Repurposing LinkedIn Lives Into Your Podcast with Jon Gay

As I was thinking about what to publish this week, I decided to go to my "Vault" containing a few years of LinkedIn Live interviews, and where better to start than this episode, featuring podcast producer Jon Gay who shares strategy tips about converting past LinkedIn Live videos into a podcast and why the advice still matters.

Jon explains the basics of turning video into audio, why audio can be more intimate and memorable than video, and how podcasts create long-term, evergreen ROI.

He covers key production tips: using a dynamic mic like the Samson Q2U instead of a Blue Yeti, recording in a sound-friendly space, doing a mic check, what to avoid drinking before a show (dairy/carbonation), staying close to the mic, and managing notifications.

He compares Zoom with local-recording platforms, discusses editing options (including Descript), and outlines hosting, RSS feeds, distribution to Apple/Spotify/YouTube, promotion tactics, and respecting audience time. We also discuss DIY vs outsourcing, pricing ranges, ideal episode length, and monetization realities.

00:00 Podcast Vault Intro
01:27 Tools Hosting Disclosures
02:34 Meet Jon Gay
04:46 Why Repurpose Lives
05:45 Jon Framework Overview
07:16 Audio Versus Video
08:42 Podcasting Growth ROI
11:23 Mic Gear Recommendations
14:02 Recording Space Setup
15:27 Zoom Versus Local Recording
18:02 Make Visuals Audio Friendly
19:07 Presentation Day Soundcheck
23:35 Mic Technique Proximity
24:55 Editing Software Options
25:14 Choose Your DAW
25:28 Before And After Edit
26:57 Descript Text Editing
28:57 Podcast Hosting Basics
30:26 Distribution And Promotion
32:10 Follow Not Subscribe
33:09 Respect Your Audience
35:41 Audience Q And A
36:10 DIY Vs Outsource Costs
39:11 Ideal Episode Length
42:07 Monetization Mindset
43:29 YouTube Audio Tradeoffs
45:43 Wrap Up And Contact

Connect with Jon: https://www.linkedin.com/in/jongay18/

Visit his website: https://jagpodcastproductions.com/

Check out my affiliate / partner offers here: https://www.mellermarketing.com/specialoffers

Original livestream: https://www.youtube.com/live/-hhmFrbYC0A?si=EOGA7PJbJs2zTjjN

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

I answer five community questions about LinkedIn and share how I repurpose Q&As into a podcast, blog, and YouTube video while keeping askers anonymous.

First, I explain that even without deep industry experience (like real estate), the key is understanding audience mindset on LinkedIn and optimizing a profile to clearly describe services and provide a path to do business.

Next, I advise canceling LinkedIn Premium if its features aren’t being used, and I note the premium tools I find most valuable, including profile views, personalized invite notes, and the away message.

I then explain how to block or report irrelevant or offensive promoted ads.

I also outline ways to capitalize on being tagged in a post that boosted podcast listens by commenting, reposting, linking directly, and networking with others mentioned.

Finally, I discuss LinkedIn’s new paid consultation link "Get Advice from Me" -- a feature for Premium Business, why it may be intended to drive upgrades, and why it may not convert well compared to other profile link placements.

00:00 Community Q&A Intro

01:11 Real Estate LinkedIn Tips

04:33 Profile Refresh Masterclass

05:04 Canceling Premium

06:19 Premium Features Breakdown

08:36 Blocking Offensive Ads

11:17 Podcast Shoutout Spike

15:30 Get Advice Button

21:04 Wrap Up and Contact

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

Overthinking can look like “being responsible,” but it often feels like you’re stuck in your own head with no exit. We’re putting the spotlight on Elaine Belson, a self-authority coach, speaker, psychotherapist, and Army veteran, to talk about what really helps when you’re hard on yourself, constantly second-guessing, or relying on other people’s reactions to feel OK.

Elaine breaks down her one-to-one coaching, including a 60-minute mindset reset and a 90-minute deep dive (plus discounted multi-session packages). We dig into the patterns that keep women trapped in self-criticism and people pleasing, and why building self-authority means learning to trust your instincts, set boundaries without looking for permission, and practice self-validation instead of using others as mirrors.

You’ll hear memorable frameworks you can actually use: overthinking is like chocolate cake (comforting, but not a solution), the six types of overthinking, and why emotions are information just like hunger or pain. Elaine also shares the “Columbo” approach to growth (curious, not judgmental) and a powerful reframe for boundaries she calls the opposite of the golden rule. We even get into her story of joining the Army at 42 and what that says about choosing a bigger impact.

If you want practical mindset coaching, emotional intelligence tools, and a clearer path to confident decisions, this conversation will give you a solid starting point. Subscribe, share this with a friend who’s stuck in overthinking, and leave a review to help more people find the show.

00:00 Member Spotlight Intro

01:37 Meet Elaine Belson

03:02 Elaine’s Background Mantras

04:28 One to One Coaching Offer

04:43 Who It’s For and How It Helps

07:13 How Clients Find and Book

09:45 Who It’s Not For

10:38 Audience Q and A Stories

14:16 Trends Overthinking Chocolate Cake

16:10 Army Veteran Story Barbie Moment

22:57 Self Validation and Mirroring

25:48 Wrap Up Links and Community Events

30:08 Final Thanks and Close

Connect with Elaine on LinkedIn: https://www.linkedin.com/in/elainebelsonlcsw/

Visit Elaine's website:
https://www.theselfauthoritycoach.com/

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)