Summary

In this episode, Dave Behar from ION Networks discusses the intricacies of brand building, particularly in the context of sports and personal branding. He emphasizes the importance of hyperlocal distribution and community engagement, especially for athletes looking to revitalize their personal brands. The conversation explores the changing landscape of college sports with the introduction of NIL deals, the significance of collaboration in marketing, and innovative strategies for smaller brands to break through the noise in a crowded digital marketplace. Dave shares insights on how to effectively build a personal brand and the evolving nature of business in the digital age.

Takeaways

• Dave Behar emphasizes the importance of brand building in today's market.
• ION Networks focuses on hyperlocal distribution and community engagement.
• Revitalizing a personal brand requires strategic planning and targeted outreach.
• The landscape of college sports is changing with NIL deals and increased competition.
• Building a personal brand starts with understanding one's unique story and strengths.
• Collaboration can amplify marketing efforts without significant costs.
• The digital age has transformed traditional business practices, making relationships crucial.
• Smaller brands can break through the noise with creative marketing strategies.
• Events and partnerships can provide valuable exposure for emerging brands.
• Innovative concepts like pig racing leagues can attract diverse audiences.

Chapters

00:00 Introduction to ION Networks and Brand Building

03:24 Understanding Brand and Distribution Networks

06:15 Engagement and Collaboration in Content Creation

09:10 Revitalizing Personal Brands for Athletes

12:10 The Changing Landscape of College Sports and NIL Deals

15:16 The Importance of Personal Branding in Sports

18:11 Building a Personal Brand: Strategies and Principles

21:17 The Evolution of Business and Social Media Metrics

31:04 Navigating the Noisy Marketing Landscape

34:56 The Democratization of Media and Marketing

40:19 Creative Collaborations for Small Brands

47:01 Innovative Marketing Strategies in Unique Spaces

52:32 Exploring New Opportunities in International Markets

Credits:

Hosted by Michael Smith and Ryan Roghaar

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM

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Ryan Roghaar:

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