“What is branding worth, and when does the ROI make sense?”

Have you ever asked that question or pondered whether or not it's time to work on your brand, or invest in your brand? That's exactly where Susan Hohman is right now. Trying to decide if it's worth it. She came looking for advice and Marc Scott has a few tips for her.

🎙️ From Marc’s quirky Dr. Pepper hat branding to building consistent visual identities, they dive into:

• How brand associations (like Marc = Dr. Pepper & barbecue) can boost recognition

• The evolution of your personal brand across different niches (explainer videos, documentaries)

• Key branding building blocks: logo, colors, fonts, headshots, tagline, and messaging

• When to hire a branding expert and how that decision impacts your demos, website, and client pitch

Whether you’re just starting or looking to level up, this episode delivers practical, real-world branding advice for voice talents.

🖱️ Susan Hohman Website - https://susanhohmanvoiceart.com 🖱️ Susan Hohman on Instagram - https://instagram.com/susanhohmanvoiceart 🖱️ Susan Hohman on LinkedIn - https://linkedin.com/in/susanhohmanvoiceover 🖱️ Susan Hohman on YouTube - https://youtube.com/@susanhohmanVO

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur

* Voice Over Marketing Playbook ➡️ Visit https://voiceovermarketingplaybook.com

* Free Guide: 10 Common Marketing Mistakes ➡️ Visit https://vopreneur.com/10mistakes

* Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott

* For voice over services: ➡️ Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? ➡️ Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15

• Branding can be interpreted in various ways.
• A personal brand evolves over time.
• Consistency is crucial for brand identity.
• Brand associations can be built through personal experiences.
• Creating a clear brand story is essential for voice actors.
• Investing in branding can yield a return on investment.
• Branding should reflect your unique value proposition.
• Visual elements like logos and colors contribute to branding.
• Storytelling is a powerful tool in branding.
• Working with a branding expert can clarify your brand message.

Do you ever feel buried in marketing, admin, and editing tasks—and wonder what you should be doing instead? In this episode, Marc Scott breaks down how to identify which voice over tasks to outsource, why some of the best candidates are the ones you do well but don’t need to do yourself, and where to find help within or outside the VO industry.

🎙️ Learn how to:

• Prioritize what only you can do (studio work, client calls, creative sessions)

• Recognize tasks you procrastinate on—because they often hold the key to progress

• Calculate opportunity cost: would outsourcing a $25/hr task free you up for $500/hr recordings?

• Choose between hiring VAs, niche pros (like audiobook editors), or even applying smart tools/plugins

• Leverage flexible outsourcing strategies: project-based support vs. ongoing help

Get actionable insights on using tools like Nimble, VA for VO, and plugins to streamline your path—and stop busy‑work from eating your creative hours. Perfect for voice actors ready to scale with clarity and control.

🖱️ Kristin Aikin Salada Website - www.kristinvoiceovers.com

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur

* Voice Over Marketing Playbook ➡️ Visit https://voiceovermarketingplaybook.com

* Free Guide: 10 Common Marketing Mistakes ➡️ Visit https://vopreneur.com/10mistakes

* Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott

* For voice over services: ➡️ Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? ➡️ Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15

✅ Outsource tasks that you do well but don't have to do yourself. ✅ Procrastinated tasks are prime candidates for outsourcing. ✅ Consider the opportunity cost of tasks that take time away from higher ROI activities. ✅ Hiring someone with industry knowledge can reduce the learning curve. ✅ Outsourcing doesn't always mean hiring someone full-time; it can be project-based. ✅ Automate repetitive tasks to save time and effort. ✅ Use templates and tools to streamline communication and processes. ✅ Evaluate what tasks only you can do and focus on those. ✅ Investing in outsourcing can lead to greater profits in the long run.

Where does my voice fit? How can I niche down?

That's the question Patricia Brayley has for Marc Scott in this Summer Series episode of the podcast.

Patricia wanted to dig into choosing the perfect voiceover niche—from wellness and luxury to e‑learning and leadership training. I offer up a bunch of helpful tips and advice—plus practical steps like:

• Brainstorming without limits 🧠

• Leveraging existing skills and past experience

• Positioning yourself with credibility for high‑end brands

• Balancing niche outreach with steady corporate work

Whether you’re a new or seasoned voice actor, this episode gives you actionable clarity on niching so marketing becomes exciting instead of overwhelming.

Learn how to use your passions and strengths to stand out—and actually enjoy your niche marketing journey.

🖱️ Patricia Brayley Website - https://lightfromwithinvo.com 🖱️ Patricia Brayley on Instagram - https://instagram.com/voiceoverpatricia

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur

* Voice Over Marketing Playbook ➡️ Visit https://voiceovermarketingplaybook.com

* Free Guide: 10 Common Marketing Mistakes ➡️ Visit https://vopreneur.com/10mistakes

* Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott

* For voice over services: ➡️ Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? ➡️ Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15

✅ Narrowing down your niche is crucial for success. ✅ Consider your voice's unique value proposition ✅ Your past experiences can inform your voice over niche. ✅ Brainstorming can help identify niche opportunities. ✅ Balance niche marketing with broader client outreach. ✅ Confidence in your abilities is key when approaching big brands.