Repurposing LinkedIn Lives Into Your Podcast with Jon Gay

As I was thinking about what to publish this week, I decided to go to my "Vault" containing a few years of LinkedIn Live interviews, and where better to start than this episode, featuring podcast producer Jon Gay who shares strategy tips about converting past LinkedIn Live videos into a podcast and why the advice still matters.

Jon explains the basics of turning video into audio, why audio can be more intimate and memorable than video, and how podcasts create long-term, evergreen ROI.

He covers key production tips: using a dynamic mic like the Samson Q2U instead of a Blue Yeti, recording in a sound-friendly space, doing a mic check, what to avoid drinking before a show (dairy/carbonation), staying close to the mic, and managing notifications.

He compares Zoom with local-recording platforms, discusses editing options (including Descript), and outlines hosting, RSS feeds, distribution to Apple/Spotify/YouTube, promotion tactics, and respecting audience time. We also discuss DIY vs outsourcing, pricing ranges, ideal episode length, and monetization realities.

00:00 Podcast Vault Intro
01:27 Tools Hosting Disclosures
02:34 Meet Jon Gay
04:46 Why Repurpose Lives
05:45 Jon Framework Overview
07:16 Audio Versus Video
08:42 Podcasting Growth ROI
11:23 Mic Gear Recommendations
14:02 Recording Space Setup
15:27 Zoom Versus Local Recording
18:02 Make Visuals Audio Friendly
19:07 Presentation Day Soundcheck
23:35 Mic Technique Proximity
24:55 Editing Software Options
25:14 Choose Your DAW
25:28 Before And After Edit
26:57 Descript Text Editing
28:57 Podcast Hosting Basics
30:26 Distribution And Promotion
32:10 Follow Not Subscribe
33:09 Respect Your Audience
35:41 Audience Q And A
36:10 DIY Vs Outsource Costs
39:11 Ideal Episode Length
42:07 Monetization Mindset
43:29 YouTube Audio Tradeoffs
45:43 Wrap Up And Contact

Connect with Jon: https://www.linkedin.com/in/jongay18/

Visit his website: https://jagpodcastproductions.com/

Check out my affiliate / partner offers here: https://www.mellermarketing.com/specialoffers

Original livestream: https://www.youtube.com/live/-hhmFrbYC0A?si=EOGA7PJbJs2zTjjN

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)