On the podcast today we have Kate Morris, a nutritionist, online PT and business mentor who has built a multi-million dollar coaching business entirely through organic content, and whose podcast Oi Let's Talk is currently charted number four in Australian Health and Fitness. Kate shares the full story behind her career, from the gym floor with no clients and $300 in rent hanging over her head, to losing 80% of her business overnight when COVID hit, to scaling from 10 to 110 clients within three months of going online.

She talks candidly about the fear and imposter syndrome that held her back from launching her business mentoring arm for two years, and why she believes mindset and self-belief are the true foundations of a successful business. She also breaks down what it actually takes to build a personal brand that converts, and why knowing your ideal client is non-negotiable.

Plus, she gives us an inside look at her Side Hustle to CEO Blueprint, her six-month program for coaches who are starting out or ready to scale.

Connect with Kate
Instagram: @thekatemorris
Podcast: Oi Let's Talk

Dan Williams is an accredited exercise physiologist, founder of Perth-based Range of Motion (20 years strong), and business mentor. In this episode he introduces Gobsmack Consulting, a practical framework for turning ordinary client touchpoints into experiences people actually talk about.

Most fitness professionals are delivering a good service, but good service is just the cost of entry. Dan walks through how to map every client touchpoint, identify the pits and the forgettable middle, and redesign them into moments that create a genuine emotional response.

The big takeaway: in an AI-driven world where everything is being scaled and commodified, the most powerful thing you can do is the opposite. Do the unscalable.

Connect with Dan:

Instagram: @gobsmackconsulting & @danwilliams_businessconsultant

Free 75-page customer experience framework for FEO listeners: https://gobsmack.com.au/feo/

In this episode, Bex is joined by fitness business coach Dan Henderson for his third appearance on the podcast. Dan has spent nearly two decades in the fitness industry, building multiple businesses including Filex, Australia's largest fitness conference, and now helps gym owners and fitness professionals add $10 to $50k a month to their revenue while working less.

Dan breaks down his six lead flow system for face to face PTs, gyms and studios, dives into what makes an offer actually convert right now, and shares why sorting your packaging and pricing before adding more leads is often the most important move you can make. He also gives us a rundown on Filex, coming to the Gold Coast on June 18 and 19.

Connect with Dan Henderson

Instagram: @coachdanhenderson

Facebook: Daniel Henderson

Filex tickets: filex.com.au