In this episode of Exploring Growth, host Lee Murray sits down with Nathan Klug, Founder of LIFT Growth System, to challenge one of the biggest assumptions in modern marketing: the constant obsession with finding new leads. Nathan shares why businesses often overlook the value already sitting inside their existing network and how simple follow-up systems can unlock significant growth opportunities. Tune in to learn how focusing on your current network, refining your systems, and creating intentional follow-up can drive more sustainable and profitable growth.

Nathan’s Data Management Courses:

data.liftgrowthsystems.com
aea.liftgrowthsystems.com

Want to connect or recommend a guest?
harvardmurray.com/exploring-growth-podcast

Connect on LinkedIn:
Lee – https://www.linkedin.com/in/leehmurray
Nathan – https://www.linkedin.com/in/nathan-klug-lift/

In this episode of Exploring Growth, host Lee Murray sits down with Jackson Wightman, Founder & CEO at Proper Propaganda. They unpack how AI is reshaping search, discovery, and public relations. They explore the shift away from traditional SEO and volume-based PR metrics, and how AI engines like ChatGPT are changing the way brands get found online. The conversation highlights the importance of signal clarity in content and messaging, along with practical, data-driven strategies for auditing and identifying the most effective outlets for AI-driven visibility.

Want to connect or recommend a guest?
harvardmurray.com/exploring-growth-podcast

Connect on LinkedIn:
Lee – https://www.linkedin.com/in/leehmurray
Jackson – https://www.linkedin.com/in/jacksonwightman/

In this episode of Exploring Growth, host Lee Murray sits down with Aspen Noonan, CEO of Elevate Holistics, to discuss her journey from COO to CEO and the lessons she learned along the way. Aspen shares how empathy, adaptability, and a commitment to continuous learning have shaped her leadership style as she navigates the challenges of leading a fast-growing company.

They explore the realities of stepping into a CEO role, balancing motherhood with executive leadership, and the importance of surrounding yourself with a strong support network.

Want to connect or recommend a guest?
harvardmurray.com/exploring-growth-podcast

Connect on LinkedIn:
Lee – https://www.linkedin.com/in/leehmurray
Aspen – https://www.linkedin.com/in/aspen-noonan-242545110/

In this episode of Exploring Growth, host Lee Murray sits down with Gaurav Bhattacharya, CEO of Jeeva AI, to explore how AI is transforming modern sales and growth strategies. They discuss how combining traditional guerrilla marketing with AI-driven personalization and storytelling can help companies scale while maintaining authenticity. The conversation also highlights the power of founder-led content in building trust and standing out in a competitive SaaS landscape. Tune in to learn how AI can be used not just to automate, but to create more meaningful, high-impact growth strategies.

Want to connect or recommend a guest?
harvardmurray.com/exploring-growth-podcast

Connect on LinkedIn:
Lee – https://www.linkedin.com/in/leehmurray
Gaurav – https://www.linkedin.com/in/gaurav-agentic/

In this episode of Exploring Growth, host Lee Murray sits down with Justin Rashidi, Co-Founder at SeedX to explore how B2B companies can better leverage their CRM systems to drive smarter growth. Justin shares insights into the common mistakes organizations make with CRM adoption and why aligning sales and marketing efforts inside the system is essential for long-term success. The conversation also highlights the critical role leadership plays in prioritizing CRM integration and ensuring it becomes a strategic asset rather than just another piece of software.

Want to connect or recommend a guest?
harvardmurray.com/exploring-growth-podcast

Connect on LinkedIn:
Lee – https://www.linkedin.com/in/leehmurray
Justin – https://www.linkedin.com/in/justin-rashidi/

In this episode of Exploring Growth, host Lee Murray sits down with with Scott Desgrosseilliers, CEO at WickedReports.com. Scott explains how marketers can move beyond channel-first thinking and instead focus on attribution-driven strategies that reveal what’s actually driving results. They discuss how to simplify complex marketing data into clear, actionable insights that help teams confidently scale winning campaigns, optimize what’s working, and eliminate underperforming efforts.

Want to connect or recommend a guest?
harvardmurray.com/exploring-growth-podcast

Connect on LinkedIn:
Lee – https://www.linkedin.com/in/leehmurray
Scott – https://www.linkedin.com/in/scottd71/

In this episode of Exploring Growth, host Lee Murray sits down with Elina Panteleyeva, founder of Dood Woof, to unpack how she turned DIY dog content into a fast-growing pet brand in just two years. With no prior product experience, Alina bootstrapped her company from zero to nearly $600K in year one and is on track to hit $2 million in year two. They discuss the power of focusing on a niche, documenting the journey, leveraging organic content and influencer partnerships, and building trust through authenticity.

Want to connect or recommend a guest?
harvardmurray.com/exploring-growth-podcast

Connect on LinkedIn:
Lee – https://www.linkedin.com/in/leehmurray
Elina – https://www.linkedin.com/in/elina-panteleyeva-24049ab5/

In this episode of Exploring Growth, host Lee Murray sits down with Adi Soozin, Best Selling Author and Managing Partner at Heritage Real Estate Fund. They uncover the strategy behind exponential, community-driven growth. Adi shares how building hyper-focused networks and cultivating exclusivity can create powerful demand and activate true brand advocates. The conversation highlights why depth of connection often matters more than scale and how marketers can intentionally design ecosystems that fuel long-term growth.

Want to connect or recommend a guest?
harvardmurray.com/exploring-growth-podcast

Connect on LinkedIn:
Lee – https://www.linkedin.com/in/leehmurray
Adi – https://www.linkedin.com/in/adisoozin/