What do poems, novels, and films have in common with marketing writing? They all tell a story. In this episode of Everyday Expert Insights, digital marketer Michael Finn unpacks how businesses can infuse storytelling into their marketing writing to capture their customers’ attention.

Listen in as he teaches us tangible ways to improve our marketing and communications through the power of telling a great story.

Important Sections:

• (0:18) Applying Storytelling Structure to Marketing and Communications
• (1:26) Does AI Belong in the Creative Process?
• (4:03) Infusing Storytelling Into Your Marketing Writing
• (12:04) Should You Hire a Marketing Agency For Your Business?
• (15:43) Three Tips to Uplevel Your Writing

What would it look like to become a more empathetic business owner? My guest on this episode of Everyday Expert Insights, business infrastructure expert Christin Zamora, says that her clients come to trust them more because she lends them a listening ear.

Listen in as Christin shares her journey from the corporate world to entrepreneurship, which has included several pivots along the way. She shares how business owners can use AI with intention, how learning she was neurodivergent late in life impacted her career, and more.

Important Sections:

• (1:00) Christin’s Background and How She Helps Business Owners
• (7:37) The Importance of Support and Resources When You’re Starting a Business
• (8:38) How Being Neurodivergent Impacts Business Owners
• (10:02) What is Empathy Driven Design?
• (13:45) How to Use AI With Intention
• (19:00) The Perks of Selling on Etsy
• (24:32) Creating Automated Systems With a Personal Touch

How do we adapt our communication skills to the rapidly changing times? That’s what we’re diving into on this episode of Everyday Expert Insights. My expert is Adolph Hunter, a marketing expert turned tech guy turned leadership coach.

Adolph helps high-performers navigate through major transitions in their lives while staying true to themselves. His communication advice is applicable for both individuals and businesses, and I know you’re going to love his insights.

Important Sections:

• (2:02) Rich Communication Comes From Within
• (5:42) How to Stay True to Yourself During Changing Times
• (10:29) Communication in the Age of AI
• (13:29) Adolph’s Parting Advice: Stop and Pause

Want to know the secret to staying relevant in your market and with your customers? Communication. In this episode of Everyday Expert Insights, I’m joined by business consultant Bob Slone, a former colleague whose career arc (from journalism to big tech to saving startups) has always fascinated me.

Listen in as he shares invaluable tips that all new business owners need to learn. From selling your product to pivoting into a new direction, his advice covers those crucial first few years of business that can set you up for long-term success.

Important Sections:

• (0:27) Bob’s Journey From Journalism to Tech Storytelling
• (6:11) Start With More Than an Idea
• (9:08) Don’t Be Afraid to Pivot
• (14:07) Stop and Assess Your Progress
• (18:16) Never Stop Talking to People

Connect With the Guest:

LinkedIn: linkedin.com/in/robertslone

Burnout isn’t a badge of honor, so why are we still wearing it? In this episode, I sit down with Rosaline Raj, founder of Otterly Brilliant, a business strategist who helps solopreneurs and small businesses clarify their strategy, build authority, and grow sustainably. We dive into everything from smart marketing funnels to integrating wellness into your workday. Plus, we definitely get into AI (because, how can we not?).

Find it Quickly

• 00:13 - Introducing Otterly Brilliant
• 01:29 - Lead Generation and Community Building
• 04:25 - AI in Business
• 06:40 - Ethical Considerations of AI
• 15:53 - Wellness in the Workplace

Links Mentioned

• ChatGPT
• WriteSonic
• New York Times article on student use of AI

Do you really understand your target audience? Many small business owners skip crucial steps when it comes to understanding their target audience’s goals, pain points, and behaviors.

In this episode of the EverydayExpert Insights podcast, marketing coach Christina Hunt explains the importance of target audience research and how human design work can help you connect with your audience on a deeper level. She also shares how her personal growth journey has made her a better marketer and teacher.

Important Sections:

• (1:56) Why Your Target Audience is So Important
• (5:00) The Problem With Shiny Object Syndrome
• (6:10) Don’t Base Your Marketing on What Someone Else Is Doing
• (8:09) How Personal Development Helps You Craft an Authentic Marketing Message
• (12:44) Tying Your Business Goals to Your Marketing Objectives
• (14:50) Setting a Solid Marketing Foundation

Resources Mentioned:

• Building Your Marketing Strategy Course With Christina Hunt
• San Francisco Library System
• The Forum by Landmark
• Human Design

Connect With the Guest:

• Website: hausvonalbe.com
• Instagram: instagram.com/christinaamhunt

Ever felt overwhelmed by the complexities of IT in your business? In this episode, we’re getting a behind-the-scenes look at what the IT department actually does (and doesn’t do) for small to medium-sized businesses with my guest, Colin Poon Tip.

Listen in as Colin explains how IT can support your business goals, not simply sell you on the latest tech. Forward-thinking business owners incorporate IT into their business strategy to help plan for the future.

As a global IT consultant, Colin helps companies with networking infrastructure. He serves high-profile clients, including a prominent restaurant chain. I know you’ll appreciate his fresh take on IT, his candid view on AI, and an uncommon side of most IT professionals, his love of cooking for creativity.

Important Sections of the Conversation:

• (0:30) Meet the Guest: Colin Poon Tip
• (3:06) Debunking the Myth That IT Is a Non-Revenue-Generating Department
• (5:21) Should Small Businesses Use AI?
• (16:03) Why You Should Integrate IT Into Your Business Strategy
• (21:02) IT Isn’t About Tech, It’s About Support
• (24:55) The Link Between IT and Creativity

Resources Mentioned:

• Deep Seek
• The Dunning-Kruger Effect
• Connect with Colin

Bonnie Singleton, Founder of Pollinate Marketing shares how to stop guessing how to generate leads and turn data into dollars.

While most marketing agencies zone in on the latest trends and platforms, her company focuses on helping businesses get more from what's already working. She's enabled clients to double their monthly leads, drastically cut marketing costs, and increase conversion rates from 2% to 6% by targeting the right audience more effectively.

Listen in to hear more!