The old “book a call” model is dying. In this episode, Jon Penberthy reveals the new client enrollment system that’s doubling (and even tripling) conversions. Discover why automated funnels are losing effectiveness, how open-and-close enrollments create real FOMO, and why switching to an application process makes prospects want to work with you.

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In this episode, Jon reveals a silent shift happening across the online business world — one that’s quietly transforming how smart entrepreneurs attract and convert clients in 2025.

After completely overhauling his own marketing systems, Jon shares what he discovered, why it’s working better than ever, and how those who adapt early will stay far ahead of the curve while others get left behind.

This is part two in Jon’s behind-the-scenes series on rebuilding his business — and it might just spark the biggest rethink you’ve had about your client acquisition strategy all year.

In this episode, Jon opens up about what’s easily been the hardest year of his entrepreneurial journey — and why he decided to completely rebuild his multi-million-dollar business from the ground up.

After scaling to over $40 million in sales, Jon found himself trapped in a business that looked successful on paper but had become bloated, stressful, and unsustainable behind the scenes. So he hit reset.

You’ll discover:

• What really breaks when you scale from 7 to 8 figures
• The mistakes that quietly kill momentum and creativity
• The exact moves Jon made to simplify, rebuild, and get his fire back
• How to know when it’s time to stop patching problems and start again

If your business feels heavy, overwhelming, or stuck — this episode will show you how to strip things back, rebuild smarter, and reignite your momentum.

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The online business landscape is shifting faster than ever — with trust at an all-time low, skepticism rising, and AI transforming how we market, sell, and deliver results.

In this episode of the Expansion Podcast, Jon opens his “little black book” from the Titan Mastermind, a room of 7, 8, and even 9 figure entrepreneurs — to share the biggest lessons shaping the coaching, consulting, and online business space right now.

You’ll discover why leading with value is no longer optional, how branding goes far beyond a logo (and even down to your webinar design), and why live experiences are making a massive comeback. Jon also breaks down how to soften your sales approach for higher conversions, the “trust bridge” every client has to cross before buying, and the surprising ways entrepreneurs are leveraging AI to save time, cut costs, and unlock growth.

If you want to future-proof your business and learn the strategies top entrepreneurs are using right now, this episode is packed with insights you can act on immediately.

The online business landscape is shifting fast — with trust at an all-time low, competition exploding, and AI reshaping how we market and sell. If you don’t adapt, you’ll get left behind.

In this episode of the Expansion Podcast, Jon dives into part three of his three-part series on navigating these changes — focusing on marketing in today’s tougher, more skeptical marketplace. You’ll learn why personal connection is now your biggest competitive advantage, how to run profitable small events (even with just 10 people), and why having both a “cold funnel” and a “warm funnel” is essential in 2025.

Jon also unpacks the Cold to Sold timeline — and how deciding where your marketing ends and your sales begin could be the difference between scaling with ease or struggling with constant rejection. Plus, you’ll discover the power of displaying deep understanding of your clients, building your own unique framework, and embracing longer sales and value cycles.

If you want to keep winning clients and scaling your business — even as the rules of online marketing change — this episode will show you exactly how to stay ahead.

The rules of marketing have changed — and if you’re still relying on short funnels or quick wins to land clients, you’ll get left behind. In this episode of the Expansion Podcast, Jon unpacks how to adapt your marketing in today’s tougher, more skeptical marketplace — and why doing so could mean the difference between scaling or shutting your doors.

You’ll discover how to use small events (even with just 10 people) to create $25k+ days, why you need both a “cold funnel” and a “warm funnel,” and how to leverage the Cold to Sold timeline to decide where marketing ends and sales begins. Jon also reveals the power of displaying understanding, creating your own unique framework, and embracing longer sales and value cycles in 2025.

If you want to turn more prospects into high-paying clients — even when trust is at an all-time low — this episode will show you the path forward.

The way businesses grow online is changing faster than ever — and if you’re relying only on ads to bring in clients, your business has an expiry date. In this episode of the Expansion Podcast, Jon breaks down why paid ads alone are no longer enough to survive the AI storm, and what you must do instead.

You’ll discover the three traffic strategies every business needs right now (buy it, build it, and borrow it), how they work together to create long-term stability, and why doubling down on content has never been more important.

If you want your business to thrive — not just survive — in the AI era, this episode is a must-listen.

AI is changing business growth forever — and if you don’t adapt, you’ll be left behind. In this episode of The Expansion Podcast, I break down exactly how I’m using AI in my own eight-figure business and the four areas you need to fix right now if you want to keep growing.

I’ll show you how to simplify your operations with the 10-80-10 AI model, why trust and brand matter more than ever in a noisy, AI-driven market, and how to restructure your offers so clients buy faster — even with longer sales cycles. Plus, I’ll share the lean operations and mindset shifts that will storm-proof your business in 2025 and beyond.

If you’ve been feeling the pressure of AI, increased competition, or slower sales, this episode will give you a clear, actionable framework to survive and thrive.