• Ep52 Beyond revenue: a smarter strategy to selling – Paul Connolly

  • 2025/04/09
  • 再生時間： 37 分
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Ep52 Beyond revenue: a smarter strategy to selling – Paul Connolly

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  • Sales leadership is no longer just about revenue – it’s about driving strategic, customer-focused outcomes across the business. That’s according to Paul Connolly, Sales Director at Lincoln Sentry, a division of the Dulux Group.

    With a career spanning the UK, Ireland, New Zealand, and Australia, Paul shares his journey from supermarket management to leading high-performing sales teams in complex, multi-channel environments.

    Paul unpacks the evolution of sales leadership, the importance of data-driven decision-making, and how measuring profitability – rather than just revenue – can transform commercial strategy. Paul also delves into cost-to-serve analysis, CRM effectiveness, and how coaching conversations and accountability frameworks drive performance.

    MORE INFORMATION

    The Next Level Sales Impact Online Program

    https://thesalesdr.com.au/online-program/

    The Sales Revolution Book
    https://thesalesdr.com.au/the-sales-revolution-book/

    The Sales Doctor
    https://thesalesdr.com.au/

    See omnystudio.com/listener for privacy information.
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あらすじ・解説

Sales leadership is no longer just about revenue – it’s about driving strategic, customer-focused outcomes across the business. That’s according to Paul Connolly, Sales Director at Lincoln Sentry, a division of the Dulux Group.

With a career spanning the UK, Ireland, New Zealand, and Australia, Paul shares his journey from supermarket management to leading high-performing sales teams in complex, multi-channel environments.

Paul unpacks the evolution of sales leadership, the importance of data-driven decision-making, and how measuring profitability – rather than just revenue – can transform commercial strategy. Paul also delves into cost-to-serve analysis, CRM effectiveness, and how coaching conversations and accountability frameworks drive performance.

MORE INFORMATION

The Next Level Sales Impact Online Program

https://thesalesdr.com.au/online-program/

The Sales Revolution Book
https://thesalesdr.com.au/the-sales-revolution-book/

The Sales Doctor
https://thesalesdr.com.au/

See omnystudio.com/listener for privacy information.
続きを読む 一部表示

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