Ever wondered how to make money online without a massive following? Think you need viral videos, influencer status, or a blue checkmark next to your name? Think again!

Meet Stephanie Snyder Williams, the fiery redhead proving that you don’t need a million followers to rake in serious cash - you just need User-Generated Content (UGC) and a dash of marketing magic.

In this episode, Biz-Souls hosts Rona Lewis and Jeffrey Hansler dive into Stephanie’s journey from UGC newbie to client-acquiring dynamo. She’s figured out how to monetize authenticity—and she’s doing it without a single viral dance video (that we know of).

What’s UGC, and why should you care?

User-Generated Content is the marketing world's best-kept secret—brands are ditching polished ads in favor of real, raw, and relatable content made by people just like you. Consumers trust genuine recommendations more than staged influencer endorsements, and companies are willing to pay good money for it.

Stephanie spills the ginger tea on:

• How she landed her first clients (without a massive following)

• The work involved in crafting compelling UGC that sells

• Why brands prefer UGC over traditional marketing

• How her natural enthusiasm gives her an edge in the industry

So, whether you’re looking for a side hustle, a new career path, or just a way to turn your witty one-liners and editing hard cuts into cash, Stephanie’s story will have you thinking: “Wait… I can do that too!”

Tune in now and learn how to make money online—no followers required!