E-commerce personalization is no longer a nice-to-have. It's a make-or-break factor for modern brands. In this episode of Ecomm Insights by SusTern, we explore why customer expectations have skyrocketed, the payoff for brands that get it right (think 400% ROI), and the steep penalties for getting it wrong.

We break down:

• Why 81% of shoppers now expect personalization
• How brands like Kin are seeing 20% jumps in revenue per user
• The rise of AI-driven personalization—and the privacy concerns behind it
• Real-world roadblocks (data, tech, trust) and how D2C founders are overcoming them

📊 Sources include insights from McKinsey, Forbes, Contentful, Shopify, Mastercard, Netcore, and more.

Personalization isn’t just the future, it’s the now.
Tune in and learn how to do it better.

Live shopping isn’t a trend. It’s a retail revolution.

In this episode of Ecomm Insights by SusTern, we explore how live commerce is transforming the way consumers browse and buy online.

From TikTok Shop’s record-breaking $100M Black Friday to influencers turning likes into conversions, we break down what’s fueling the explosive rise of shoppable video and why 21.7% of U.S. digital buyers are expected to purchase through livestreams in 2025.

We cover:

• What makes live shopping so engaging and effective
• Conversion rates up to 10–30% vs. traditional e-commerce
• How brands are slashing acquisition costs by 40%
• Real-world examples from TikTok, Instagram Live, and Amazon
• The future of interactive retail: AR try-ons, AI hosts & more

Featuring insights from Appscrip, eMarketer, Statista, Forrester, and TikTok, this 6-minute episode unpacks the numbers, psychology, and tech shaping tomorrow’s commerce.

Ever wondered why that “perfect bundle” deal just feels right?

In this episode, we unpack the strategy and psychology behind product bundling and intelligent offers and why they’re so powerful in D2C and e-commerce. From boosting your Average Order Value (AOV) to strategically clearing slow inventory, bundles can do far more than you think.

We break down:

• The difference between bundling and bulk discounting
• Why discounts aren’t always necessary to boost perceived value
• How data and AI are personalizing bundles at scale
• The most common mistakes brands make with bundling
• How to promote your bundles effectively across the site and social

Additionally, learn how noryX helps automate bundling decisions based on inventory trends, product velocity, and market signals, providing D2C store owners with a smarter way to sell more without guesswork.