On the podcast today we have Kate Morris, a nutritionist, online PT and business mentor who has built a multi-million dollar coaching business entirely through organic content, and whose podcast Oi Let's Talk is currently charted number four in Australian Health and Fitness. Kate shares the full story behind her career, from the gym floor with no clients and $300 in rent hanging over her head, to losing 80% of her business overnight when COVID hit, to scaling from 10 to 110 clients within three months of going online.

She talks candidly about the fear and imposter syndrome that held her back from launching her business mentoring arm for two years, and why she believes mindset and self-belief are the true foundations of a successful business. She also breaks down what it actually takes to build a personal brand that converts, and why knowing your ideal client is non-negotiable.

Plus, she gives us an inside look at her Side Hustle to CEO Blueprint, her six-month program for coaches who are starting out or ready to scale.

Connect with Kate
Instagram: @thekatemorris
Podcast: Oi Let's Talk

Dan Williams is an accredited exercise physiologist, founder of Perth-based Range of Motion (20 years strong), and business mentor. In this episode he introduces Gobsmack Consulting, a practical framework for turning ordinary client touchpoints into experiences people actually talk about.

Most fitness professionals are delivering a good service, but good service is just the cost of entry. Dan walks through how to map every client touchpoint, identify the pits and the forgettable middle, and redesign them into moments that create a genuine emotional response.

The big takeaway: in an AI-driven world where everything is being scaled and commodified, the most powerful thing you can do is the opposite. Do the unscalable.

Connect with Dan:

Instagram: @gobsmackconsulting & @danwilliams_businessconsultant

Free 75-page customer experience framework for FEO listeners: https://gobsmack.com.au/feo/

In this episode, Bex is joined by fitness business coach Dan Henderson for his third appearance on the podcast. Dan has spent nearly two decades in the fitness industry, building multiple businesses including Filex, Australia's largest fitness conference, and now helps gym owners and fitness professionals add $10 to $50k a month to their revenue while working less.

Dan breaks down his six lead flow system for face to face PTs, gyms and studios, dives into what makes an offer actually convert right now, and shares why sorting your packaging and pricing before adding more leads is often the most important move you can make. He also gives us a rundown on Filex, coming to the Gold Coast on June 18 and 19.

Connect with Dan Henderson

Instagram: @coachdanhenderson

Facebook: Daniel Henderson

Filex tickets: filex.com.au

In this episode Bex sits down with Claudia Li, Head of Marketing at FEO and creator of the first ever AI course for the fitness industry. If AI feels overwhelming or you have no idea where to start, this is the one for you. Claudia explains why Claude is so different to the chatbots most of us are used to, and how it can actually do the work for you, from drafting client emails to building programs, eBooks, carousels and reports.

Bex and Claudia cover the simple first steps for anyone brand new to Claude, how to train it on your tone of voice and branding using projects and skills, the top three tasks every trainer should hand over first, and the honest truth about security. They finish on why AI will not replace personal trainers, but the ones who use it will replace the ones who do not. A practical, beginner friendly chat for any fitness pro who wants to save time and get back to coaching.

Connect with Claudia
Instagram: @itsclaudiali/
Email: claudia@claudiali.com
Check out Claudia's Claude AI course here: https://fitnesscecs.com/claude-ai
You can also connect with Claudia in our FB group.

In this episode, Bex sits down with Calum Wilson, founder of Bump Health and one of Australia's most experienced pre and postnatal coaches. With over 20 years specialising in this space and thousands of mums trained, Calum is on a mission to make expert level support accessible to more women, and to upskill the PTs working with them.

Calum unpacks the biggest myths still floating around about training during pregnancy, how programming should actually shift through each trimester, and why the 6 week GP clearance isn't the green light most PTs think it is. He shares what trainers need to know about pelvic floor and diastasis, when to refer out, and the biggest mistake he sees PTs make with postnatal clients. The conversation also covers how to coach the emotional side of postnatal training, the truth about "bounce back" and breastfeeding weight loss, and Calum's honest advice for any PT working in this space: educate, refer, or stay in your lane.

Connect with Calum

Website: bumphealth.com.au
Instagram: @bumphealthfitness
LinkedIn: Calum Wilson

You've done the study, you've got the qualification - now what? Bex sits down with James Fleming from the Health Coach Growth Hub, a business built to help health and wellness coaches crack the online space, sign clients, and get paid what they're worth. James and his wife Mikaela run both a health coaching business and a coaching business for coaches, so everything they share comes from real-world experience.

In this episode they dig into the three things most coaches get wrong from the start - pricing, service structure, and marketing - and what to do instead. James shares his take on niching down, why the one-off session model is costing coaches more than they realise, and how to stand out online when everyone is posting the same content. They also get into the mindset blocks that keep coaches playing small, the sales call data you should actually be tracking, and a ManyChat hack that every coach should have set up right now.

Connect with James: healthcoachgrowthhub.com | @healthcoachgrowthhub

In this episode, Bex is joined by Joy Flint - gym owner, IFBB competitor, coach, and mentor - to explore what it really means to build a life, not just a business, in the fitness industry. Joy shares what's changed across nearly four decades in the industry, why she believes coaching has gotten too fluffy, and how staying connected to your "why" is what separates the coaches who last from the ones who don't.

Together they discuss why retention comes down to genuine relationships, how to train for longevity rather than aesthetics, and what coaches need to understand about training women over 40 - including hormones, gut health, and perimenopause.

Connect with Joy: @joyaflint

Website: https://fitnesseducationonline.com.au/

Facebook Group: https://www.facebook.com/groups/fitnesseducationonline

Instagram: https://www.instagram.com/fitnesseducationonline

George Varvaressos of Metamorph Physique went from 150kg to the bodybuilding stage, and built an online coaching business by doing one thing a lot of coaches are scared to do: niching down. In this episode he shares how leaning into his Greek culture completely changed his business, and why being authentic on camera will always beat a polished content strategy.
We also get into client retention, building real human connection in an online world, and why grinding for the long game is the game worth playing.

Connect with George: @george_metamorph
Listen to his podcast: The Jacked Philosopher Podcast