Episode 5 - Host Matt Farrell talks with Amy Hornocker, Executive Director of the College World Series at Omaha, including its history in Omaha. The College World Series is the national championship for men's college baseball, and it has been held in Omaha for 75 years. The conversation also touches on the partnership between the organization, the NCAA, and ESPN, plus the economic impact of the event on the city of Omaha, and the internship program offered by the organization. (Originally recorded May 24, so forgive the reference to the recently eliminated Arkansas Razorbacks!).

On the Farrell Sports Business podcast, hear from the unicorns in the sports biz, how they achieved their dreams and the inner workings of the sports business.

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Chapters
00:00 Introduction to the College World Series and its History in Omaha
03:48 The Role of the College World Series at Omaha Organization
05:59 The Partnership Between the Organization, NCAA, and ESPN
09:10 The Economic Impact of the College World Series on Omaha
17:03 The Internship Program Offered by the College World Series at Omaha Organization
28:16 Snazzy Out

Takeaways

- The College World Series has been held in Omaha for 75 years.
- The College World Series at Omaha organization is a nonprofit that works alongside the NCAA to host the event.
- The organization has a year-round staff and offers a robust internship program.
- The event has a significant economic impact on the city of Omaha, bringing in $115 million.
- The organization works closely with the NCAA and ESPN to ensure the smooth operation of the event.
- The organization has plans to celebrate the 75th anniversary of the College World Series in 2025.

Intro Song: All World
Artist: JMPSCR

Episode 4 - Host Matt Farrell talks about Bryson DeChambeau, Callaway, being a digital content creator and the sport of long drive with 2022 World Long Drive champ Martin Borgmeier. It covers the sport of long drive, the business of sports, the impact of COVID on the sport, the role of Bryson DeChambeau in long drive, and the transition of long drive from sport to business and content platform for Borgmeier. He shares insights on content creation, brand building, and the future of long drive.

On the Farrell Sports Business podcast, hear from the unicorns in the sports biz, how they achieved their dreams and the inner workings of the sports business.

Find more at farrellsportsww.com

Find less at TikTok @mattfarrell_

00:00 About the Sport of Long Drive
02:03 No Golf Clap
02:39 Getting Started in Long Drive
05:18 The Impact of COVID and Bryson DeChambeau
12:26 The Re-invention of Bryson DeChambeau
15:43 Transitioning Long Drive to a Business and Content Platform
28:11 Building a Social Profile
30:13 Podcast Intro.MP4

Takeaways

- Long drive is an extreme version of golf, combining darts-like atmosphere with golf technique.
- The impact of COVID and the role of Bryson DeChambeau in rejuvenating the sport of long drive.
- The transition of long drive from sport to business and content platform, focusing on content creation and brand building.

Intro Song: All World
Artist: JMPSCR

7FDVISE1POBJCOMV

Hear from the unicorns in the sports biz, how they achieved their dreams and the see the inner workings of the sports business. In this conversation, Megan Leatham, the CEO of the Colorado Springs Sports Corporation, discusses the role and function of sports commissions. She explains that sports commissions are organizations that work to bring sporting events to their cities, with the goal of driving economic impact. Megan highlights the unique aspects of the Colorado Springs Sports Corporation, including its close ties to the Olympic movement and its role in attracting outside events to the city. Colorado Springs is known as Olympic City USA. She also discusses the funding model of sports commissions and how they measure economic impact. Overall, the conversation emphasizes the importance of collaboration and the power of sports in bringing communities together.

Find more at farrellsportsww.com

Find less at TikTok @mattfarrell_

00:00 Introduction of Megan Leatham
01:26 Overview of the Colorado Springs Sports Corporation
04:39 The Unique Aspects of Colorado Springs as Olympic City USA
07:47 Megan's Career Path to CEO of the Colorado Springs Sports Corporation
10:42 The Goal of Sports Commissions in Cities and Communities
12:20 Funding Models and Revenue Sources for Sports Commissions
16:02 Measuring Economic Impact and Subjective Benefits of Events
23:44 Quick Hitters: Megan's Background and Lessons Learned
26:31 Shameless Plug and Closing Remarks
28:23 Snazzy Music Out

Takeaways
- Sports commissions work to bring sporting events to their cities and drive economic impact.
- The Colorado Springs Sports Corporation has close ties to the Olympic movement and serves as a conduit for bringing outside events to the city.
- The funding model of sports commissions varies, but they are often partially funded by the city or fall under the visitors bureau.
- Measuring economic impact can be challenging, but factors such as hotel stays, spectator numbers, and local spending are taken into account.
- Collaboration and community support are crucial in the success of sports commissions and attracting events to a city.

Intro Song: All World
Artist: JMPSCR

7FDVISE1POBJCOMV