『Frenemies - Where Sales and Marketing Talk』のカバーアート

Frenemies - Where Sales and Marketing Talk

Frenemies - Where Sales and Marketing Talk

著者： Julia Hartwig
無料で聴く

このコンテンツについて

Welcome to Frenemies - the podcast where Sales and Marketing talk. Julia Hartwig believes that the B2B system is broken and that Sales and Marketing don't have to be Frenemies. That's why she sits down once a week to uncover how Sales and Marketing can be more aligned, how to create impactful campaigns, and industry news.

© 2023 Frenemies - Where Sales and Marketing Talk マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • #30 How to get sh*t done - Productivity hacks

    #30 How to get sh*t done - Productivity hacks
    2023/11/20

    We are close to the end of the year 2023 - time to get sh*t done! In this episode Julia talks about the facts and hacks to increase your productivity by improving your focus, prioritization, and consistency. 

    The topics discussed in this episode:

    • What factors influence an individual's productivity?
    • How do you improve your ability to focus?
    • What are the best techniques to prioritize tasks?
    • How do I keep my productivity at an even pace?
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    37 分
  • #29 Burnout Talk with Sally Clarke

    #29 Burnout Talk with Sally Clarke
    2023/11/13

    Burnout - we all have heard the term, but what does it actually mean and how do you spot it? On this episode Julia Hartwig is joined by Sally Clarke, a burnout expert, author, and keynote speaker. Together they dive into the first signs of a burnout, the symptoms, and the actions you should take when you are spotting the first signs.

    Find Sally Clarke on LinkedIn
    Find Sally's books here
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    38 分
  • #28 ABM with Casper Rouchmann

    #28 ABM with Casper Rouchmann
    2023/10/23

    Account-based Marketing or ABM - everybody talks about, but should everybody invest in ABM? On this episode of Frenemies the Demand Generation and ABM expert Casper Rouchmann joins Julia to give his insights on when you should invest in ABM, how to get started, and what you need to know. 

    The topics discussed in this episode:

    • Defining the resources and personalization you can allocate to ABM
    • The 3 types of ABM
    • ICP mapping and account segments
    • Why ABM is a long game
    • How much personalization is needed to get started
    • The ideal frequency of ABM campaigns
    • The right metrics to measure ABM
    • How to scale ABM activities
    • Are ABM and ABS the same?

    Check out SparkForce - Full-service, channel-agnostic digital marketing solutions
    Check out the Marketing Corner podcast
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    30 分

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