Meet Hugo Samengo-Turner from Ortus Studio agency, specializing in signal-based outbound helping B2B growth.

Listen to the shared effective strategies for B2B client acquisition, the importance of targeting niche markets, and the intricacies of cold email outreach. Hugo shares insights on the client onboarding process, success metrics, and the significance of understanding client sales processes, as well as hot to reach business where people already thing about your solution. Most B2B companies waste their best sales talent on prospecting work, but £100k closers shouldn't be doing £20k research -> the key to successful go-to-market isn't creating demand, it's finding companies that already have it. For all B2B business, especially SMEs looking to enter new markets and the importance of aligning sales processes with client expectations.

Chapters

00:00 Export Insights Podcast, with Vasko Karangeleski

00:52 Understanding Ortus Studio's B2B Services

03:10 Client Engagement Process and Market Targeting

05:36 Defining Success Metrics and Client Expectations

08:56 Case Study: Cold Email Strategies in Defense Sector

13:32 Ideal Customer Profile and Sales Alignment

18:29 Understanding Client Needs and Value Drivers

22:34 Crafting Effective Messaging Frameworks

23:55 A/B Testing and Email Strategies

25:29 The Importance of a Clear Sales Process

27:57 Examples of Good and Bad Outreach

32:52 Identifying Ideal Clients and Market Entry Strategies

37:12 Outro Exports Insights Podcast

Keywords: B2B, client acquisition, cold email, sales processes, business growth, email outreach, success metrics, buying signals, ideal customer profile.

Hosted by Vasko Karangeleski. The Exports Insights Podcast is brought to you by ScaleUp2 (dbrulz OU), supported by BRULZ.

http://www.exportsinsights.com

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In this episode of the Exports Insights Podcast, Vasko Karangeleski interviews Floris Jansen from Vectify, a company dedicated to helping print and promotional product businesses acquire new customers.

Floris shares his journey of starting Vectify, the challenges faced by his clients, and the importance of a tailored tech stack. The conversation delves into measuring success through revenue and KPIs, the significance of CRM systems, and the role of AI in enhancing outreach efforts.

Floris also discusses his nomadic lifestyle as an entrepreneur and offers valuable advice for SMEs looking to enter new markets.

In this episode of the Export Insights podcast, Katya Tarapovskaia from Youstellar.com discusses the intricacies of Account-Based Marketing (ABM) and its application in helping SaaS businesses expand into new markets. She explains the importance of targeting in-market accounts, the role of AI in identifying potential clients, and the significance of a personalized approach in marketing strategies. Katya also shares insights on measuring success, the ideal client profile for ABM, and the challenges companies face when entering new markets, particularly in the EMEA region. The conversation emphasizes the need for agility, testing, and the right technology stack to enhance marketing efforts.

Chapters

00:00 Exports Insights, with Vasko Karangeleski

00:20 Introduction to Account-Based Marketing

02:12 Understanding Account-Based Marketing (ABM)

05:02 Measuring Success in ABM

08:34 Identifying Ideal Clients for ABM

10:42 Case Study: ABM in Manufacturing

13:53 Market Entry Strategies and Localization

16:22 Choosing the Right Channels for Outreach

18:55 The Importance of Human Touch in Marketing

22:24 Challenges in Market Expansion

24:47 Differences in EMEA Markets

27:09 Key Advice for Market Expansion

29:02 Tech Stack for Effective ABM

32:04 Outro Exports Insights Podcast Creative.mp4

Keywords

Account-Based Marketing, ABM, SaaS, Market Expansion, Sales Strategies, AI Solutions, In-Market Accounts, Marketing Tactics, Client Collaboration, EMEA Markets

The Exports Insights Podcast is brought to you by ScaleUp2 (dbrulz OU), supported by BRULZ.com

More information available on www.exportsinsights.com