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FREE Insights

FREE Insights

著者: FREE
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FREE Insights explores the intersection between all things brand, marketing and insurance. Join host Lorraine Jeckells, CEO of insurance creative agency FREE, for unfiltered conversations with a stellar line-up of insurance leaders and innovators. Expect thought-provoking discussion and fresh perspectives on the hot topics of the day. Building on the findings of our recent Re:generation Report, series one takes a deep dive into the insurance sector’s recruitment crisis.​

Want to learn more about attracting the next generation? Download the FREE Insights Re:generation Report here...

https://freepartners.com/regeneration-report
マーケティング マーケティング・セールス 経済学
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  • 6: Series 1 Episode 6 – Peter van Aartrijk believes talent needs to see the innovation happening in the industry – “We’re on the leading edge with everyone else.”​
    2025/06/17
    Peter Aartrijk, CEO of Aartrijk, shares his strategies for attracting new talent. Having enjoyed a fulfilling career in insurance for over four decades, Peter knows the industry has plenty to offer. He’s excited to see how Gen Z will reshape the sector and advocates for businesses to adopt values that resonate with the priorities of today’s young talent. To tackle misconceptions insurance is boring, Peter urges his fellow professionals to talk more about the dynamic, innovative aspects of their careers – from InsurTech to drones and beyond.​
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    25 分
  • 5: Series 1 Episode 5 – Jessica Marshall discusses why she works closely with HR to win the best talent – “Marketing and recruitment are one and the same.”
    2025/05/27
    Today’s guest is marketing and communications veteran Jessica Marshall. As CMO at CRC, Jessica knows recruitment and marketing are inextricably linked. She believes sharing great content is key to letting potential recruits see what they’re missing out on, from videos showcasing the incredible atmosphere at global events to the CRC podcast with its humorous take. Jessica is also passionate about educating students as soon as they start high school – if they know about insurance, they’ll choose insurance.​
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    18 分
  • 4: Series 1 Episode 4 – Liam Jeffery explains how insurance brands can get creative with their recruitment – “Micro internships, projects, hackathons, mentorships.”​
    2025/05/06
    Lorraine’s guest today is Liam Jeffery, Founder and CEO of StudentVenture. Liam admits he wasn’t aware of the insurance industry during his studies. Now he’s on a mission to bring more young people into the talent pipeline and tackle the shortage of sector work experience among new graduates. He believes the industry has plenty to offer – we just need to get better at spreading the word.​
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    23 分

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