『#28 ABM with Casper Rouchmann』のカバーアート

#28 ABM with Casper Rouchmann

#28 ABM with Casper Rouchmann

無料で聴く

ポッドキャストの詳細を見る

このコンテンツについて

Account-based Marketing or ABM - everybody talks about, but should everybody invest in ABM? On this episode of Frenemies the Demand Generation and ABM expert Casper Rouchmann joins Julia to give his insights on when you should invest in ABM, how to get started, and what you need to know. 

The topics discussed in this episode:

  • Defining the resources and personalization you can allocate to ABM
  • The 3 types of ABM
  • ICP mapping and account segments
  • Why ABM is a long game
  • How much personalization is needed to get started
  • The ideal frequency of ABM campaigns
  • The right metrics to measure ABM
  • How to scale ABM activities
  • Are ABM and ABS the same?

Check out SparkForce - Full-service, channel-agnostic digital marketing solutions
Check out the Marketing Corner podcast

#28 ABM with Casper Rouchmannに寄せられたリスナーの声

カスタマーレビュー:以下のタブを選択することで、他のサイトのレビューをご覧になれます。