Repurposing LinkedIn Lives Into Your Podcast with Jon Gay

As I was thinking about what to publish this week, I decided to go to my "Vault" containing a few years of LinkedIn Live interviews, and where better to start than this episode, featuring podcast producer Jon Gay who shares strategy tips about converting past LinkedIn Live videos into a podcast and why the advice still matters.

Jon explains the basics of turning video into audio, why audio can be more intimate and memorable than video, and how podcasts create long-term, evergreen ROI.

He covers key production tips: using a dynamic mic like the Samson Q2U instead of a Blue Yeti, recording in a sound-friendly space, doing a mic check, what to avoid drinking before a show (dairy/carbonation), staying close to the mic, and managing notifications.

He compares Zoom with local-recording platforms, discusses editing options (including Descript), and outlines hosting, RSS feeds, distribution to Apple/Spotify/YouTube, promotion tactics, and respecting audience time. We also discuss DIY vs outsourcing, pricing ranges, ideal episode length, and monetization realities.

00:00 Podcast Vault Intro
01:27 Tools Hosting Disclosures
02:34 Meet Jon Gay
04:46 Why Repurpose Lives
05:45 Jon Framework Overview
07:16 Audio Versus Video
08:42 Podcasting Growth ROI
11:23 Mic Gear Recommendations
14:02 Recording Space Setup
15:27 Zoom Versus Local Recording
18:02 Make Visuals Audio Friendly
19:07 Presentation Day Soundcheck
23:35 Mic Technique Proximity
24:55 Editing Software Options
25:14 Choose Your DAW
25:28 Before And After Edit
26:57 Descript Text Editing
28:57 Podcast Hosting Basics
30:26 Distribution And Promotion
32:10 Follow Not Subscribe
33:09 Respect Your Audience
35:41 Audience Q And A
36:10 DIY Vs Outsource Costs
39:11 Ideal Episode Length
42:07 Monetization Mindset
43:29 YouTube Audio Tradeoffs
45:43 Wrap Up And Contact

Connect with Jon: https://www.linkedin.com/in/jongay18/

Visit his website: https://jagpodcastproductions.com/

Check out my affiliate / partner offers here: https://www.mellermarketing.com/specialoffers

Original livestream: https://www.youtube.com/live/-hhmFrbYC0A?si=EOGA7PJbJs2zTjjN

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

I answer five community questions about LinkedIn and share how I repurpose Q&As into a podcast, blog, and YouTube video while keeping askers anonymous.

First, I explain that even without deep industry experience (like real estate), the key is understanding audience mindset on LinkedIn and optimizing a profile to clearly describe services and provide a path to do business.

Next, I advise canceling LinkedIn Premium if its features aren’t being used, and I note the premium tools I find most valuable, including profile views, personalized invite notes, and the away message.

I then explain how to block or report irrelevant or offensive promoted ads.

I also outline ways to capitalize on being tagged in a post that boosted podcast listens by commenting, reposting, linking directly, and networking with others mentioned.

Finally, I discuss LinkedIn’s new paid consultation link "Get Advice from Me" -- a feature for Premium Business, why it may be intended to drive upgrades, and why it may not convert well compared to other profile link placements.

00:00 Community Q&A Intro

01:11 Real Estate LinkedIn Tips

04:33 Profile Refresh Masterclass

05:04 Canceling Premium

06:19 Premium Features Breakdown

08:36 Blocking Offensive Ads

11:17 Podcast Shoutout Spike

15:30 Get Advice Button

21:04 Wrap Up and Contact

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

Overthinking can look like “being responsible,” but it often feels like you’re stuck in your own head with no exit. We’re putting the spotlight on Elaine Belson, a self-authority coach, speaker, psychotherapist, and Army veteran, to talk about what really helps when you’re hard on yourself, constantly second-guessing, or relying on other people’s reactions to feel OK.

Elaine breaks down her one-to-one coaching, including a 60-minute mindset reset and a 90-minute deep dive (plus discounted multi-session packages). We dig into the patterns that keep women trapped in self-criticism and people pleasing, and why building self-authority means learning to trust your instincts, set boundaries without looking for permission, and practice self-validation instead of using others as mirrors.

You’ll hear memorable frameworks you can actually use: overthinking is like chocolate cake (comforting, but not a solution), the six types of overthinking, and why emotions are information just like hunger or pain. Elaine also shares the “Columbo” approach to growth (curious, not judgmental) and a powerful reframe for boundaries she calls the opposite of the golden rule. We even get into her story of joining the Army at 42 and what that says about choosing a bigger impact.

If you want practical mindset coaching, emotional intelligence tools, and a clearer path to confident decisions, this conversation will give you a solid starting point. Subscribe, share this with a friend who’s stuck in overthinking, and leave a review to help more people find the show.

00:00 Member Spotlight Intro

01:37 Meet Elaine Belson

03:02 Elaine’s Background Mantras

04:28 One to One Coaching Offer

04:43 Who It’s For and How It Helps

07:13 How Clients Find and Book

09:45 Who It’s Not For

10:38 Audience Q and A Stories

14:16 Trends Overthinking Chocolate Cake

16:10 Army Veteran Story Barbie Moment

22:57 Self Validation and Mirroring

25:48 Wrap Up Links and Community Events

30:08 Final Thanks and Close

Connect with Elaine on LinkedIn: https://www.linkedin.com/in/elainebelsonlcsw/

Visit Elaine's website:
https://www.theselfauthoritycoach.com/

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

In this podcast episode, I turn a real client email into a simple LinkedIn content framework that can help you demonstrate expertise without sharing private details.

I also break down what to do after a post performs well so engagement turns into actual conversations, not just likes.

• pulling content ideas from emails, texts, and DMs we already receive
• anonymizing client context while keeping the lesson useful
• evaluating a LinkedIn post using reactions and comments as signals
• reviewing reactors for reconnection and follow-up opportunities
• inviting second- and third-degree people to connect with a personal note
• replying to every comment to improve etiquette and reach
• keeping posts conversational so they do not read like AI
• using fewer, relevant hashtags and keeping expectations realistic

00:00 Why I Published Today

00:37 Turn Questions Into Content

01:05 Anonymized Client Post Review

03:00 Follow Up On Reactions

05:12 Reply to Every Comment

05:52 Sound Human Not AI

06:44 Hashtags and SEO Reality

08:07 Wrap Up and Call to Action

Shout out to Podcasting Business School:
https://podcasts.apple.com/us/podcast/podcasting-business-school/id1439327697

QUESTIONS? You can email me at Brenda at MellerMarketing.com.

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

QUESTION: How do I curate valuable content that builds trust for prospects & candidates?

This episode answers an audience question.

00:00 Welcome and Audience Question
00:15 VIP Email List Workflow
02:00 Trust Building Basics
03:14 Prospect Content Strategy
03:46 LinkedIn vs YouTube Monetization
07:06 Content for Candidates
08:31 Organizing Past Episodes
09:32 Podcast Episodes to Reference
15:12 Turning Podcasts Into Blogs
16:02 Blogs and Masterclass Ideas
18:41 Testimonials and Social Proof
19:24 Wrap Up and Next Steps

Podcast Episodes Referenced:

• 191: AI Can’t Do This: Answer Your LinkedIn Questions
  buzzsprout.com/2162051/episodes/18198338
• 184: How Speaking Can Help You Showcase Your Business and Expertise. buzzsprout.com/2162051/episodes/17940730
• 182: This Week’s LinkedIn Questions: How to Get a Bigger Slice of the LinkedIn Pie. buzzsprout.com/2162051/episodes/17874958
• 163: Tips for Posting on Your LinkedIn Company Page. buzzsprout.com/2162051/episodes/17148531
• 132: Trifecta Talks (with Michelle B. Griffin and Michelle J. Raymond) buzzsprout.com/2162051/episodes/15914620
• 118: SEO Tips for Entrepreneurs (with Rachel Lindteigen) buzzsprout.com/2162051/episodes/15465378
• 110: How to use FAQs as content featuring a question
  buzzsprout.com/2162051/episodes/15400028

Blogs Referenced:

• AI Can’t Do This: Answer Your LinkedIn Questions
  mellermarketing.com/blog/why-brenda-meller-is-better-than-chatGPT-at-answering-linkedin-questions
• Reminding People What You Do Is Good Marketing mellermarketing.com/blog/reminding-people-what-you-do-is-good-marketing
• Amazing Virtual Marketing Masterclasses to Supercharge Your Business mellermarketing.com/blog/amazing-virtual-marketing-masterclasses-marketing-with-meller
• Blog on LinkedIn: Why Bother?
  mellermarketing.com/blog/blog-on-linkedin-why-bother
• Wanna Grow Your Business? Ask Your Clients for Testimonials mellermarketing.com/blog/leverage-raving-customers-to-find-more-customers

Join my VIP Email List: mellermarketing.com/subscribe

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

We bring on Carrie Saunders for a Member Spotlight and get a clear look at Go High Level through her white-label offer, Course Creator Suite, including what it does well for course creators and online business owners. We also talk honestly about platform support, pricing pressure, and what it really takes to move from tools like Kajabi, Wix, or WordPress.

• how our Member Spotlight interviews work and why we feature members
• what Go High Level is and who it helps
• why Course Creator Suite adds curated training plus live Q&A and implementation support
• when DIY setup makes sense and when done-for-you support saves time
• pricing at $97/month plus usage-based email and messaging costs
• how importing courses and contacts works when migrating from Kajabi
• why the built-in CRM matters for tracking forms, bookings, purchases, tags, and lifetime value
• a quick CRM demo showing contact records and pipeline workflows
• upcoming Marketing with Meller events and how we handle calendar invites

Learn more: https://coursecreatorsuite.com or info@coursecreatorsuite.com

Connect with Carrie Saunders on LinkedIn: https://www.linkedin.com/in/carriesaunders/

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

Someone asks for your rate and suddenly your brain starts negotiating against you. I’ve been there, and I’m sharing the stories that changed how I price my work as an enthusiastically self-employed consultant, coach, and LinkedIn trainer. We start with the core truth behind value-based pricing: clients are not paying you to “cut the wire.” They’re paying you to know which wire to cut, and that comes from years of experience, pattern recognition, and results.

I walk through how my LinkedIn coaching evolved from a $150 in-person session into a $750 VIP coaching package built for real implementation, including recorded sessions, a profile resource guide, and an accountability call.

I also talk about what it feels like to raise rates, how to present a clean offer ladder during discovery calls, and why a done-for-you service should cost more when it demands deep focus and intensive time.

Then we get into the messy parts: the moment a prospect told me my training cost “more than our lawyers,” how that objection stuck with me, and how I’d handle it now. We also dig into client boundaries, scope creep, and the “pain in the” clients who drain your energy.

Finally, we talk about AI tools like ChatGPT and Gemini, why their advice can be outdated, and why expert access is becoming the real premium in coaching and consulting.

If you want more confidence in your pricing strategy and a healthier relationship with your time, press play.

Subscribe, share this with a self-employed friend who’s undercharging, or message me on LinkedIn with the biggest pricing challenge you’re facing right now.

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

In this episode, I share what changes when we stop doing free work that doesn’t lead anywhere and start building offers that respect our time and our audience’s goals. I break down how “No More Free For Free” reshapes speaking, webinars, memberships, and the way to plan paid events.

Other topics include:

• why we should stop apologizing for gaps and just jump back in
• the “No More Free For Free” rule and what it means in practice
• how we ask “Do you have a speaker budget?” early and confidently
• why you consider stop doing free webinars, office hours, and masterclasses
• my shift toward serving solopreneurs, small business owners, and teams with real budgets
• how Marketing With Meller delivers ongoing value through monthly live, virtual sessions
• how my signature program, The Recipe For Social Selling on LinkedIn, rotates coaching topics so members never feel behind
• my goal of 24 paid speaking engagements and the lessons I learned from saying yes to a “free” gig
• becoming an international speaker after UpLift Live 2026 in the UK
• the Small Business Marketing Summit and the speaker lineup built for practical action https://www.mellermarketing.com/sbms2026

Shout Outs include:

• Carol Dorsey (VA Services) https://www.linkedin.com/in/caroledorsey/
• Joshua Meller https://www.linkedin.com/in/joshmeller/
• Giulia Santos dos Reis https://www.linkedin.com/in/giuliasantosdosreis/
  
  

UpLift Live Planning Team:

• John Espirian https://www.linkedin.com/in/johnespirian/
• Jeremy Freeman https://www.linkedin.com/in/businessbrainbox/
• Gus Bhandal https://www.linkedin.com/in/mguruuk/

Small Business Marketing Summit speakers & topics:

• Pam Lippitt: From Hello to Success: Creating the Network that worked for you
• Tom Wells: The numbers behind your best marketing decisions
• Elaine Belson: Why people overthink marketing and how to stop
• Umut Aslan: Building an ideal customer profile to move "from confusion to clarity
• Linda Brubaker: Ditch Your What and Sell Your Why
• Judi Hays: Building a LinkedIn presence that attracts high fee clients
• Annette Richmond: Less stress, more fun, better video
• Nancie Steinberg: Getting media coverage without a PR agency
• Lori Jo Vest: Why certain AI-generated videos and copy fail to sell
• Christopher G. Johnson: The 10 minute meeting fix
• Lori Vajda: How to lodge expertise in an audience's memory
• Liz M. Lopez: Dominating your business success

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)