Right at Home's Sales Development Coach Lisa Thomsen sat down with VP of Franchise Development Jen Chaney to chat about the sales process. When establishing your business, aquiring clients is incredibly important. In the home care industry, selling has to be approached differently than a traditional elevator pitch. Lisa has an extensive background in sales and health care, establishing her as an industry expert. Even if you hate sales with a passion, you can learn the necessary tools for success. She speaks to the coaching resources provided to new franchisees, so they can acquire their first sale. Including a week long training course where new franchisees learn more about the sales process and the do's/dont's of home care sales.

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Chief Growth and Strategic Operations Officer Brady Schwab spoke with Senior Vice President of Franchise Development Jen Chaney about the strides Right at Home is making toward innovation. Brady spoke about the possibilities of harnessing AI tools and the complexity of utilizing them in the home care space.

He touched on referral sources and the importance of having a diverse payer mix. Exploring the best practices that Right at Home coaches use when accepting Medicare and Medicaid clients. He also spoke to the additional support provided to Right at Home franchisees in rural territories. These owners are equipped with the same resources as other franchisees but are taught how to sell in a rural market with a large territory.

Listen to learn more about Right at Home's growth strategy for 2026...

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VP of National Marketing Brooke Wittrock sat down with VP of Franchise Development Jen Chaney to discuss the marketing support provided to franchisees. Every franchisee contributes a percentage of revenue to a Brandfund which helps fund marketing efforts aimed at raising awareness for Right at Home franchisees. The Right at Home marketing team develops a fully operational website, Facebook page, and social media calander. We even post three times a week for you! Offering free social scheduling tools and prebuilt content, prospective owners don't need to worry if marketing isn't a strong skill for them.

Franchisees are encouraged to personalize their website and social page with unique content. This allows potential clients and employees to learn more about the owner. Brooke shares that Right at Home does the heavy lift, so you can spend more time marketing your business in your community.

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When establishing a franchise, especially a franchise focused around providing home care, licensure can be stressful. That's why Right at Home has a government affairs team to help guide new owners through the process. Doug Robertson is the Senior Director of Government Affairs and is responsible for monitoring and tracking individual state regulations and licensure requirements.

When a new franchisee starts their onboarding process with Right at Home, Doug provides them with all the information they need to be successful.

In a recent Tuesday Talk, he sat down with VP of Franchise Development Jen Chaney, to provide an overview for prospecitve owners.

Licensure can be confusing, especially when it's constantly changing, but Doug is here to help. The benefit of investing in a franchise system has never been clearer. We encouage owners to rely on the resources provided to them, and Doug and his team is one of these key resources.

Listen now to learn more.

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Right at Home's RightStart Manager, Stacey Brown, spoke with VP of Franchise Development, Jen Chaney, about the franchisee onboarding process. From the moment a franchisee makes the decision to sign a franchise agreement with Right at Home, they are assigned a RightStart coach. As a coach, Stacey guides new owners through the process of hiring their first employee, locating an office space, and launching marketing efforts.

Stacey works to answer questions and connect owners with resources when she doesn't have the solution. From regulations and licensure requirements in their state, to training new hires, Stacey is there to assist.

Once a franchisee officially opens their office and starts to accept clients, they graduate from the RightStart program and are assigned a Business Performance Coach.

Stacey plays an essential role in helping new owners feel comfortable and adjust to operating their own business.

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Right at Home's CEO Margaret Haynes discussed 2026 projections with VP of Franchise Development Jen Chaney. They spoke about projected growth, AI in health care, and opportunities for innovation.

From technology and workforce evolution to market opportunities and the responsibilities of modern leadership, this episode delivers insight, inspiration, and a forward‑looking perspective from one of the industry’s most respected voices.

Whether you're a franchise owner, team member, or simply passionate about the future of aging services, this conversation offers a valuable look at where home care is headed next.

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Learn more about our available territories: https://rightathomefranchise.com/available-territories/

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Join Jen Chaney as she sits down with industry expert Jessica Schultz for a conversation on one of the most pressing challenges in home care; recruiting and retaining caregivers. In this episode, Right at Home's Director of Franchise People Strategy, Jessica, shares proven strategies for attracting top talent, building supportive culture, and reducing turnover in a competitive market. Whether you're a franchise owner, recruiter, or care manager, you'll walk away with actionable tips to strengthen your workforce and deliver exceptional care.

More about Right at Home:

Founded in 1995, Right at Home offers in-home care to seniors and adults with disabilities who want to live independently. Most Right at Home office are independently owned and operated, and directly employ and supervise all caregiving staff. Each caregiver is thorougly screened, trained, and bonded/insured before entering a client's home. Right at Home's global office is based in Omaha, Nebraska, with more than 750 franchise locations in the U.S. and four other countries. Franchise opportunities range from $92,100 to $165,308. If you are interested in learning more or in owning a Right at Home franchise, please visit us at: https://rightathomefranchise.com/ or to read more about franchise ownership, visit our blog at: https://rightathomefranchise.com/forc/.

Thank you for listening to Franchising with Right at Home.

Ready to explore ownership? Start here.

Learn more about our available territories: https://rightathomefranchise.com/available-territories/

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Questions? Email franchising@rightathome.net

Right at Home's VP of Franchise Development Jen Chaney spoke with Business Performance Coach Joe Smithberg. He shared words of advice for current and prospective franchisees, emphasizing the importance of finding your 'Why.' As a mission-driven business, nothing is more important than your personal motivation for investing in quality senior care.

Business Coaches provide all franchisees with resources to help them be successful. Joe discusses a few of these resources, including the value of Performance Groups. These groups give franchisees a chance to learn from each other and share challenges they are facing in their business. Presenting an opportunity for growth, performance groups are a space for honesty and open communication between owners.

To learn more about becoming a franchise owner with Right at Home, visit https://rightathomefranchise.com/.

#RightatHome #FranchiseOpportunity

Thank you for listening to Franchising with Right at Home.

Ready to explore ownership? Start here.

Learn more about our available territories: https://rightathomefranchise.com/available-territories/

Connect with us:

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Questions? Email franchising@rightathome.net