Black Friday is coming, and if you're a small brand you can't match Macy's at 50% off. In this episode, Nicole Di Rocco walks you through a Black Friday strategy for small fashion and product brands, and how to use AI to plan it all in about two hours: your offer, your visuals, your emails and the day after.

Get the free checklist, the graphics and the full breakdown on Substack: fasttrackyourbrand.substack.com/p/black-friday-2-hour-ai-plan
Paid subscribers get the Black Friday Agent Kit: 5 AI agents, copy-and-paste prompts and the full 10-email sequence.

In this episode:

• Why step one isn't a sale, it's a decision: do Black Friday on purpose, or skip it on purpose
• What to steal from Sephora, Everlane, Patagonia, Burberry and REI, at your size
• The 2-hour plan in 5 moves: protect your hero product, make your visuals in one sitting, grow your list, make your top 5 product pages gift-ready, and plan the day after
• How AI does the margin math in seconds before you pick a discount
• What happened on Thanksgiving night when Nicolita aired on Billion Dollar Buyer

Want help setting this up?
Mallyce from Flume & Field: creative direction and AI agent setup for brands. flumeandfield.com · LinkedIn · hello@flumeandfield.com
Josh Gross, Remote CNTRL Studio: use code FASTTRACK for a listener discount on Signal and Control Room. remotecntrl.studio

Join the community: fasttrackyourbrand.substack.com
Let's connect on Instagram: @nicole_di_rocco