In this episode of The Growth Lab podcast, I discuss the biggest sales challenges small businesses face with Kristy Davies-Sumpter.

Kristy is a sales and customer service expert and the founder of Zest Consultancy. Zest Consultancy works with ambitious company leaders across all sectors and industries, helping them identify and implement sales strategies and techniques to drive sustainable growth and boost revenue.

Kristy emphasizes the importance of understanding your target audience, the role of technology in streamlining your sales process, and the need for confidence in sales strategies.

We also discuss clients' evolving communication preferences and how businesses must adapt to these changes to be successful.

Key Takeaways

* Small businesses often struggle with sales automation.

* Sales strategies should be tailored to the specific needs of the business.

* Technology can help streamline communication and sales processes.

* Not everyone prefers traditional communication methods like phone calls.

* Continuous learning and adaptation are necessary for business growth.

Chapters

00:00 Intro

00:30 Mindset Challenges for Small Businesses

01:57 Overcoming Sales Resistance and Building Confidence

02:18 Crafting a Targeted Business Strategy

04:59 Understanding Your Ideal Client

05:55 The Importance of Sequences in Outreach

08:38 Building Momentum in Prospecting

09:41 Diverse Approaches to Cold Outreach

09:54 The Rise of Automation in SMBs

Connect with me

LinkedIn: https://www.linkedin.com/in/iammattharris/

X/Twitter: https://x.com/iam_mattharris

TikTok: https://www.tiktok.com/@iam_mattharris

Instagram: https://www.instagram.com/iam_mattharris/

Facebook: https://www.facebook.com/iammattharris/

My website: https://www.iammattharris.co.uk/