How To Create Content That Actually Works With Hannah Wilding From Bold Bean Co
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How To Create Content That Actually Works With Hannah Wilding From Bold Bean Co
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What does it really take to grow a food brand through content in 2025? No fluff. No filters. Just real strategy that works.
In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate sits down with Hannah Wilding, the powerhouse behind Bold Bean Co’s killer content strategy. From scaling the brand to 115K+ followers to landing collabs with Jamie Oliver and Tim Spector, Hannah’s approach is proof that content can drive real growth... if you do it right.
Here’s what we cover:
- How Bold Bean built a content machine and what’s fuelling it now
- Instagram vs TikTok vs Email - what’s working now (and what flopped)
- How to turn social followers into customers and email subscribers
- The Bold Bean campaigns that actually moved the needle
- The truth about creators, trends, and what brands often get wrong
If you’re stuck on what to post, tired of chasing engagement, or want your content to actually sell your product – this episode is your permission slip to shake things up.
LINKS & RESOURCES:
- Follow Bold Bean Co on Instagram: @boldbeanco
- Download our free guide: The Email Playbook - How one food & drink brand made £56.7K in email sales (with no extra ad spend!)
- Want help with your content strategy? Book a Strategy Call with Kate
- Or join the Food Marketing Club for weekly support, trend updates & content prompts
Subscribe, share, and tag us @kwmarketinguk if this episode gave you a content breakthrough – we love seeing how you’re fuelling your brand growth.