Would you turn down Steven Bartlett after landing a deal on Dragons’ Den? That’s exactly what Will Little from Little’s Coffee did.

In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate sits down with Will to share the unfiltered, behind-the-scenes story of growing Little’s Coffee from a family-run Devon roastery into a £4.75M+ retail and D2C success story.

From navigating TV exposure to breaking through growth plateaus, Will shares the wins, the mistakes, and the honest truths of scaling a food & drink brand in today’s world.

What we cover:

• How Little’s Coffee started and what it’s like running a family business
• The Dragons’ Den story: why Will said yes on camera but walked away from the deal
• The breakthrough that helped smash through the £4M plateau
• Why D2C growth is now a priority and how they’re making it profitable
• The channels that are actually working (yes, email marketing still wins)
• The role of founder-led content and community building
• The biggest myths about scaling and the honest lessons Will has learned

This episode is for founders feeling stuck, marketers navigating D2C vs. retail, or anyone wondering what it really takes to build a brand that lasts.

LINKS & RESOURCES:

• Follow Little’s Coffee on Instagram: @wearelittles
• Download our free guide: The Email Playbook - How one food & drink brand made £56.7K in email sales (with no extra ad spend!)
• Need help growing your brand? Book a Strategy Call with Kate
• Or join the Food Marketing Club for weekly marketing support, trend updates, and content prompts

If you enjoyed this episode, subscribe and share it with a fellow founder. Tag us @kwmarketinguk – we love seeing how you’re fuelling your brand growth.

Still stuck posting every day with zero sales to show for it? You’re not alone.

In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate is joined by KW Marketing’s own Phoebe and Laura to bust the biggest myths we keep hearing about social media.

From “just post more” to “engagement is everything,” it’s time for a reality check. Because while the game has changed, most food & drink brands are still stuck playing by the old rules.

Here’s what we get into:

• Why chasing trends without a strategy won’t get you anywhere
• The myth of daily posting (and why it’s burning you out)
• What is working right now for growth and conversions
• How to structure a content week that doesn’t feel like a full-time job
• Real wins and fails from our own client campaigns
• The difference between community and just chasing likes
• Why social needs to start acting like a sales funnel

If you’re feeling stuck, overwhelmed, or just unsure what the hell to post next – this one’s for you. Real talk, no fluff, and a big dose of truth about what actually moves the needle in 2025.

LINKS & RESOURCES:

• Download our free guide: The Email Playbook - How one food & drink brand made £56.7K in email sales (with no extra ad spend!)
• Join the Food Marketing Club for weekly strategy prompts & content planning support
• Want help with your content strategy? Book a Strategy Call with Kate

Loved this episode? Subscribe, share it with a fellow founder, and tag us @kwmarketinguk, we love seeing how you’re fuelling your brand.

What does it really take to grow a food brand through content in 2025? No fluff. No filters. Just real strategy that works.

In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate sits down with Hannah Wilding, the powerhouse behind Bold Bean Co’s killer content strategy. From scaling the brand to 115K+ followers to landing collabs with Jamie Oliver and Tim Spector, Hannah’s approach is proof that content can drive real growth... if you do it right.

Here’s what we cover:

• How Bold Bean built a content machine and what’s fuelling it now
• Instagram vs TikTok vs Email - what’s working now (and what flopped)
• How to turn social followers into customers and email subscribers
• The Bold Bean campaigns that actually moved the needle
• The truth about creators, trends, and what brands often get wrong

If you’re stuck on what to post, tired of chasing engagement, or want your content to actually sell your product – this episode is your permission slip to shake things up.

LINKS & RESOURCES:

• Follow Bold Bean Co on Instagram: @boldbeanco
• Download our free guide: The Email Playbook - How one food & drink brand made £56.7K in email sales (with no extra ad spend!)
• Want help with your content strategy? Book a Strategy Call with Kate
• Or join the Food Marketing Club for weekly support, trend updates & content prompts

Subscribe, share, and tag us @kwmarketinguk if this episode gave you a content breakthrough – we love seeing how you’re fuelling your brand growth.