What do poems, novels, and films have in common with marketing writing? They all tell a story. In this episode of Everyday Expert Insights, digital marketer Michael Finn unpacks how businesses can infuse storytelling into their marketing writing to capture their customers’ attention.

Listen in as he teaches us tangible ways to improve our marketing and communications through the power of telling a great story.

Important Sections:

• (0:18) Applying Storytelling Structure to Marketing and Communications
• (1:26) Does AI Belong in the Creative Process?
• (4:03) Infusing Storytelling Into Your Marketing Writing
• (12:04) Should You Hire a Marketing Agency For Your Business?
• (15:43) Three Tips to Uplevel Your Writing

What would it look like to become a more empathetic business owner? My guest on this episode of Everyday Expert Insights, business infrastructure expert Christin Zamora, says that her clients come to trust them more because she lends them a listening ear.

Listen in as Christin shares her journey from the corporate world to entrepreneurship, which has included several pivots along the way. She shares how business owners can use AI with intention, how learning she was neurodivergent late in life impacted her career, and more.

Important Sections:

• (1:00) Christin’s Background and How She Helps Business Owners
• (7:37) The Importance of Support and Resources When You’re Starting a Business
• (8:38) How Being Neurodivergent Impacts Business Owners
• (10:02) What is Empathy Driven Design?
• (13:45) How to Use AI With Intention
• (19:00) The Perks of Selling on Etsy
• (24:32) Creating Automated Systems With a Personal Touch

How do we adapt our communication skills to the rapidly changing times? That’s what we’re diving into on this episode of Everyday Expert Insights. My expert is Adolph Hunter, a marketing expert turned tech guy turned leadership coach.

Adolph helps high-performers navigate through major transitions in their lives while staying true to themselves. His communication advice is applicable for both individuals and businesses, and I know you’re going to love his insights.

Important Sections:

• (2:02) Rich Communication Comes From Within
• (5:42) How to Stay True to Yourself During Changing Times
• (10:29) Communication in the Age of AI
• (13:29) Adolph’s Parting Advice: Stop and Pause