“What is branding worth, and when does the ROI make sense?”

Have you ever asked that question or pondered whether or not it's time to work on your brand, or invest in your brand? That's exactly where Susan Hohman is right now. Trying to decide if it's worth it. She came looking for advice and Marc Scott has a few tips for her.

🎙️ From Marc’s quirky Dr. Pepper hat branding to building consistent visual identities, they dive into:

• How brand associations (like Marc = Dr. Pepper & barbecue) can boost recognition

• The evolution of your personal brand across different niches (explainer videos, documentaries)

• Key branding building blocks: logo, colors, fonts, headshots, tagline, and messaging

• When to hire a branding expert and how that decision impacts your demos, website, and client pitch

Whether you’re just starting or looking to level up, this episode delivers practical, real-world branding advice for voice talents.

🖱️ Susan Hohman Website - https://susanhohmanvoiceart.com 🖱️ Susan Hohman on Instagram - https://instagram.com/susanhohmanvoiceart 🖱️ Susan Hohman on LinkedIn - https://linkedin.com/in/susanhohmanvoiceover 🖱️ Susan Hohman on YouTube - https://youtube.com/@susanhohmanVO

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur

* Voice Over Marketing Playbook ➡️ Visit https://voiceovermarketingplaybook.com

* Free Guide: 10 Common Marketing Mistakes ➡️ Visit https://vopreneur.com/10mistakes

* Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott

* For voice over services: ➡️ Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? ➡️ Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15

• Branding can be interpreted in various ways.
• A personal brand evolves over time.
• Consistency is crucial for brand identity.
• Brand associations can be built through personal experiences.
• Creating a clear brand story is essential for voice actors.
• Investing in branding can yield a return on investment.
• Branding should reflect your unique value proposition.
• Visual elements like logos and colors contribute to branding.
• Storytelling is a powerful tool in branding.
• Working with a branding expert can clarify your brand message.

Do you ever feel buried in marketing, admin, and editing tasks—and wonder what you should be doing instead? In this episode, Marc Scott breaks down how to identify which voice over tasks to outsource, why some of the best candidates are the ones you do well but don’t need to do yourself, and where to find help within or outside the VO industry.

🎙️ Learn how to:

• Prioritize what only you can do (studio work, client calls, creative sessions)

• Recognize tasks you procrastinate on—because they often hold the key to progress

• Calculate opportunity cost: would outsourcing a $25/hr task free you up for $500/hr recordings?

• Choose between hiring VAs, niche pros (like audiobook editors), or even applying smart tools/plugins

• Leverage flexible outsourcing strategies: project-based support vs. ongoing help

Get actionable insights on using tools like Nimble, VA for VO, and plugins to streamline your path—and stop busy‑work from eating your creative hours. Perfect for voice actors ready to scale with clarity and control.

🖱️ Kristin Aikin Salada Website - www.kristinvoiceovers.com

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur

* Voice Over Marketing Playbook ➡️ Visit https://voiceovermarketingplaybook.com

* Free Guide: 10 Common Marketing Mistakes ➡️ Visit https://vopreneur.com/10mistakes

* Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott

* For voice over services: ➡️ Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? ➡️ Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15

✅ Outsource tasks that you do well but don't have to do yourself. ✅ Procrastinated tasks are prime candidates for outsourcing. ✅ Consider the opportunity cost of tasks that take time away from higher ROI activities. ✅ Hiring someone with industry knowledge can reduce the learning curve. ✅ Outsourcing doesn't always mean hiring someone full-time; it can be project-based. ✅ Automate repetitive tasks to save time and effort. ✅ Use templates and tools to streamline communication and processes. ✅ Evaluate what tasks only you can do and focus on those. ✅ Investing in outsourcing can lead to greater profits in the long run.

Where does my voice fit? How can I niche down?

That's the question Patricia Brayley has for Marc Scott in this Summer Series episode of the podcast.

Patricia wanted to dig into choosing the perfect voiceover niche—from wellness and luxury to e‑learning and leadership training. I offer up a bunch of helpful tips and advice—plus practical steps like:

• Brainstorming without limits 🧠

• Leveraging existing skills and past experience

• Positioning yourself with credibility for high‑end brands

• Balancing niche outreach with steady corporate work

Whether you’re a new or seasoned voice actor, this episode gives you actionable clarity on niching so marketing becomes exciting instead of overwhelming.

Learn how to use your passions and strengths to stand out—and actually enjoy your niche marketing journey.

🖱️ Patricia Brayley Website - https://lightfromwithinvo.com 🖱️ Patricia Brayley on Instagram - https://instagram.com/voiceoverpatricia

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur

* Voice Over Marketing Playbook ➡️ Visit https://voiceovermarketingplaybook.com

* Free Guide: 10 Common Marketing Mistakes ➡️ Visit https://vopreneur.com/10mistakes

* Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott

* For voice over services: ➡️ Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? ➡️ Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15

✅ Narrowing down your niche is crucial for success. ✅ Consider your voice's unique value proposition ✅ Your past experiences can inform your voice over niche. ✅ Brainstorming can help identify niche opportunities. ✅ Balance niche marketing with broader client outreach. ✅ Confidence in your abilities is key when approaching big brands.

In this episode, we explore the best strategies for handling unsubscribes in your email marketing efforts without damaging future opportunities.

GM Hakim was looking for some advice on what to do when a prospect unsubscribes from an email sequence. Marc Scott breaks down how to interpret unsubscribe signals, why they’re not always a rejection, and how to nurture leads outside the inbox.

You’ll learn mindset tips, social media engagement strategies, and smart practices for honoring unsubscribe requests while staying top of mind.

Whether you’re a freelancer, entrepreneur, or marketer, this conversation will help you manage your email list with confidence, maintain strong connections, and set your business up for long-term success.

🖱️ GM Hakim Website - http://www.gmhakim.com 🖱️ GM Hakim on LinkedIn - https://www.linkedin.com/in/gmhakim 🖱️ GM Hakim on X - https://x.com/GMHakimVO 🖱️ GM Hakim on Instagram - https://www.instagram.com/gmhakimvo 🖱️ GM Hakim on Blue Sky - https://bsky.app/profile/gmhakimvo.bsky.social 🖱️ GM Hakim on YouTube - https://www.youtube.com/@gmhakimvo

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur

* Voice Over Marketing Playbook ➡️ Visit https://voiceovermarketingplaybook.com

* Free Guide: 10 Common Marketing Mistakes ➡️ Visit https://vopreneur.com/10mistakes

* Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott

* For voice over services: ➡️ Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? ➡️ Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15

✅ Unsubscribes can be misinterpreted; it's essential to reframe the situation. ✅ Classifying contacts into leads, prospects, and clients helps manage communication effectively. ✅ Honoring unsubscribe requests is crucial to maintaining professionalism. ✅ Social media can be a tool for gentle engagement after unsubscribes. ✅ Not all unsubscribes indicate a lack of interest; clients may still remember you. ✅ Regularly assess the overall response to your outreach efforts. ✅ Focus on the positive interactions rather than fixating on negative feedback. ✅ Building relationships takes time and requires patience, especially after a client unsubscribes.

What should voice actors post on social? Let’s break it down! 🎙

In this episode, Marc Scott and Jay Jackson dive into the fears, challenges, and opportunities voice actors face when trying to share online. Whether you’re nervous about putting yourself out there, unsure what’s “worthy” of posting, or afraid of sounding like everyone else, this conversation gives you real strategies you can apply today.

We unpack the three key content pillars that can fuel your posts for a year — from personal stories, to lessons learned, to industry updates. If you want to show up authentically, build trust, and connect with your audience, this one’s for you. Ready to start posting with confidence? Hit play now, and let’s go!

🖱️ Jay Jackson Website - https://voicebyjay.com 🖱️ Jay Jackson on LinkedIn - https://linkedin.com/in/voicebyjay 🖱️ Jay Jackson on Facebook - https://facebook.com/voicebyjay

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur

* Voice Over Marketing Playbook ➡️ Visit https://voiceovermarketingplaybook.com

* Free Guide: 10 Common Marketing Mistakes ➡️ Visit https://vopreneur.com/10mistakes

* Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott

* For voice over services: ➡️ Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? ➡️ Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15

✅ It's important to participate authentically in content creation. ✅ You don't have to talk about voice over all the time. ✅ Consider what interests you beyond voice over. ✅ Everyone has something to teach based on their experiences. ✅ Sharing personal stories can resonate with your audience. ✅ Educational content can come from your own learning journey. ✅ You can relate your past experiences to your current work. ✅ People do business with those they know, like, and trust. ✅ A structured content strategy can simplify posting.

In this episode, we explore how voice actors staying ahead of AI is not just possible — it’s essential!

Marc Scott and Alexander Devrient dive deep into the challenges and opportunities voice artists face in a world where AI voices are rapidly improving.

Discover how acting skills, continuous training, and authentic human connection give you the edge.

Stay inspired, stay competitive, and learn why being a “human actor” still matters in 2025.

Whether you’re a seasoned pro or just starting out, this episode is packed with tips to help you thrive!

🖱️ Alexander Devrient Website - https://alexanderdevrient.com 🖱️ Alexander Devrient on Instagram - https://instagram.com/ADevrient 🖱️ Alexander Devrient on IMDB - https://imdb.com/name/nm4125020

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur

* Voice Over Marketing Playbook ➡️ Visit https://voiceovermarketingplaybook.com

* Free Guide: 10 Common Marketing Mistakes ➡️ Visit https://vopreneur.com/10mistakes

* Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott

* For voice over services: ➡️ Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? ➡️ Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15

✅ Voice actors must focus on being great actors, not just voice actors. ✅ Storytelling and human connection are key to staying relevant. ✅ Continuous training is essential for voice actors to adapt to changes. ✅ Building rapport with clients can secure long-term relationships. ✅ AI technology is evolving, but human nuances in storytelling remain unmatched. ✅ Staying updated with industry trends is crucial for success. ✅ A positive mindset can influence performance in auditions and bookings.

In this inspiring episode, Marc Scott chat's with Jessica Trinidad, a powerhouse Latina voice actor who built a thriving voice over business — not from LA or NYC, but right from the heart of Iowa! 🌽✨

Jessica shares her journey from Los Angeles to Iowa, how she overcame the myth that “you have to be in a major city to succeed,” and how she built a client list that includes Ford, Wendy’s, and Cracker Barrel — all while staying deeply connected to her cultural roots.

🔥 What You’ll Learn in This Episode:

✅ How to build a successful VO career from a small town or flyover state

✅ Why mindset and resilience matter more than location

✅ Lessons learned as a first-generation Chicana navigating the U.S. business world

✅ How bilingual skills, copywriting, and production services set you apart

Whether you’re an aspiring voice actor, a seasoned pro, or just curious about what it takes to thrive in VO from anywhere, this episode will leave you inspired and equipped with real-world advice.

🖱️ Jessica Trinidad Website - https://jessicatproductions.com 🖱️ Jessica Trinidad on LinkedIn - https://www.linkedin.com/in/jessicatvo 🖱️ Jessica Trinidad on Instagram - https://instagram.com/jessicatproductions 🖱️ Jessica Trinidad Email - jessica@jessicatproductions.com

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur

* Voice Over Marketing Playbook ➡️ Visit https://voiceovermarketingplaybook.com

* Free Guide: 10 Common Marketing Mistakes ➡️ Visit https://vopreneur.com/10mistakes

* Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott

* For voice over services: ➡️ Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? ➡️ Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15

✅ The pandemic accelerated the need for home studios in voiceover. ✅ Community support plays a significant role in building a business. ✅ Many believe you must be in a major city to succeed in voice over, which is a misconception. ✅ Improv can be a valuable asset for a voice actor. ✅ Being a first-generation American has influenced Jessica's career path. ✅ Maintaining cultural identity while navigating the voice over industry is important. ✅ Mentorship has provided valuable business insights for Jessica. ✅ Investing wisely in equipment is crucial for voice over success. ✅ Prioritize people over transactions for long-term success. ✅ Networking is a powerful tool for growth. ✅ Mindset plays a significant role in overcoming challenges. ✅ Embrace your unique skills to stand out in your field. ✅ Don't let location limit your opportunities. ✅ Success comes from integrity and perseverance.

As a voice actor, the most powerful marketing tool you might be missing?

The stories you tell yourself.

In this episode, I open up about a frustrating situation I experienced—four months and $500 spent on a course, only to miss the final exam. But this episode isn’t about failure. It’s about perspective—and how choosing the right story can completely change your results in voice over and in life.

🎧 Whether you’re struggling to book, feeling stuck, or doubting your progress, this mindset shift could be the key to finally moving forward.

✅ What You’ll Learn:

• Why the story you tell yourself directly impacts your VO career

• How I reframed a personal setback into a financial win

• The truth about marketing fear and how to change it

• What I’m doing to break into documentary narration—and why I’m not giving up

• How to use storytelling as a tool for motivation and consistency

🎯 This episode is your reminder: you get to choose the narrative. Choose wisely.

* Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com

* Free Guide: 10 Common Marketing Mistakes Visit https://vopreneur.com/10mistakes

* Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott

* For voice over services: Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur

* Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com

* Thanks to Christy Harst for VO contributions! Visit https://christyharst.com

* Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

✅ Perspective influences the stories we tell ourselves. ✅ The stories we tell impact our results. ✅ Choosing a positive perspective can lead to better outcomes. ✅ Negative experiences can be reframed into learning opportunities. ✅ Marketing is often viewed negatively, but perspective can change that. ✅ Taking action is necessary alongside positive thinking. ✅ It's essential to reflect on and improve the stories we tell ourselves.