Cynthia Sassi is not only an entrepreneur, but a member of the media and an influencer in her own right. She has been a force in online publishing for more than a decade, working with some of the nation’s most respected brands and publications along the way. She's an authority on the subjects of online publishing, social media, digital marketing, web design, and entrepreneurship. The President and Founder of online magazine Fabulous Arizona (and its parent company Fabulous Media Group), Cynthia is a fixture in the Arizona community. She also is the co-founder of digital marketing agency Say Less Media and luxury travel magazine, Luxe Getaways. In her spare time, Cynthia speaks on subjects ranging from digital media to female entrepreneurship in the 21st Century.

Discover how Cynthia navigated the challenges of entrepreneurship, expanded her brand across multiple states, and the lessons she's learned along the way. Tune in for insights on leadership, the importance of passion, why less is more and the power of building genuine relationships in business. Don't miss this engaging conversation with a true innovator in the media industry and online publishing world.

Follow Cynthia on Instagram at @cynthiasassi and Fabulous Arizona at @fabulousarizona.

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Visit adlerpublicrelations.com for more information about Adler PR.

In this compelling first guest episode of "Earn It," we delve into the remarkable journey of Melanie McBride Oliver, a respected female leader in the PR and advertising industry. Melanie launched her career in unusual fashion after a divorce and returning to college as a single mom of four. With a degree in communications from the University of Utah, Melanie excelled in public relations at agencies in Salt Lake City.

Her love for sunshine and the outdoors drew her to Scottsdale, Arizona where in less than a year, she took the bold leap to start her own PR firm, McBride Communications. This experience was instrumental in developing an understanding of running a business while establishing a name for herself in a new city. After only three years, her thriving business got the attention of two renowned Phoenix agencies that had their eye on acquiring her company. EB Lane, a two-generation, full-service agency, found its way into Melanie heart by way of clients, including Super Bowl Host Committee, Waste Management Phoenix Open, and Arizona Cardinals, among several outstanding healthcare organizations. Melanie was part of the leadership team running a growing PR team of 8-11 people at any given time.

Family and four seasons lured Melanie back to Utah where she continued in PR, but then broadened her role into client relationships and strategy focused on healthcare. She currently is Senior Vice President, Client Relations for a 130-person national agency, TrendyMinds, where she is strategist and account lead on two of the company’s largest healthcare clients.

Melanie's story is one of resilience, determination, and breaking barriers. Discover how she transformed her passion for communications into a thriving career, starting her own PR firm and becoming an agency executive and corporate strategist. Join us as Melanie shares her insights on leadership, what it takes to be a successful entrepreneur, the power of relationships and her mission of inspiring the next generation of women business leaders. Tune in for an inspiring conversation that highlights the grit and grace it takes to be the velvet hammer and the importance of leaning in.

Follow Melanie on LinkedIn at https://www.linkedin.com/in/melanie-mcbride-oliver/.

👉 Subscribe now and follow along – new episodes drop weekly.

Thank you for tuning into the Earn It podcast. If this episode resonated with you, please leave a review and tell us what you liked about it.

Follow Earn It on Instagram: @earnitpodcast

Follow Adler Public Relations on Instagram: @adlerpublicrelations

Follow Jen on Instagram: @jenadler27

Visit adlerpublicrelations.com for more information about Adler PR.

What does it really take to build a business from scratch and what makes earned success so much sweeter?

In this premiere solo episode of Earn It, host Jennifer Adler McLaughlin, founder of Adler Public Relations and seasoned PR strategist, shares the personal story behind launching her award-winning firm, the leap from advertising agency life to entrepreneurship, and how she got where she is today through grit, resilience, and perserverance.

This episode sets the stage for what's to come: candid conversations about entrepreneurship, public relations, media, marketing, and the value of building something of your own.

If you're a small business owner, aspiring founder, PR or marketing pro who values honest storytelling, actionable insights, and hard work – this podcast is for you!

👉 Subscribe now and follow along – new episodes drop weekly.

Thank you for tuning into the Earn It podcast. If this episode resonated with you, please leave a review and tell us what you liked about it.

Follow Earn It on Instagram: @earnitpodcast

Follow Adler Public Relations on Instagram: @adlerpublicrelations

Follow Jen on Instagram: @jenadler27

Visit adlerpublicrelations.com for more information about Adler PR.