Join us for an insightful conversation with CEO and sales expert Chris Orlob, who will share new strategies to elevate your sales performance. Discover the power of meticulous preparation, the art of personalized messaging, and how to harness AI for maximum efficiency.

Get ready to take your sales game to new heights!

Podcast Episode Highlights:

• The Importance of Preparation: "When the pressure's on, you don't rise to the occasion. You fall to the highest level of your preparation." - Chris emphasizes that proper preparation is the foundation for success, building confidence, knowledge, and driving better performance.
• Speak the Buyer's Language: "It's far more powerful to almost word for word relay back the words that your buyer used." Chris advises using the exact language prospects use to articulate their pain points and desired outcomes, making your messaging resonate deeply.
• The Need for Speed: "Buyers will typically mirror your responsiveness." Chris stresses the importance of rapid follow-up and responsiveness, noting that the faster you follow up, the more likely you are to book meetings and accelerate deal cycles.
• Strategic Multi-threading: "Not all multithreading is good multithreading." Simply adding more people to a deal is ineffective. Chris highlights the need to thoughtfully bring in the right stakeholders at the right time to drive deals forward efficiently.
• Leveraging AI for Efficiency: The workflows demonstrated how AI can streamline account research, identify key stakeholders for multi-threading, and even draft post-call follow-up emails, saving reps significant time. "You still need to have the skill, but now you are moving with speed."

Preparation, personalization, and leveraging AI for efficiency can give you the edge you need to outperform. Implement Chris's practical strategies, and watch your sales soar.

Want to supercharge your sales team's performance? AI is the key!

In this episode, we dive deep into how artificial intelligence is revolutionizing sales enablement and empowering reps to crush their quotas.

Highlights:

- How AI enhances lead scoring and prioritization
- AI-powered conversation intelligence
- Automating sales content creation with AI
- Predictive analytics for sales forecasting
- Real-world examples of AI-driven sales enablement in action

Ready to leverage AI and take your sales enablement to the next level? Check out the full podcast now and let us know your thoughts! 👇

In this episode of Future Proofed, Kyle Coleman from Copy.ai shares how an AI platform is different from tools like ChatGPT and how it can provide real business value for go-to-market teams.

Learn why prompt writing skills are a barrier for most salespeople and how purpose-built AI solutions can automate workflows and free up time to focus on high-value activities.

Key Takeaways:

1. Copy.ai uses pre-programmed "actions" created by prompt engineers to produce high-quality AI-generated content without users needing to be skilled at prompt writing.

2. Purpose-built AI solutions can automate repetitive tasks and processes across marketing, sales and customer success in a scalable way, unlike one-off prompts in ChatGPT.

3. With AI saving time on manual tasks, sales reps should invest that time in developing soft skills like sales acumen, business acumen, and executive presence.

4. AI solutions should aim to meet users where they work (CRM, productivity tools, etc.) to minimize change management and maximize adoption.

5. Sales leaders need to encourage reps to use their extra time to sharpen skills through courses, content, and on-the-job learning, not just crank out higher activity volumes.

If you're a go-to-market leader looking to harness the power of generative AI, this episode is a must-listen.

You'll gain a clear understanding of how to evaluate AI tools and implement them in a way that drives real results. Learn how to enable your team to eliminate repetitive tasks, focus on high-impact activities, and level up their skills to become trusted advisors to your customers.

The future is here - are you ready?

Learn how to improve ARR per employee in this episode 📈

In today's tighter funding environment, it's critical to optimize your annual recurring revenue generated per employee. Listen to this episode as we dive into:

1) Benchmarks for ARR/employee across company stages
2) Three key levers to pull:
a) Applying AI & automation to workflows
b) Measuring incremental efficiency gains
c) Scrutinizing R&D investments
3) Real examples of startups moving the needle

Don't miss these actionable insights to improve ARR per employee and do more with less!

Ready to take your sales game to the next level with practical tips on using AI? 🚀

In this episode, we dive deep into how artificial intelligence is transforming sales enablement and empowering reps to close more deals faster.

Highlights:

- What is AI sales enablement?
- Key benefits of using AI for sales
- Top AI-powered sales tools to skyrocket productivity
- Real-world examples of AI enabling sales success
- Getting started with AI sales enablement

Whether you're a sales leader looking to arm your team with cutting-edge tech or an ambitious rep eager to crush your quota, this video will show you exactly how to leverage AI for sales enablement. Learn the strategies and tools forward-thinking companies are using to gain a massive competitive advantage.

Be sure to subscribe so you don't miss an episode!

In this episode of Future Proofed, Kyle Coleman chats with Sam Jacobs, Founder and CEO of Pavilion, about the evolution of go-to-market strategies in today's complex business landscape.

Sam shares his insights on navigating the pressure and short tenures facing CROs and CMOs, and how Pavilion's community of 10,000+ executives is helping members build better companies and become the best versions of themselves.

3 Key Takeaways

1. Go-to-market has replaced sales as companies shift focus from growth-at-any-cost to profitable, efficient growth. Retention is becoming more important than new business, requiring intentional alignment between sales, marketing, customer success, revenue operations and the CEO.

2. Setting realistic revenue targets and investing in sales efficiency through quality data, infrastructure and enablement are key to sustainable growth. The days of endlessly adding headcount without the right foundation are over.

3. AI is still in its early innings but holds immense potential to accelerate GTM strategies, from hyper-personalizing outbound at scale to analyzing hiring trends for smarter account planning. The bar for venture funding has gotten higher, making capital efficiency and valuation management critical.

For any go-to-market executive looking to build a durable, high-growth company in today's environment, this episode is a must-listen.

Sam and Kyle dive deep into the metrics, mindsets and strategies needed to achieve profitable, efficient growth.

Expect an engaging discussion packed with actionable insights on leveraging AI, investing in infrastructure, and putting the customer at the center of your GTM engine. Don't miss it!

Discover how AI is supercharging sales enablement in this eye-opening video! 🚀 AI tools are empowering sales teams like never before.

In this podcast, we dive into:

✅ How AI enables sales teams
✅ Must-have AI platforms to increase productivity
✅ Real-world examples of AI-powered sales enablement
✅ Practical tips to get started with AI for sales

Artificial intelligence is no longer just hype - it's delivering real results. Leading sales teams are leveraging AI to automate repetitive tasks, generate valuable insights, create compelling content, identify top leads, and outsmart competitors.

The result? Massive gains in efficiency, effectiveness, and, ultimately, revenue. 🤑

Don't get left behind while your competitors reap the rewards of AI. Listen now to learn how you can harness the power of AI for sales enablement.

The rising customer acquisition costs (CAC) have become a thorn in the side of B2B companies, with the metric tripling over the past 15 years. This podcast episode dives deep into the CAC conundrum and offers bold strategies to wrestle it down.

🎯 Key Takeaways:

• Aim for a CAC payback period of 12-24 months, not the alarming 48-60 months many firms currently face.

• Running both sales-assisted and product-led growth motions simultaneously is a CAC killer. Consider cutting the free trial path.

• Ditch the traditional MQL->SQL->Opportunity funnel that breeds siloed teams. Explore having AEs own the full cycle.

• Slash Google Ads spend by 60-100% - it's an inefficient CAC drain for most B2B firms.

• Minor tweaks won't cut it. A transformational overhaul of your go-to-market model, team structures, tools, and core metrics is crucial.

• Get your data foundations, KPIs, and customer insights solidified before unleashing AI/automation on marketing and sales. AI amplifies good or bad strategies alike.

The ever-increasing CAC can sink B2B growth plans, but bold firms willing to radically rethink their go-to-market approach can gain an immense competitive advantage.