In this episode of Exploring Growth, host Lee Murray sits down with Nathan Klug, Founder of LIFT Growth System, to challenge one of the biggest assumptions in modern marketing: the constant obsession with finding new leads. Nathan shares why businesses often overlook the value already sitting inside their existing network and how simple follow-up systems can unlock significant growth opportunities. Tune in to learn how focusing on your current network, refining your systems, and creating intentional follow-up can drive more sustainable and profitable growth.

Nathan’s Data Management Courses:

data.liftgrowthsystems.com
aea.liftgrowthsystems.com

Want to connect or recommend a guest?
harvardmurray.com/exploring-growth-podcast

Connect on LinkedIn:
Lee – https://www.linkedin.com/in/leehmurray
Nathan – https://www.linkedin.com/in/nathan-klug-lift/

In this episode of Exploring Growth, host Lee Murray sits down with Jackson Wightman, Founder & CEO at Proper Propaganda. They unpack how AI is reshaping search, discovery, and public relations. They explore the shift away from traditional SEO and volume-based PR metrics, and how AI engines like ChatGPT are changing the way brands get found online. The conversation highlights the importance of signal clarity in content and messaging, along with practical, data-driven strategies for auditing and identifying the most effective outlets for AI-driven visibility.

Want to connect or recommend a guest?
harvardmurray.com/exploring-growth-podcast

Connect on LinkedIn:
Lee – https://www.linkedin.com/in/leehmurray
Jackson – https://www.linkedin.com/in/jacksonwightman/

In this episode of Exploring Growth, host Lee Murray sits down with Aspen Noonan, CEO of Elevate Holistics, to discuss her journey from COO to CEO and the lessons she learned along the way. Aspen shares how empathy, adaptability, and a commitment to continuous learning have shaped her leadership style as she navigates the challenges of leading a fast-growing company.

They explore the realities of stepping into a CEO role, balancing motherhood with executive leadership, and the importance of surrounding yourself with a strong support network.

Want to connect or recommend a guest?
harvardmurray.com/exploring-growth-podcast

Connect on LinkedIn:
Lee – https://www.linkedin.com/in/leehmurray
Aspen – https://www.linkedin.com/in/aspen-noonan-242545110/