Black Friday is coming, and if you're a small brand you can't match Macy's at 50% off. In this episode, Nicole Di Rocco walks you through a Black Friday strategy for small fashion and product brands, and how to use AI to plan it all in about two hours: your offer, your visuals, your emails and the day after.

Get the free checklist, the graphics and the full breakdown on Substack: fasttrackyourbrand.substack.com/p/black-friday-2-hour-ai-plan
Paid subscribers get the Black Friday Agent Kit: 5 AI agents, copy-and-paste prompts and the full 10-email sequence.

In this episode:

• Why step one isn't a sale, it's a decision: do Black Friday on purpose, or skip it on purpose
• What to steal from Sephora, Everlane, Patagonia, Burberry and REI, at your size
• The 2-hour plan in 5 moves: protect your hero product, make your visuals in one sitting, grow your list, make your top 5 product pages gift-ready, and plan the day after
• How AI does the margin math in seconds before you pick a discount
• What happened on Thanksgiving night when Nicolita aired on Billion Dollar Buyer

Want help setting this up?
Mallyce from Flume & Field: creative direction and AI agent setup for brands. flumeandfield.com · LinkedIn · hello@flumeandfield.com
Josh Gross, Remote CNTRL Studio: use code FASTTRACK for a listener discount on Signal and Control Room. remotecntrl.studio

Join the community: fasttrackyourbrand.substack.com
Let's connect on Instagram: @nicole_di_rocco

Episode 100 is here. Nicole Di Rocco shares why the show is evolving into FA$TTRACK Your Brand, the alleyway story of how she found her first sewers for a Nordstrom order, the one lesson she wishes she had learned sooner, and the new home for our community on Substack.

Join the community and drop your brand in the chat: fasttrackyourbrand.substack.com

In this episode:

• Who this show is for: the dreamer, the trained designer, and the founder stuck in busy work
• Why starting small, one vendor at a time, gets you further than a big dream that feels heavy
• The customer feedback lesson from Nordstrom and CNBC's Billion Dollar Buyer
• Why slow sales may be a visibility problem, not a product problem
• What is changing with the Fashion Launch Mentor AI as custom GPTs retire on December 11
• FA$TTRACK LIVE: a new show where brands feature their styles

Chapters:
0:00 Intro
2:14 Who this show is for
3:17 The alleyway story: finding my first sewers
6:56 Start small, grow fast
7:14 The customer feedback lesson
10:11 Not a product problem, a visibility problem
13:54 Coming soon: FA$TTRACK LIVE

Full show notes: fashionbizmentor.com/blog/fashionpodcast100

In Episode 99 of the Fast Track Your Fashion Brand podcast, Nicole Di Rocco breaks down Step 7 of the Fashion Launch Blueprint—Pricing!

Learn how to price your fashion product before you even make a sample using AI tools, margin formulas, and a strategy that scales. Whether you're DTC or wholesale curious, this episode will give you a solid pricing structure to build from.

Get the Fashiona Launch Blueprint here