Summary

In this conversation, Russ Hawkins, CEO of Agilence, shares his journey from intrapreneurship to leading a successful data analytics company. He discusses the importance of innovation, leadership, and understanding market trends, particularly in the context of AI and technology. Russ emphasizes the need for growth, strategic direction, and the value of customer relationships in business. He also provides practical advice for founders on navigating the challenges of entrepreneurship and the importance of bootstrapping before seeking external capital.

Takeaways

• Russ Hawkins has a rich background in both intrapreneurship and entrepreneurship.
• He emphasizes the importance of innovation within large companies.
• Understanding customer needs is crucial for business success.
• AI is a significant trend that can enhance business operations.
• Leaders must be willing to pivot and change strategies when necessary.
• Building strong relationships with customers is key to growth.
• Founders should bootstrap their businesses as long as possible before seeking external funding.
• Effective leadership involves knowing when to make tough decisions about personnel.
• Russ advocates for a data-driven approach to decision-making.
• The ability to adapt to technological changes is essential for long-term success.

Chapters

00:00 Introduction and Background

11:07 Intrapreneurship and Innovation

19:42 Leadership and Change Management

26:53 Trends in Technology and AI

32:01 Leveraging AI for Contract Management

34:25 AI's Impact on Productivity and Development

36:16 The Evolution of Technology and Bandwidth

38:17 Embracing Change: The Role of AI in Business

40:09 The CEO's Perspective on Hiring and Staffing

42:31 Strategic Direction and Capital Allocation

44:25 The Importance of People in Business

46:27 Customer-Centric Business Strategies

48:32 Knowing When to Pivot or Cut Losses

57:22 Advice for Founders: Bootstrap and Retain Control

Connect with Russ:

Website: https://www.agilenceinc.com/

Credits:

Hosted by Ryan Roghaar

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on X and Instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

Summary

In this episode, AJ Mizes, founder of The Human Reach, shares insights on career coaching, the importance of specialization, and the journey from corporate life to entrepreneurship. He discusses the challenges many face in their careers, the significance of building relationships, and how to craft a standout resume and LinkedIn profile. AJ emphasizes the need for authenticity in job applications and offers strategies for reigniting passion in one's current role.

Takeaways

• AJ Mizes is the founder of The Human Reach, focusing on helping individuals thrive in their careers.
• The transition from a stable job at Facebook to entrepreneurship was driven by a fear of regret.
• Many people feel stuck in their careers due to societal pressures and expectations.
• Specialization is key in today's job market; companies prefer specialists over generalists.
• Building relationships is crucial for job hunting; most roles are filled through referrals.
• A polished LinkedIn profile is essential for visibility in job searches.
• Quantifiable achievements should be highlighted in resumes to attract attention.
• The first year of a business often involves trial and error in finding the right services to offer.
• It's important to assess both the 'what' and 'where' in your career to find fulfillment.
• Using AI tools for job applications should be done cautiously to maintain authenticity.

Chapters

00:00 Introduction to Kind Copy and Cath Reohorn

04:31 The Journey from Psychology to Copywriting

07:54 Empathy in Copywriting: Understanding the Audience

10:48 The Shift from Selling to Helping

13:39 Current Trends in Marketing and Fitness Industry

16:38 Effective Copywriting: Key Elements to Consider

19:37 The Importance of Professional Help in Copywriting

22:40 Identifying Problems in Marketing Strategies

25:29 Optimizing Conversion Rates in Copywriting

30:01 Transforming Business Through Clear Problem Definition

30:55 The Power of Specificity in Business Requests

31:51 Simplifying Messaging for Better Engagement

36:28 Building Effective Sales Funnels Without Cold Calls

41:46 The Role of Friction in Marketing Strategies

46:31 Navigating Content Creation in an AI-Driven World

56:55 Finding Your Best Marketing Channel for 2026

Connect with Cath:

Website: ⁠https://kindcopy.co.uk/⁠

Instagram: ⁠https://www.instagram.com/kindcopyuk/⁠

Get some free gems: ⁠https://substack.com/@kindcopy/posts⁠

Credits:

Hosted by Ryan Roghaar

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on X and Instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

Summary

In this episode of EGGS: The Podcast, Ryan engages with Cath Reohorn, founder of Kind Copy (https://www.instagram.com/kindcopyuk), who shares her unique journey from a psychology lecturer to a copywriter. They discuss the importance of empathy in copywriting, the shift from selling to helping, and the current state of marketing, particularly in the fitness industry.

Cath emphasizes the significance of clear communication, the role of AI in content creation, and the necessity of human connection in marketing. The conversation wraps up with practical advice for entrepreneurs on where to focus their marketing efforts and how to engage their audience effectively.

Takeaways

• Cath transitioned from a psychology lecturer to a copywriter after leaving academia.
• Empathy is crucial in copywriting to connect with the audience.
• The shift from selling to helping is essential in modern marketing.
• Clear communication and a single call to action are vital for effective copy.
• Hiring a professional copywriter can enhance marketing efforts significantly.
• Understanding your audience's needs is key to successful marketing.
• AI can assist in content creation but lacks the human touch.
• Building a marketing funnel can be done without traditional sales calls.
• Consistency in content creation is more important than quantity.
• Finding your unique voice is essential in a noisy market.

Chapters

00:00 Introduction to Kind Copy and Cath Reohorn

04:31 The Journey from Psychology to Copywriting

07:54 Empathy in Copywriting: Understanding the Audience

10:48 The Shift from Selling to Helping

13:39 Current Trends in Marketing and Fitness Industry

16:38 Effective Copywriting: Key Elements to Consider

19:37 The Importance of Professional Help in Copywriting

22:40 Identifying Problems in Marketing Strategies

25:29 Optimizing Conversion Rates in Copywriting

30:01 Transforming Business Through Clear Problem Definition

30:55 The Power of Specificity in Business Requests

31:51 Simplifying Messaging for Better Engagement

36:28 Building Effective Sales Funnels Without Cold Calls

41:46 The Role of Friction in Marketing Strategies

46:31 Navigating Content Creation in an AI-Driven World

56:55 Finding Your Best Marketing Channel for 2026

Connect with Cath:

Website: https://kindcopy.co.uk/

Instagram: https://www.instagram.com/kindcopyuk/

Get some free gems: https://substack.com/@kindcopy/posts

Credits:

Hosted by Ryan Roghaar

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on X and Instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar