AI is changing business growth forever — and if you don’t adapt, you’ll be left behind. In this episode of The Expansion Podcast, I break down exactly how I’m using AI in my own eight-figure business and the four areas you need to fix right now if you want to keep growing.

I’ll show you how to simplify your operations with the 10-80-10 AI model, why trust and brand matter more than ever in a noisy, AI-driven market, and how to restructure your offers so clients buy faster — even with longer sales cycles. Plus, I’ll share the lean operations and mindset shifts that will storm-proof your business in 2025 and beyond.

If you’ve been feeling the pressure of AI, increased competition, or slower sales, this episode will give you a clear, actionable framework to survive and thrive.

In this episode of The Expansion Podcast, I walk you through my eight-figure webinar framework — the exact strategy I’ve used to help generate over $120M in reported revenue for my clients. You’ll learn why the old two-hour webinar model is broken, what actually works in today’s fast-paced market, and how to build a short, powerful presentation that fills your calendar with qualified, high-ticket clients.

I break down the three core sections of every winning webinar — how to hook attention in the first 10 minutes, deliver “wow not how” content that creates demand without overwhelming, and make a natural invitation that leads to sales calls with only your best prospects.

Whether you’re just getting started or scaling past six figures, this framework will show you how to simplify your marketing, attract better clients, and finally have a predictable system for growth.

In this episode of the Expansion Podcast, I sit down with award-winning founder and coach Adam Stott to unpack a simple, repeatable way to grow a business — from getting your first clients to scaling sustainably. We break down the client-acquisition model that took his coaching company from a standing start to seven figures (do the same few things exceptionally well, reinvest, and keep the flywheel turning), and the four-card personality framework (Spades, Clubs, Diamonds, Hearts) that instantly makes your marketing, sales and delivery resonate with all buyers — not just people who think like you. You’ll hear how he launched his first mastermind from an 80-person event, why “boring done brilliantly” beats complex funnels, and how brand building can pull in higher-quality leads faster. If you’re early-stage and want the exact steps to get clients and grow — without chaos — this is your playbook.

In episode two of The Expansion Podcast, I unpack the biggest takeaways from my Titan Mastermind — insights that can change the way you scale. From unlocking hidden revenue with back-end offers, to understanding the four personality types that shape how clients buy and succeed, to rethinking awards, culture, margins, and leadership — this episode goes deep into what it really takes to grow a coaching or consulting business beyond seven figures.

If you’ve ever felt stuck chasing new leads, struggling with margins, or unsure what the next level of leadership looks like, this conversation will give you the clarity and strategies you need to expand.

In our first episode of The Expansion Podcast, I reveal the unfiltered story—from failing school and peeling spuds in a kitchen to building an 8-figure education company, launching one of the UK’s most electric marketing events, and helping clients document over $100,000,000 in revenue. You’ll hear the exact sequence I used: affiliate marketing → YouTube SEO → webinars → live events, including the mistakes (like my first webinar: 0 sales) and the frameworks that finally worked.

If you’re a coach, expert, or service provider who’s tired of the “glam” and wants the gritty levers that actually move revenue, this episode is your starting line.

Welcome to The Expansion Podcast, the show for online entrepreneurs, business owners, coaches, consultants, and agency owners ready to scale and truly expand their businesses.

Hosted by Jon Penberthy, you’ll get a front-row seat to guest interviews, deep-dive trainings, and a raw, unfiltered look behind the scenes of running an 8-figure business. We’re not just talking highlight reels and glamour shots, we’re bringing you the real, nitty-gritty lessons, challenges, and wins that come with building something extraordinary online.

The first 5 episodes drop on 28th August 2025, and this trailer is here to give you a taste of what’s coming. Subscribe now so you don’t miss a moment.