Right at Home's Sales Development Coach Lisa Thomsen sat down with VP of Franchise Development Jen Chaney to chat about the sales process. When establishing your business, aquiring clients is incredibly important. In the home care industry, selling has to be approached differently than a traditional elevator pitch. Lisa has an extensive background in sales and health care, establishing her as an industry expert. Even if you hate sales with a passion, you can learn the necessary tools for success. She speaks to the coaching resources provided to new franchisees, so they can acquire their first sale. Including a week long training course where new franchisees learn more about the sales process and the do's/dont's of home care sales.

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Chief Growth and Strategic Operations Officer Brady Schwab spoke with Senior Vice President of Franchise Development Jen Chaney about the strides Right at Home is making toward innovation. Brady spoke about the possibilities of harnessing AI tools and the complexity of utilizing them in the home care space.

He touched on referral sources and the importance of having a diverse payer mix. Exploring the best practices that Right at Home coaches use when accepting Medicare and Medicaid clients. He also spoke to the additional support provided to Right at Home franchisees in rural territories. These owners are equipped with the same resources as other franchisees but are taught how to sell in a rural market with a large territory.

Listen to learn more about Right at Home's growth strategy for 2026...

Thank you for listening to Franchising with Right at Home.

Ready to explore ownership? Start here.

Learn more about our available territories: https://rightathomefranchise.com/available-territories/

Connect with us:

LinkedIn: https://www.linkedin.com/company/rahfrandev/

YouTube: https://www.youtube.com/@rahfrandev

Facebook: https://www.facebook.com/RAHFRANDEV/

X (Twitter): https://x.com/RAHFRANDEV

Questions? Email franchising@rightathome.net

VP of National Marketing Brooke Wittrock sat down with VP of Franchise Development Jen Chaney to discuss the marketing support provided to franchisees. Every franchisee contributes a percentage of revenue to a Brandfund which helps fund marketing efforts aimed at raising awareness for Right at Home franchisees. The Right at Home marketing team develops a fully operational website, Facebook page, and social media calander. We even post three times a week for you! Offering free social scheduling tools and prebuilt content, prospective owners don't need to worry if marketing isn't a strong skill for them.

Franchisees are encouraged to personalize their website and social page with unique content. This allows potential clients and employees to learn more about the owner. Brooke shares that Right at Home does the heavy lift, so you can spend more time marketing your business in your community.

Thank you for listening to Franchising with Right at Home.

Ready to explore ownership? Start here.

Learn more about our available territories: https://rightathomefranchise.com/available-territories/

Connect with us:

LinkedIn: https://www.linkedin.com/company/rahfrandev/

YouTube: https://www.youtube.com/@rahfrandev

Facebook: https://www.facebook.com/RAHFRANDEV/

X (Twitter): https://x.com/RAHFRANDEV

Questions? Email franchising@rightathome.net