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From Chair to CEO

From Chair to CEO

著者： Amanda
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Ready to build a beauty business that doesn't just look successful—but actually feels aligned, profitable, and fulfilling? Welcome to From Chair to CEO—the podcast for ambitious salon owners, hairstylists, and beauty professionals who are ready to lead with intention, grow with strategy, and live with purpose.


I’m Amanda Smearman—salon and spa owner, mentor, mom, and soon-to-be your favorite business bestie. After building two thriving beauty brands from the ground up, I’m here to share what actually works behind the scenes—from leadership and pricing to team culture, marketing, and mindset.


Each week, we’ll dive into real conversations about salon ownership, building a booked-and-balanced life, leading a team with heart (and boundaries), and stepping into your role as a true CEO—without burning out or losing your spark.

Whether you're behind the chair or building an empire, this podcast will give you the tools, encouragement, and tough love you need to grow.


💬 Business.
💬 Leadership.
💬 Life.
Let’s talk about all of it.

© 2025 From Chair to CEO マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • The 3 Clients You’re Serving — And What Each One Actually Needs

    The 3 Clients You’re Serving — And What Each One Actually Needs
    2025/05/30

    Not all clients are created equal — and treating them like they are could be the reason your rebooking is down, your retail isn’t moving, and your client retention is stuck.

    In this episode, I’m breaking down the three most common buyer types in your salon — and exactly how to adjust your consultations, service flow, and checkout conversations to connect with each one.

    You’ll learn:

    • The difference between Loyalty Linda, Deal Hunter Dana, and Upgrade-Ready Renee
    • What each client type actually needs from you to stay loyal, spend more, and refer others
    • Easy scripting and service tweaks that boost trust, retention, and retail sales
    • How to stop sounding salesy and start selling with confidence

    🎁 Grab the free Retail Strategy Mini-Map mentioned in this episode:
    👉 amandasmearman.com/freebies

    📦 Want to go even deeper? Check out the Client Experience Toolkit and Complete Salon Scripting Guide inside my shop:
    👉 amandasmearman.com/shop

    If you loved this episode, don’t forget to hit that follow button so you never miss a moment of real talk, business tips, and inspiration to help you grow behind the chair and beyond.

    💌 Want more?
    Download my free Client Experience Checklist → amandasmearman.com

    🫶 Let’s hang out on IG → @amandasalonstylist
    Tag me in your takeaways or send a DM—I’d love to hear what resonated with you!

    Thanks for listening, and remember:
    You’re not just building a business—you’re building a legacy. 💜
    続きを読む 一部表示
    13 分
  • The Consultation Is the Key: Why This Step Changes Everything

    The Consultation Is the Key: Why This Step Changes Everything
    2025/05/23
    Think consultations are just about asking what the client wants? Think again. In this episode, I’m sharing why the consultation is the most powerful tool in your business—not just for client results, but for retention, retail, boundaries, and your bottom line.I’ll break down how to lead the perfect consultation, what to ask, how to quote confidently, and how to protect yourself from miscommunication and complaints. Plus, I’ll share real-world examples, consultation prompts, and a sneak peek into my Complete Client Scripting Guide.Whether you're an independent stylist or leading a team, mastering this one phase can transform your business.🎧 Let’s level up your client experience—one conversation at a time.

    Mentioned in this episode:

    • Download the Mini Consultation Checklist
    • Get My Complete Client Scripting Guide
    • Follow me on IG @amandasalonstylist
    • More resources: amandasmearman.com


    If you loved this episode, don’t forget to hit that follow button so you never miss a moment of real talk, business tips, and inspiration to help you grow behind the chair and beyond.

    💌 Want more?
    Download my free Client Experience Checklist → amandasmearman.com

    🫶 Let’s hang out on IG → @amandasalonstylist
    Tag me in your takeaways or send a DM—I’d love to hear what resonated with you!

    Thanks for listening, and remember:
    You’re not just building a business—you’re building a legacy. 💜
    続きを読む 一部表示
    15 分
  • Stop Getting in Your Own Way — Self-Sabotage in the Salon Industry

    Stop Getting in Your Own Way — Self-Sabotage in the Salon Industry
    2025/05/16

    Are you unknowingly holding yourself back in your business? In this episode, Amanda pulls back the curtain on the subtle ways self-sabotage shows up in the beauty industry — from overbooking and undercharging to perfectionism and fear of being seen. If you’ve ever said “I just want to do hair, not run a business,” this episode will challenge you (lovingly) to get honest and take your power back. Learn how to shift from sabotage to strategy and start building the consistent, profitable business you actually want.

    If you loved this episode, don’t forget to hit that follow button so you never miss a moment of real talk, business tips, and inspiration to help you grow behind the chair and beyond.

    💌 Want more?
    Download my free Client Experience Checklist → amandasmearman.com

    🫶 Let’s hang out on IG → @amandasalonstylist
    Tag me in your takeaways or send a DM—I’d love to hear what resonated with you!

    Thanks for listening, and remember:
    You’re not just building a business—you’re building a legacy. 💜
    続きを読む 一部表示
    23 分

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