Every organisation has an employer brand - whether they realise it or not. But how many actually own it, live it, and use it to attract the right people?

In this episode of Future People, Dan sits down with Mark Puncher, Founder & CEO of Employer Branding Australia, to unpack what employer branding really means beyond glossy campaigns and polished job ads.

Mark brings more than two decades of experience helping organisations tell their story honestly - building brands that are as real on the inside as they look on the outside. Together they explore:

• Why your employer brand isn’t a marketing exercise - it’s leadership in action
• The three essentials of powerful employer branding: proposition, strategy, and storytelling
• How authenticity and imperfection drive connection (and why scripted videos kill it)
• The CEO’s role in shaping culture and reputation
• The “magnet, compass, and blade” test every brand should pass
• And what the age of AI means for human storytelling and trust

If you lead people, hire people, or care about culture - this one’s for you.

Links from the Episode:

• https://www.linkedin.com/in/markpuncher/
• https://www.employerbrandingaustralia.com/

This episode was brought to you by:

Thirdway Advisory www.thirdwayadvisory.com.au

Host: Daniel Moussa - Founder, Thirdway Advisory Dan Moussa is the founder of Thirdway Advisory and one of Australia’s most connected talent advisors across real estate development, critical infrastructure, and sustainability. He hosts Future People, where leaders share how they are redefining value, legacy, and the future of work.

Connect on LinkedIn: linkedin.com/in/daniel-moussa-1307a522

Please contact us if you:

• Want to come on board as a show sponsor
• Are interested in joining the show as a co-host
• Have feedback or suggestions on how to make the show better

Produced by The Podcast Boss

Dan sits down with former professional rugby coach and leadership advisor Neil Tunnah to explore what it really takes to build teams that perform at the highest level. From the hidden dangers of “performance restriction” to the overlooked role of culture carriers, Neil shares hard-won lessons from sport and business. His framework of Connection, Clarity, and Consistency offers leaders a practical path to creating environments where people thrive and results follow.

Links from the Episode:

• https://www.theperformancechain.com/
• https://www.linkedin.com/in/neil-tunnah-0a2071122/

This episode was brought to you by:

Thirdway Advisory www.thirdwayadvisory.com.au

Host: Daniel Moussa - Founder, Thirdway Advisory Dan Moussa is the founder of Thirdway Advisory and one of Australia’s most connected talent advisors across real estate development, critical infrastructure, and sustainability. He hosts Future People, where leaders share how they are redefining value, legacy, and the future of work.

Connect on LinkedIn: linkedin.com/in/daniel-moussa-1307a522

Please contact us if you:

• Want to come on board as a show sponsor
• Are interested in joining the show as a co-host
• Have feedback or suggestions on how to make the show better

Produced by The Podcast Boss

Andrew Chapman, CEO of the Queensland Major Contractors Association, joins Dan to unpack how Brisbane 2032 can leave a real legacy beyond stadiums — with transport-first planning, collaborative procurement, and modern methods of construction. From “think slow, act fast” delivery to modular health and housing, Andrew maps the priorities, the pitfalls, and the leadership mindset Queensland needs to turn a record pipeline into long-term value for people, places, and productivity.

Links from the Episode:

• https://qmca.com.au/
• https://www.linkedin.com/in/andrew-chapman-30711216/

This episode was brought to you by:

Thirdway Advisory www.thirdwayadvisory.com.au

Host: Daniel Moussa - Founder, Thirdway Advisory Dan Moussa is the founder of Thirdway Advisory and one of Australia’s most connected talent advisors across real estate development, critical infrastructure, and sustainability. He hosts Future People, where leaders share how they are redefining value, legacy, and the future of work.

Connect on LinkedIn: linkedin.com/in/daniel-moussa-1307a522

Please contact us if you:

• Want to come on board as a show sponsor
• Are interested in joining the show as a co-host
• Have feedback or suggestions on how to make the show better

Produced by The Podcast Boss

Dan sits down with seasoned development leader Debbie McNamara to unpack what really delivers complex projects: people, clarity and long-term partnership. From UK PPP lessons to Australian health infrastructure, they explore program-over-project thinking, housing as a system (not a silo), and why culture and relationships outperform contracts when curveballs hit. Debbie also maps the skills future leaders need - adaptability, values, systems thinking and curiosity—and makes the case for welcoming global experience back into Australia.

This episode was brought to you by:

Thirdway Advisory www.thirdwayadvisory.com.au

Host: Daniel Moussa - Founder, Thirdway Advisory Dan Moussa is the founder of Thirdway Advisory and one of Australia’s most connected talent advisors across real estate development, critical infrastructure, and sustainability. He hosts Future People, where leaders share how they are redefining value, legacy, and the future of work.

Connect on LinkedIn: linkedin.com/in/daniel-moussa-1307a522

Please contact us if you:

• Want to come on board as a show sponsor
• Are interested in joining the show as a co-host
• Have feedback or suggestions on how to make the show better

Produced by The Podcast Boss

In this debut episode of Future People, Dan Moussa sits down with Marrin Boyd-Andrews, founder of ProPrompt, to unpack the seismic impact of AI on talent and work. From prompt engineering and human-in-the-loop systems to the rise of personal AI “agents,” Marrin explains why adaptability is the new superpower — and how leaders, recruiters, and job seekers can stay ahead in a world where AI is the great leveler.

Links from the Episode:

• www.proprompt.store
• https://www.linkedin.com/in/marrinboydandrews/

This episode was brought to you by:

Thirdway Advisory www.thirdwayadvisory.com.au

Host: Daniel Moussa - Founder, Thirdway Advisory Dan Moussa is the founder of Thirdway Advisory and one of Australia’s most connected talent advisors across real estate development, critical infrastructure, and sustainability. He hosts Future People, where leaders share how they are redefining value, legacy, and the future of work.

Connect on LinkedIn: linkedin.com/in/daniel-moussa-1307a522

Please contact us if you:

• Want to come on board as a show sponsor
• Are interested in joining the show as a co-host
• Have feedback or suggestions on how to make the show better

Produced by The Podcast Boss