Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

In this new episode, Dan breaks down the five decisions that cost him over $1M in real estate, sharing the lived lessons that shaped his growth after 19 years in the industry and three businesses generating nearly $20M a year.

◼️ How reactive mornings quietly limited clarity and performance

◼️ The real cost of comfort, broken promises and stalled growth

◼️ Why doing everything yourself caps output and creates bottlenecks

◼️ How spending too little on visibility shrinks your pipeline

◼️The hidden price of staying where you’ve outgrown the mission

Timestamps:

00:00:00 - Introduction

00:01:02 - Decision 1: Not Waking Up Early

00:08:04 - Decision 2: Staying at the Wrong Agency

00:14:04 - Decision 3: Not Building a Real Team

00:27:54 - Decision 4: Underinvesting in Marketing

00:34:21 - Decision 5: Drinking and Partying Too Much

00:39:16 - Summary: Lessons Learned

00:41:01 - Conclusion: Avoiding Discomfort for Long-Term Freedom

Follow Daniel Lee:

https://www.instagram.com/dan_lee_plum

https://www.linkedin.com/in/daniel-lee-plum/

https://www.facebook.com/danleeproperty

https://www.tiktok.com/@dan_lee_plum

https://x.com/Dan_lee_plum

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

In this new episode, Dan explains why 2027 could be the best window to launch your own agency, and the 10 key steps agents should start preparing now. He breaks down the differences between franchise, independent, and Plum Partners models, showing the real costs, benefits, and control each path offers.

You’ll hear:

◼️ Licensing requirements and compliance setup

◼️ Start‑up costs for franchise vs independent vs Plum Partners

◼️ Company structure and trust accounts

◼️ Branding, premises, and staffing decisions that set you up for success

Timestamps:

00:00:00 - Introduction

00:00:21 - Starting during the shift

00:00:27 - 10 things agents must prepare

00:01:01 - Licensing requirements

00:02:06 - Franchise vs independent start-up costs

00:03:00 - Company structure with accountant

00:04:04 - Bank accounts and trust accounts

00:04:32 - Branding and creation phase

00:05:42 - Finding premises

00:07:30 - Plum Partners support

00:07:59 - Deciding who to hire

00:09:09 - Subscriptions and suppliers

00:10:17 - Marketing plan for first 90 days

00:10:51 - Securing listings before launch

00:11:30 - Summary of 10 steps

00:11:41 - No right or wrong path

Follow Daniel Lee:

https://www.instagram.com/dan_lee_plum

https://www.linkedin.com/in/daniel-lee-plum/

https://www.facebook.com/danleeproperty

https://www.tiktok.com/@dan_lee_plum

https://x.com/Dan_lee_plum

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

In this episode, Dan breaks down exactly where the money goes, why so many high‑GCI agents stay cash‑poor, and how lifestyle creep, ego spending, tax, team costs, and “looking successful” quietly drain your profit.

You’ll hear:

◼️ The real math behind a $30K commission

◼️ Why a $2M GCI agent may only keep 14–25 cents per dollar

◼️ How luxury spending becomes a silent business expense

◼️ The danger of ego, comparison, and “status purchases”

◼️ Why 40% of agents still don’t own property

◼️ The capital allocation habits that actually build wealth

Timestamps:

00:00:00 - Introduction

00:01:30 - GCI isn't wealth

00:06:36 - GCI vs actual income breakdown

00:08:21 - Spending to maintain status

00:12:09 - Ego’s impact on financial decisions

00:18:48 - Party culture and success perception

00:19:19 - Cocaine’s impact on real estate

00:25:50 - Capital allocation for agents

00:26:56 - Financial structure for wealth

00:30:59 - Teaching agents financial responsibility

00:34:55 - Private finances vs public performance

Follow Daniel Lee:

https://www.instagram.com/dan_lee_plum

https://www.linkedin.com/in/daniel-lee-plum/

https://www.facebook.com/danleeproperty

https://www.tiktok.com/@dan_lee_plum

https://x.com/Dan_lee_plum