EGGS! The Podcast

著者： Ryan Roghaar and Michael Smith
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  • Eggs is podcast that centers around creativity in all forms. From building businesses, personal projects and constructing brands to crafting music empires, finding social fame, fortune and more—we discuss whatever, whenever, with whomever in search of patterns, expertise, shared experience and knowledge. Along with our guests—usually experts in a field or subject—we drill down to uncover the steps taken and the hurdles crossed in pursuit of excellence, aiding our listeners in chasing down their own dreams and taking their "egg" from coup to table. Eggs is a show co-hosted by Mike Smith "DJ Ontic", a Seattle, WA based DJ and Ryan Roghaar owner of R2 Media Group, a full-service marketing communications agency based in Salt Lake City, UT and Barcelona, Spain.
    Ryan Roghaar and Michael Smith
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あらすじ・解説

Eggs is podcast that centers around creativity in all forms. From building businesses, personal projects and constructing brands to crafting music empires, finding social fame, fortune and more—we discuss whatever, whenever, with whomever in search of patterns, expertise, shared experience and knowledge. Along with our guests—usually experts in a field or subject—we drill down to uncover the steps taken and the hurdles crossed in pursuit of excellence, aiding our listeners in chasing down their own dreams and taking their "egg" from coup to table. Eggs is a show co-hosted by Mike Smith "DJ Ontic", a Seattle, WA based DJ and Ryan Roghaar owner of R2 Media Group, a full-service marketing communications agency based in Salt Lake City, UT and Barcelona, Spain.
Ryan Roghaar and Michael Smith
マネジメント・リーダーシップ リーダーシップ 経済学
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  • Eggs 411: The Future of Personal Branding in Sports & Beyond with Dave Behar

    Eggs 411: The Future of Personal Branding in Sports & Beyond with Dave Behar
    2025/04/24

    Summary

    In this episode, Dave Behar from ION Networks discusses the intricacies of brand building, particularly in the context of sports and personal branding. He emphasizes the importance of hyperlocal distribution and community engagement, especially for athletes looking to revitalize their personal brands. The conversation explores the changing landscape of college sports with the introduction of NIL deals, the significance of collaboration in marketing, and innovative strategies for smaller brands to break through the noise in a crowded digital marketplace. Dave shares insights on how to effectively build a personal brand and the evolving nature of business in the digital age.


    Takeaways

    • Dave Behar emphasizes the importance of brand building in today's market.
    • ION Networks focuses on hyperlocal distribution and community engagement.
    • Revitalizing a personal brand requires strategic planning and targeted outreach.
    • The landscape of college sports is changing with NIL deals and increased competition.
    • Building a personal brand starts with understanding one's unique story and strengths.
    • Collaboration can amplify marketing efforts without significant costs.
    • The digital age has transformed traditional business practices, making relationships crucial.
    • Smaller brands can break through the noise with creative marketing strategies.
    • Events and partnerships can provide valuable exposure for emerging brands.
    • Innovative concepts like pig racing leagues can attract diverse audiences.

    Chapters

    00:00 Introduction to ION Networks and Brand Building

    03:24 Understanding Brand and Distribution Networks

    06:15 Engagement and Collaboration in Content Creation

    09:10 Revitalizing Personal Brands for Athletes

    12:10 The Changing Landscape of College Sports and NIL Deals

    15:16 The Importance of Personal Branding in Sports

    18:11 Building a Personal Brand: Strategies and Principles

    21:17 The Evolution of Business and Social Media Metrics

    31:04 Navigating the Noisy Marketing Landscape

    34:56 The Democratization of Media and Marketing

    40:19 Creative Collaborations for Small Brands

    47:01 Innovative Marketing Strategies in Unique Spaces

    52:32 Exploring New Opportunities in International Markets


    Credits:

    Hosted by Michael Smith and Ryan Roghaar

    Produced by Ryan Roghaar

    Theme music: "Perfect Day" by OPM


    The Carton:

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Feature with Zack Chmeis of Straight Method up now!

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    The Eggs Podcast Spotify playlist:

    bit.ly/eggstunes


    The Plugs:

    The Show: eggscast.com

    @eggshow on twitter and instagram


    On iTunes: itun.es/i6dX3pCOn

    Stitcher: bit.ly/eggs_on_stitcher

    Also available on Google Play Music!


    Mike "DJ Ontic":

    Shows and info:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    @djontic on twitter


    Ryan Roghaar:

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar
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    58 分
  • Eggs 410: Building Trust Through the Human Touch with Tyler Dunagin

    Eggs 410: Building Trust Through the Human Touch with Tyler Dunagin
    2025/04/17
    SummaryIn this episode of Egg's Podcast, Ryan and Mike sit down with Tyler Dunigan, CEO of TurnServe, to discuss his entrepreneurial journey, the challenges of starting a business, and the strategies he employed to scale his company. Tyler shares insights on the importance of intentionality in business growth, the value of creating a positive work environment, and how he incentivizes employees through phantom equity. The conversation also touches on the challenges faced during the first six months of launching TurnServe and the evolution from a solopreneur to a successful entrepreneur managing multiple brands. In this conversation, Tyler Dunagin discusses the complexities of cash flow in property management, the entrepreneurial mindset required for branching out into new business ideas, and the importance of focusing on customer needs over personal capabilities. He emphasizes the significance of convenience in service delivery and the enduring value of human connection in a tech-driven world.TakeawaysTyler Dunnigan is a relentless entrepreneur and founder of TurnServe.He emphasizes the importance of questioning the status quo in business.TurnServe provides convenient solutions for property managers between renters.The first six months of launching TurnServe were challenging and involved long hours.Transitioning from solopreneur to entrepreneur requires building a team and systems.Creating a positive work environment is crucial for employee retention.Intentionality in business growth leads to successful scaling.Phantom equity is used to incentivize employees and align interests.Client selection is based on the ability to add value and cash flow considerations.Building processes and systems is essential for replicating success. Cash flow issues often stem from the higher-level infrastructure of property management.Affordable housing faces significant regulatory challenges that impact service delivery.Quality of life for employees and clients is a priority in business operations.Early entrepreneurial experiences can lead to valuable lessons about client management.Identifying new business opportunities often comes from recognizing gaps in existing services.Simplicity in business processes can enhance operational efficiency and customer satisfaction.Understanding customer needs is crucial for business growth and service development.Automating simple tasks can significantly improve customer experience.AI should be used to empower teams rather than replace them.The human touch remains essential in service industries, even as technology evolves.Chapters00:00 Introduction to Tyler Dunnigan and TurnServ03:03 Tyler's Entrepreneurial Journey06:02 Understanding TurnServ's Business Model09:09 Challenges in the First Six Months12:00 Transitioning from Solopreneur to Entrepreneur15:01 Scaling the Business and Building a Team17:56 Creating a Positive Work Environment21:07 Intentionality in Business Growth23:48 Phantom Equity and Employee Incentives26:58 Client Selection and Value Addition30:16 Navigating Cash Flow Challenges in Property Management36:13 Entrepreneurial Mindset: Picking Ideas and Branching Out49:08 The Overlooked Growth Levers for Founders55:32 The Human Touch in a Tech-Driven WorldCredits:Hosted by Michael Smith and Ryan RoghaarProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM The Carton:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Feature with Zack Chmeis of Straight Method up now! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Show: eggscast.com@eggshow on twitter and instagramOn iTunes: itun.es/i6dX3pCOnStitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic":Shows and info:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@djontic on twitterRyan Roghaar:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar
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    59 分
  • Eggs 409: The Role of Humanity in Marketing with Ryan Chute

    Eggs 409: The Role of Humanity in Marketing with Ryan Chute
    2025/04/10

    Summary

    In this episode, Ryan Chute from Wizard of Ads discusses the evolving landscape of marketing, particularly in the context of AI's impact. He emphasizes the importance of creativity, human connection, and storytelling in effective marketing strategies. The conversation explores the distinction between transactional and relational marketing, the significance of consistency, and actionable steps for small businesses to leverage their existing assets for growth. Ryan shares insights on building a brand with purpose and the necessity of getting the message right to resonate with customers.


    Takeaways

    • AI can't replace human creativity in marketing.
    • The message is what makes the channels work effectively.
    • People have already stopped listening to traditional ads.
    • Consistency in marketing builds trust and confidence.
    • Getting your message right is crucial for success.
    • Building a brand with purpose is essential for long-term growth.
    • Don't answer questions that customers aren't asking.
    • Impressions are often more valuable than clicks in advertising.
    • Being present where customers look is key to success.
    • Leverage existing assets to enhance marketing efforts.

    Chapters

    00:00 Introduction to Ryan Chute and Wizard of Ads

    02:25 The Impact of AI on Marketing

    06:32 The Importance of Human Creativity

    10:52 Understanding Marketing Beyond Transactions

    15:01 The Role of Emotion in Marketing

    18:42 Transactional vs. Relational Marketing

    22:13 The Misconception of Lead Generation

    26:43 The Power of Distinctive Branding

    28:43 The Future of Marketing in an AI World

    30:32 The Illusion of Masculinity and Self-Identity

    33:20 Navigating the Noise of Information

    35:33 Marketing Strategies for Small Businesses

    38:30 Building a Trustworthy Brand

    42:54 The Importance of Core Values

    46:32 Effective Communication in Marketing

    52:01 Growing a Business Through Consistency

    58:43 Actionable Steps for Small Business Owners


    Credits:

    Hosted by Michael Smith and Ryan Roghaar

    Produced by Ryan Roghaar

    Theme music: "Perfect Day" by OPM


    The Carton:

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Feature with Zack Chmeis of Straight Method up now!

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    The Eggs Podcast Spotify playlist:

    bit.ly/eggstunes


    The Plugs:

    The Show: eggscast.com

    @eggshow on twitter and instagram


    On iTunes: itun.es/i6dX3pCOn

    Stitcher: bit.ly/eggs_on_stitcher

    Also available on Google Play Music!


    Mike "DJ Ontic":

    Shows and info:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    @djontic on twitter


    Ryan Roghaar:

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar
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    1 時間 4 分

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