On the podcast today, Bex is joined by Joanne Finkelstein, co-founder of Expro, Perth's biggest fitness summit and festival. Joanne's path into the industry started in dance before shifting through sports science, healthcare and disease prevention, eventually landing in fitness education in Singapore, where she first launched Expro as the region's leading industry conference. In 2024 she brought the concept to Australia, reimagining it as something Perth had never seen before, a fitness convention merged with an outdoor festival on Scarborough Beach.

In this episode Joanne unpacks what makes Expro different, from the invite only Pro Summit day built for trainers, coaches and business owners, to the free, public facing festival day packed with workouts, recovery zones, a wellness village and more. She talks through the challenges of building the event from scratch while on maternity leave, what she hopes people take away from both days, and why she wants Expro to feel like a genuine celebration of the fitness community rather than just another expo. Expro runs November 13 and 14 at Scarborough Beach, with the Pro Summit on the Friday and the festival on the Saturday.

Connect with Joanne:

• Website: exprofitness.com.au (buy your tickets here!)
• Instagram: @exprofitness_au

Check out this weeks special!

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Link: https://fitnesscecs.com/matpilates-8229

Listen on: Apple Podcasts Spotify