The three scariest letters when you’re running your own business?

S.E.O.

And how about when the product you’ve got isn’t tangible, but something like content creation or podcasting?

Building a business is a big job, no matter how large or small your enterprise is. One of the mammoth tasks that lay ahead is building your web site. Building your little home pad online is one thing, getting it seen is another. Is having a website enough? Will your social media presence give your web site presence a boost?

A term you might have heard or seen is SEO, which stands for Search Engine Optimisation.

We decided we needed to speak to an actual expert in the field related to this, so had a good lengthy chat with Nick Morris from SLAM Strategy, breaking from our regular episode format.

Grab your notepad and some light refreshments as we untangle the mysterious world of SEO..

Thanks to SLAM Strategy and Nick Morris for having a chat to us about content creation and SEO tips!

Here’s info about SLAM Strategy:

“Our business model is like no other in the industry! With 22 years of retailing, franchising and online experience, we have truly embraced the digital world in every aspect, and by fully integrating online business management tools, we can operate both effectively and efficiently for our clients. We help both small and big businesses achieve their digital marketing objectives. Talk to one of our Internet strategists today about your needs and we will recommend the ideal solution for your business. We specialise in using Search Engine Optimisation, AdWords Management, Facebook Advertising, Website Optimisation, and Social Media, email marketing and traditional advertising like TV, Radio, Press and other Print Media to help you grow your business.”

Have a look at SLAM Strategy at the following links:

Connect with them on social media: Facebook | Instagram | Twitter | LinkedIn

SEO Adelaide – Get Results with Leading SEO Agency Adelaide, Australia

Want an SEO consultant in Adelaide? SLAM Strategy is a world-known SEO agency that offers ROI focused search engine optimisation services – Call Now

For more hints and tips to elevate you as an expert in your field, subscribe to our podcast Elevating Experts now.

We’d love to hear your feedback on how this has helped you!

You can reach out to us on our website
www.welcomechangemedia.com.au

Or connect with us on social media:
Instagram | LinkedIn | Facebook | Pinterest | Tiktok
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Elevating Experts is an Australian short form podcast series, with new episodes released Mondays, where we help content creators and podcasters by sharing tips to improve your...

You wouldn’t turn up for a job interview unprepared, and nor should you turn up to your podcast interview without knowing something about your guest. Research is fundamental to getting the most out of any interview you do.

In this episode of Elevating Experts, Captain Obvious pops back in to discuss one of the finer points of producing a podcast – research! Here are some of our top tips:

• Know who your guest is
• Know what your guest is talking about
• Look for new ways to engage them on their story

Dorothy Dix was a pseudonym for American Journalist and columnist, Elizabeth Meriwether Gilmer. Whilst people use the term “Dorothy Dixer” in a derogatory form for when questions are framed to support the speaker’s response, she was much more heavily involved in the suffragette movement than this attribute give her credit for. Read a bit more about her here: https://en.wikipedia.org/wiki/Dorothy_Dix

Which Brian May did you want to speak to?

https://en.wikipedia.org/wiki/Brian_May
https://en.wikipedia.org/wiki/Brian_May_(Australian_composer)

Episode Transcript

Hook

Andy: The best way to get the most out of any interview you do is good old research. I’m Andy Le Roy

Louise: And I’m Louise Poole, and we’re giving you the insights to help elevate you as an expert in your field

[Elevating Experts]

Andy: Hey Louise, remember the time you gave the name of someone to one of your producers to line up an interview and they secured the wrong person?

Louise: Like it was only yesterday, Andy, or that time another producer didn’t quite go the extra step in finding out about a potential guest, then locked them in for what turned out to be a disappointingly shallow interview

Andy: I mean, I don’t want to sound nasty, but

Louise: I know… it’s time for a chat with

Sting: Captain Obvious

Louise: Hey there Captain Obvious, looks like Andy has mysteriously stepped out again just as you flashed in

Captain Obvious: It’s always the guilty who run first, Louise mwhahahaha

Louise: I say nothing, Captain Obvious, but you’ve been looking over our careers, you’ve got the benefit of our hindsight… where did we, and other new players in the field go wrong?

Captain Obvious: Very good question, Louise. One of the first things you really need to do is know something about your guest.

Louise: It sounds kind of obvious…

Captain Obvious: That’s my name, don’t wear it out… but it’s something painfully simple, and excruciatingly important! What are the odds of finding someone with very similar skills and the same name?

Louise: Pretty small, I would have thought

Captain Obvious: True, but small is not zero. You know as well as I do that detail is important

Louise: Gotcha, so when I say to my producer, see if you can get hold of the musician Brian May

Captain Obvious: yes… go on…

Louise: I should probably add that the Brian May I want to talk to is the one who plays guitar for Queen… otherwise…

Captain: you could very well be launching into a conversation about Bohemian Rhapsody to the other Brian May who composed the score for Mad Max.

Louise: Awkward

Captain Obvious: And while we’re at it

Louise:...