Most publicists will tell you the press release is dead. Kristen Skladd, a former broadcast journalist who launched her own PR agency in 2020, thinks that couldn't be further from the truth ... and she has the receipts. She estimates more than half the time she pitches a journalist, the story runs in her exact wording, straight from the release she wrote.

Kristen and Jeff get into why a press release is really about nailing your messaging, how to find the "nuggets" worth covering when you don't have a record sale to announce, and the newsjacking tactic that inserts you into trending stories. They also cover newswire distribution (EIN vs. the pricier PR Newswire), why those pickups now matter as much for AI search as they do for backlinks, the foundation work to do before you pitch anyone, and the one shortcut reporters spot instantly: letting ChatGPT write the release for you.

https://kmsgroup.co/
http://www.linkedin.com/in/kristenskladd

Epic Agents Podcast
https://epicagentspodcast.com/

Hosted by:
Jeff Hamm
https://lknreal.com/
https://bannerelkliving.com/

Aubree Lewis sold her own artwork and spent six years in a frame shop before a college friend's new Greenville real estate team pulled her into the business – and she closed 42 units her first year. Today she leads a team at Keller Williams Drive where 60% of clients are relocating to the Upstate from out of state, and most of them found her on YouTube first.

Aubree and Jeff get into why long-form video attracts the people who actually transact while short-form is "what you watch on the toilet," how she uses viewer analytics to forecast next month's closings, the six months she spent flipping her business from 70% team-generated leads to 70% self-generated, and why success eventually means being able to turn a client down. She closes with a genuinely doable starting point for agents intimidated by video: four content ideas a month, one video a week, and your own face on camera.

https://www.theaubreelewisgroup.com/

As featured on:
Top 10 Greenville SC Real Estate Agents

Subscribe to the #1 Email Newsletter in Real Estate:
https://epicagentspodcast.com/

Jillian Batchelor has sold Las Vegas real estate for 26 years and now leads the largest woman-owned team in Nevada - 29 agents, five languages spoken, and roughly 300 closings a year in a market where transactions have been cut in half. She breaks down what a genuinely depreciating market looks like from the inside (about 1,100 price reductions a week, one buyer for every five listings, and a builder spec home she closed at $408,000 under list), why she's buying investment property anyway, and the completely free three-part marketing plan she'd hand any agent who's plateaued.

https://lasvegas1realestate.com/

https://jillianbatchelor.com/

Most people in the mortgage world chase real estate agents and stop there. Sarah Biernbaum, Director of Growth and Business Development for Choice Mortgage Group in Boca Raton, built her entire referral engine by going after everyone else — builders, title reps, inspectors, insurance agents, CPAs, even divorce attorneys — and letting the agent relationships follow. Her rule is simple: walk in asking "how can I help you?" instead of "got any buyers for me?"

Sarah and Jeff get into why she hands CPA relationships off to loan officers who speak the same language, how Choice keeps every piece of the loan process in-house so a three-year LO and a twenty-five-year veteran deliver the identical experience, why she thinks every professional should start their career in hospitality, and what she learned running 65 episodes of her own podcast with her CEO.

https://www.instagram.com/sarah.deelybaum/

https://choicemortgage.com/

Hosted by:
Jeff Hamm
Real Estate Broker
https://epicagentspodcast.com/
https://lknreal.com/
https://bannerelkliving.com/
https://aidawerks.com/

Every so often a guest makes me want to go back and redo my first three years in this business. Devin Sweazy is one of them. She left a lucrative medical device career, put an offer on a Marco Island house while she was there on vacation, and moved her three daughters from downtown Chicago four months later – all before she had a real estate license. The nudge came from her daughter Jaden, who asked the question Devin didn't have a good answer for: "Mom, why aren't you a realtor?"

What follows is honestly a master class. Devin walks us through spending a full year studying the island before taking a single client, launching with a $40,000 advertising budget she tracked lead by lead, and building a YouTube channel that produced nothing for two and a half years and now on its own drives about four closings a year at a $1.8M average price point. We also get into why AI search is sending both of us the most qualified leads we've seen, and why in a second-home market, the thing you're really selling isn't square footage – it's your client's time.

Devin Sweazy Group
https://devinsweazygroup.com/

Epic Agents Podcast
https://epicagentspodcast.com/

Produced by:
Jeff Hamm - Real Estate Broker
https://lknreal.com/
https://bannerelkliving.com/

SEO, AI & Digital PR for Realtors
https://aidawerks.com/

Jamie Knight, a 20-plus-year real estate veteran and Epic agent in Lafayette, Louisiana, joins the podcast to share how a chance suggestion to get his license turned into a thriving referral-based business closing 35–50 deals a year. He opens up about the personal turning point—having twin boys five years ago—that pushed him to become more intentional, move companies after 18 years, launch his own podcast (Real South Agents), and show up authentically online.

The conversation digs into the fundamentals that actually drive referrals: warm calls to past clients, a weekly community-focused email newsletter pulling a 40–50% open rate, and genuinely caring about people through life's ups and downs. Jamie also breaks down his faceless, long-form home tour strategy on TikTok (@bayoubroker), Instagram, and Facebook—explaining why 7-to-10-minute vertical walkthroughs are winning the algorithm, and why framing videos for buyers rather than sellers makes all the difference.

https://www.instagram.com/realtorjamieknight/

https://www.tiktok.com/@bayoubroker

Produced by:
Jeff Hamm - Real Estate Broker
https://lknreal.com/
https://bannerelkliving.com/

SEO & Digital PR for Realtors
https://aidawerks.com/

Epic Agents Podcast – https://epicagentspodcast.com/

This week on Epic Agents, I sit down with two of my favorite local pros — Jen Foster and Barrie Rojahn of Foster Rojahn Premier Properties — for a conversation about the long road into real estate and why the "overnight success" almost never is one. Both started in Northern Virginia, crossed paths in Charlotte's multifamily world back in their twenties, and spent two decades in property management and HOA portfolio management before either of them ever held a brokerage license. They call each other "work wives," and after this episode you'll understand why.

We get into the good stuff: how Jen's creative, design-driven brain pairs with Barrie's analytical, numbers-down-to-the-penny approach to give clients a genuine "two for one." We talk about treating your license like a startup, the difference between starting with capital and starting with time, why ego has no seat at their table, and Barrie's contagious passion for building wealth through real estate. If you're early in your real estate journey — or eyeing a career change into the business — this one's for you.

https://frpremierproperties.com/

https://www.youtube.com/@thelakenormanpulse

What if the first step to a calmer home (or a faster home sale) had nothing to do with paint colors or new furniture? In this episode, Jeff sits down with Amerika Young, creator of the Space Edit Reset, to talk about a refreshingly simple approach to resetting any room. Drawing on a background in architecture, interior design, and 14 years working on private jets – where every inch of space matters – Amerika shares why our nervous systems react to clutter and layout long before color or texture, and how her step-by-step method helps you examine a room, remove what doesn't belong, and put back only what serves the space.

Jeff and Amerika also dig into the business side: how the Space Edit Reset evolved from a video guide into a book and a sister program, the Pre-Market Reset, built specifically for sellers and the realtors who serve them. They cover practical ways agents can use it (including as a no-strings outreach tool for FSBOs and an affiliate income stream), plus a candid conversation about building digital products that scale – from Amazon KDP and IngramSpark for books to Stan Store for hosting courses and webinars. Whether you want a more peaceful living space or you're prepping your home to sell, this one's full of usable ideas.

Learn more:
https://spaceeditreset.com/

Epic Agents Podcast
https://epicagentspodcast.com/

Produced by:
Jeff Hamm - Real Estate Broker
https://lknreal.com/
https://bannerelkliving.com/

SEO & Digital PR for Realtors
https://aidawerks.com/