit market resurgence.

[00:30:03] Auction benefits in real estate.

[00:33:49] Auction benefits for selling.

In this episode of the Get Keen Podcast, host Dan Lee dives into the critical topic of property pricing and its impact on successful real estate sales. He emphasizes that every property can attract offers and sell if priced correctly, regardless of its condition or location. Dan shares his expert strategies for helping sellers adjust their expectations and understand the true market value of their homes. Drawing on his extensive experience in the industry, he highlights the importance of educating clients and the nuanced salesmanship required to guide them through the pricing process. Tune in to gain valuable insights that will help you maximize your real estate career and achieve better outcomes for your clients.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:01:14] Pricing properties correctly.

[00:04:36] Sellers overvalue their homes.

[00:09:44] Educating sellers on home pricing.

[00:12:54] Importance of excitement in sales.

[00:15:34] Open home strategy communication.

[00:20:56] Open home results and strategy.

[00:24:50] Pricing strategy for real estate.

[00:27:08] Pricing strategy for real estate.

[00:30:38] Compliment before harsh news.

[00:34:28] Starting a real estate business.