In this episode of Exploring Growth, host Lee Murray sits down with with Scott Desgrosseilliers, CEO at WickedReports.com. Scott explains how marketers can move beyond channel-first thinking and instead focus on attribution-driven strategies that reveal what’s actually driving results. They discuss how to simplify complex marketing data into clear, actionable insights that help teams confidently scale winning campaigns, optimize what’s working, and eliminate underperforming efforts.

Want to connect or recommend a guest?
harvardmurray.com/exploring-growth-podcast

Connect on LinkedIn:
Lee – https://www.linkedin.com/in/leehmurray
Scott – https://www.linkedin.com/in/scottd71/

In this episode of Exploring Growth, host Lee Murray sits down with Elina Panteleyeva, founder of Dood Woof, to unpack how she turned DIY dog content into a fast-growing pet brand in just two years. With no prior product experience, Alina bootstrapped her company from zero to nearly $600K in year one and is on track to hit $2 million in year two. They discuss the power of focusing on a niche, documenting the journey, leveraging organic content and influencer partnerships, and building trust through authenticity.

Want to connect or recommend a guest?
harvardmurray.com/exploring-growth-podcast

Connect on LinkedIn:
Lee – https://www.linkedin.com/in/leehmurray
Elina – https://www.linkedin.com/in/elina-panteleyeva-24049ab5/

In this episode of Exploring Growth, host Lee Murray sits down with Adi Soozin, Best Selling Author and Managing Partner at Heritage Real Estate Fund. They uncover the strategy behind exponential, community-driven growth. Adi shares how building hyper-focused networks and cultivating exclusivity can create powerful demand and activate true brand advocates. The conversation highlights why depth of connection often matters more than scale and how marketers can intentionally design ecosystems that fuel long-term growth.

Want to connect or recommend a guest?
harvardmurray.com/exploring-growth-podcast

Connect on LinkedIn:
Lee – https://www.linkedin.com/in/leehmurray
Adi – https://www.linkedin.com/in/adisoozin/

In this episode of Exploring Growth, host Lee Murray sits down with Kevin Gast, founder and CEO of VVater, to explore how innovation is transforming the water purification industry. They discuss Water’s Faraday reactor technology and its potential to disrupt traditional purification methods across residential, industrial, and municipal markets. The conversation also covers the challenges of market entry, strategic expansion, and why simplicity and transparency are core to building trust and scale.

Want to connect or recommend a guest?
harvardmurray.com/exploring-growth-podcast

Connect on LinkedIn:
Lee – https://www.linkedin.com/in/leehmurray
Kevin – https://www.linkedin.com/in/kevin-gast99/

In this episode of Exploring Growth, host Lee Murray welcomes back Dan Sanchez, marketer and AI enthusiast, for a timely conversation on the rapidly evolving AI landscape. They explore the concept of local AI, including the privacy advantages and practical implications of self-hosting AI models like ChatGPT. The discussion highlights what this shift means for innovation, security, and the future of AI-powered work.

Want to connect or recommend a guest?
harvardmurray.com/exploring-growth-podcast

Connect on LinkedIn:
Lee – https://www.linkedin.com/in/leehmurray
Dan – https://www.linkedin.com/in/digitalmarketingdan/

In this episode of Exploring Growth, host Lee Murray sits down with Ken Rapp, CEO of Bluestream.io. They explore why the customer journey shouldn’t end at the point of purchase. Ken shares how Bluestream.io helps brands stay connected with customers after the sale by delivering personalized product experience journeys. They discuss how post-sale engagement plays a critical role in reducing churn, increasing repeat purchases, and building long-term brand loyalty.

Want to connect or recommend a guest?
harvardmurray.com/exploring-growth-podcast

Connect on LinkedIn:
Lee – https://www.linkedin.com/in/leehmurray
Ken – https://www.linkedin.com/in/ken-rapp-b922766/

In this episode of Exploring Growth, host Lee Murray sits down with Margaret Upshur, founder and CEO of Mobius Materials, to explore one of the semiconductor industry’s biggest hidden challenges: excess components and the unchecked gray market. Margaret shares her journey building a trust-driven marketplace designed to bring transparency, reliability, and efficiency to an industry long plagued by waste and uncertainty. Tune in to learn how trust, innovation, and operational clarity are transforming one of the world’s most critical industries.

Want to connect or recommend a guest?
harvardmurray.com/exploring-growth-podcast

Connect on LinkedIn:
Lee – https://www.linkedin.com/in/leehmurray
Margaret – https://www.linkedin.com/in/margaretupshur/

In this episode of Exploring Growth, host Lee Murray reconnects with Mary Keough, Director of Marketing at CoLab. Mary shares how she built a LinkedIn audience of nearly 30,000 by leaning into authenticity, vulnerability, and real-world experience. They explore the unique challenges of industrial marketing, from understanding the language of the business to aligning with leadership expectations. Mary also reflects on how content functions as the connective tissue of an effective marketing strategy.

Want to connect or recommend a guest?
harvardmurray.com/exploring-growth-podcast

Connect on LinkedIn:
Lee – https://www.linkedin.com/in/leehmurray
Mary – https://www.linkedin.com/in/mary-keough-437824a2/