Meet Hugo Samengo-Turner from Ortus Studio agency, specializing in signal-based outbound helping B2B growth.

Listen to the shared effective strategies for B2B client acquisition, the importance of targeting niche markets, and the intricacies of cold email outreach. Hugo shares insights on the client onboarding process, success metrics, and the significance of understanding client sales processes, as well as hot to reach business where people already thing about your solution. Most B2B companies waste their best sales talent on prospecting work, but £100k closers shouldn't be doing £20k research -> the key to successful go-to-market isn't creating demand, it's finding companies that already have it. For all B2B business, especially SMEs looking to enter new markets and the importance of aligning sales processes with client expectations.

Chapters

00:00 Export Insights Podcast, with Vasko Karangeleski

00:52 Understanding Ortus Studio's B2B Services

03:10 Client Engagement Process and Market Targeting

05:36 Defining Success Metrics and Client Expectations

08:56 Case Study: Cold Email Strategies in Defense Sector

13:32 Ideal Customer Profile and Sales Alignment

18:29 Understanding Client Needs and Value Drivers

22:34 Crafting Effective Messaging Frameworks

23:55 A/B Testing and Email Strategies

25:29 The Importance of a Clear Sales Process

27:57 Examples of Good and Bad Outreach

32:52 Identifying Ideal Clients and Market Entry Strategies

37:12 Outro Exports Insights Podcast

Keywords: B2B, client acquisition, cold email, sales processes, business growth, email outreach, success metrics, buying signals, ideal customer profile.

Hosted by Vasko Karangeleski. The Exports Insights Podcast is brought to you by ScaleUp2 (dbrulz OU), supported by BRULZ.

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